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===Videotape formats=== "Beta" can be used to refer to several consumer and professional videotape formats developed by Japan's [[Sony|Sony Corporation]]. Although similarly named, they are very different in function and obsolescence. * [[Betamax]] was the name of a domestic videotape format developed in the 1970s and 1980s. It competed with the Video Home System ([[VHS]]) format developed by the [[JVC|Japanese Victor Company]], to which it eventually succumbed. The Betamax format was also marketed [[Betacord]] by (Sanyo); some cassettes were simply labeled "Beta", and the logo was a lower-case beta. Betamax lost in the market and is an oft-used example of a technically superior solution that failed due to market forces. * [[Betacam]], including Beta SP and DigiBeta, is a family of professional videotape formats launched in 1982 that was the de facto standard for professional video, advertising, and television production through the 2000s. The formats outlasted analog [[NTSC]] television, and their scarcity today is because the industry has moved to [[High-definition video|HD]] formats.
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