Editing Radio-frequency identification (section)

====Advertising====
In 2010, Vail Resorts began using UHF Passive RFID tags in ski passes.<ref>{{Cite web|date=2010-11-15|title=RFID use raises on-slope privacy concerns|url=https://www.espn.com/action/news/story?id=5810585|access-date=2021-03-23|website=ESPN.com|language=en}}</ref>

Facebook is using RFID cards at most of their live events to allow guests to automatically capture and post photos.{{Citation needed|date=January 2021}}{{When|date=January 2021}}

Automotive brands have adopted RFID for social media product placement more quickly than other industries. Mercedes was an early adopter in 2011 at the [[PGA Championship|PGA Golf Championships]],<ref>{{cite web|url=http://mashable.com/2011/08/11/mercedes-rfid-facebook/|title=Mercedes Provides RFID Facebook Checkins at PGA Championship|publisher=Mashable.com|date=2011-08-11|access-date=2013-09-22}}</ref> and by the 2013 Geneva Motor Show many of the larger brands were using RFID for social media marketing.<ref>{{cite web|author=Patrick Sweeney|url=http://socialmediatoday.com/pjsweeney/1322626/social-media-winner-s-circle-geneva-motor-show|title=Social Media Winner's Circle at Geneva Motor Show [Video|publisher=Social Media Today|date=2013-03-26|access-date=2013-09-22|archive-url=https://web.archive.org/web/20130927053606/http://socialmediatoday.com/pjsweeney/1322626/social-media-winner-s-circle-geneva-motor-show|archive-date=2013-09-27}}</ref>{{Explain|reason=Please explain the way in which automotive brands are using RFID for advertising.|date=January 2021}}