Editing Google Search (section)

=== Rich snippets ===
In May 2009, Google announced that they would be parsing website [[microformat]]s to populate search result pages with "Rich snippets". Such snippets include additional details about results, such as displaying reviews for restaurants and social media accounts for individuals.<ref>{{Cite web |last=Fox |first=Vanessa |date=May 12, 2009 |title=Google Search Now Supports Microformats and Adds "Rich Snippets" to Search Results |url=https://searchengineland.com/google-search-now-supports-microformats-and-adds-rich-snippets-to-search-results-19055 |access-date=December 9, 2017 |website=[[Search Engine Land]] |archive-date=December 9, 2017 |archive-url=https://web.archive.org/web/20171209204028/https://searchengineland.com/google-search-now-supports-microformats-and-adds-rich-snippets-to-search-results-19055 |url-status=live }}</ref>

In May 2016, Google expanded on the "Rich snippets" format to offer "Rich cards", which, similarly to snippets, display more information about results, but shows them at the top of the mobile website in a swipeable carousel-like format.<ref>{{Cite news |last=Schwartz |first=Barry |date=May 17, 2016 |title=Google launches rich cards for movie and recipe websites |url=https://searchengineland.com/google-launches-rich-cards-movies-recipe-websites-249771 |access-date=December 9, 2017 |website=[[Search Engine Land]] |archive-date=December 9, 2017 |archive-url=https://web.archive.org/web/20171209204050/https://searchengineland.com/google-launches-rich-cards-movies-recipe-websites-249771 |url-status=live }}</ref> Originally limited to movie and recipe websites in the United States only, the feature expanded to all countries globally in 2017.<ref>{{Cite web |last=Schwartz |first=Barry |date=March 29, 2017 |title=Google quietly expands rich cards worldwide |url=https://searchengineland.com/google-expands-rich-cards-worldwide-272178 |access-date=December 9, 2017 |website=[[Search Engine Land]] |archive-date=December 9, 2017 |archive-url=https://web.archive.org/web/20171209204125/https://searchengineland.com/google-expands-rich-cards-worldwide-272178 |url-status=live }}</ref>