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===Corporate naming rights=== On November 7, 2000, two months after Brown County voters approved a sales tax to fund Lambeau Field's renovation, a second referendum was presented to the same Brown County voters. This referendum asked whether naming rights to the renovated stadium should be sold in order to retire earlier the 0.5% sales tax created to cover construction costs. The referendum passed 53%-47%, the exact percentage by which voters approved the sales tax.<ref>[http://www.jsonline.com/story/index.aspx?id=149148 Milwaukee Journal Sentinel: "Packers, Green Bay to discuss Lambeau naming rights" June 19, 2003.]{{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref name="namingrightsvote">{{cite news| title=Packers to Start Shopping Lambeau Name Around| first=Don| last=Walker| url=http://www2.jsonline.com/packer/news/nov00/lambeau09110800.asp|newspaper=[[The Milwaukee Journal Sentinel]]|date=November 8, 2000|access-date=August 9, 2013|url-status=dead |archive-url=https://web.archive.org/web/20090227024751/http://www2.jsonline.com/packer/news/nov00/lambeau09110800.asp|archive-date=February 27, 2009}}</ref> After the vote passed, the Packers entered talks with the city of Green Bay, which owns the stadium, to further explore the options. The city and team agreed to sell the rights if a price of $100 million could be realized, although no buyer has been found. The Packers, although agreeing to be bound by the will of the voters, have consistently stressed that they would prefer Lambeau Field keep its traditional name, honoring the club's founder.<ref name="namingrightsvote"/> The Packers have sold naming rights to the eight entrance gates. From the north going clockwise, they are: [[Bellin Health]] (north gate), [[Miller Brewing]] (atrium gate), [[American Family Insurance]] (northeast gate at parking lot level), the [[Oneida Nation of Wisconsin|Oneida Tribe of Indians of Wisconsin]] (east gate on elevated plaza facing Oneida Street), [[Fleet Farm]] stores (southwest gate), [[Associated Bank]] (west gate and private box entrance), and [[Kwik Trip]] (northwest gate). [[Verizon Communications Inc.|Verizon]] was the previous sponsor of the northwest gate (2003β2017). Miller Brewing is also a sponsor of the atrium and has a section in one end zone called the "Miller Lite End Zone", giving away tickets in that area with various beer promotions. [[Shopko]] was the former sponsor of the south gate until its bankruptcy and liquidation in June 2019, and that gate is currently unbranded.<ref>{{cite news|url=https://www.wbay.com/content/news/Shopko-signage-removed-from-south-end-gate-at-Lambeau-Field-511647642.html|title=Shopko signage removed from south end gate at Lambeau Field|date=June 21, 2019|newspaper=Action 2 News|publisher=[[WBAY-TV]]|access-date=August 9, 2019}}</ref> At the 2015 Packers shareholders meeting President Mark Murphy said "We will not sell the naming rights to the stadium. ... We will never do that. It will always be Lambeau Field".<ref>[http://www.sportingnews.com/nfl/story/2015-07-29/packers-lambeau-field-naming-rights-mark-murphy-london "Packers will 'never' sell naming rights to Lambeau Field, CEO says"]{{Dead link|date=December 2022 |bot=InternetArchiveBot |fix-attempted=yes }}. Sporting News. Retrieved December 24, 2016</ref>
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