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=== Insurance === Before it became known for technology, Waterloo was sometimes referred to as "the [[Hartford]] of Canada" because of the many insurance companies based in the area.<ref name="cow history" /> Insurance companies founded in Waterloo include:<ref>Elizabeth Bloomfield, ''Waterloo Township through Two Centuries'', (Waterloo Historical Society, 1995), 442.</ref> * Waterloo Mutual Insurance (1863) – acquired by [[Economical Insurance]] in 1980 * North Waterloo Farmers Mutual Insurance (1874) – merged with Oxford Mutual in 2016 to form Heartland Farm Mutual * [[Mutual Life|Mutual Life Assurance]] (1868) – acquired by [[Sun Life Financial|Sun Life]] in 2002 * Mercantile Fire Insurance (1875) – acquired by [[London and Lancashire Insurance|London and Lancashire]] in 1896 and moved to Toronto<ref>"An insurance deal," ''The Globe'', (11 February 1896), 5.</ref> * [[Dominion Life|Dominion Life Assurance]] (1889) – acquired by [[Manulife]] in 1985 * [[Equitable Life of Canada|Equitable Life Insurance]] (1920) * Merchants Casualty Insurance Company (1924) – acquired by [[Economical Insurance]] in 1936<ref>"Economical will buy Waterloo firm," ''Kitchener Daily Record'', (15 December 1936), 1.</ref> * Pilot Automobile and Accident Insurance (1927) – now a subsidiary of [[Aviva Canada]]<ref>George W. Stark, ''The Best Policy: The Story of Standard Accident Insurance Company'', (Powers, 1959), 162-3.</ref> * Canada Health and Accident Assurance Corporation (1945) – merged into [[CNA Financial|CNA Assurance]] in 1972<ref>Henry Koch, "Talking business," ''Kitchener–Waterloo Record'', (6 April 1972), 22.</ref>
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