Editing Toshiba (section)

===HD DVD===
{{Main|HD DVD}}
{{plain image with caption|HD-DVD.svg|HD DVD logo}}
Toshiba had played a critical role in the development and proliferation of [[DVD]].<ref>{{Cite web |title=History of DVD |url=https://didyouknow.org/dvdhistory/ |access-date=27 September 2020 |website=didyouknow.org |language=en}}</ref> On 19 February 2008, Toshiba announced that it would be discontinuing its HD DVD storage format, the successor of DVD, following defeat in [[High-definition optical disc format war|a format war]] against [[Blu-ray Disc|Blu-ray]].<ref>{{Cite press release |title=Toshiba Announces Discontinuation of HD DVD Businesses |date=19 February 2008 |publisher=Toshiba |url=http://www.toshiba.co.jp/about/press/2008_02/pr1903.htm |access-date=15 April 2008}}</ref> The HD DVD format had failed after most of the major US film studios backed the Blu-ray format, which was developed by [[Sony]], Panasonic, [[Philips]] and [[Pioneer Corporation]]. Conceding the abandonment of HD DVD, Toshiba's president, [[Atsutoshi Nishida]] said "We concluded that a swift decision would be best [and] if we had continued, that would have created problems for consumers, and we simply had no chance to win".<ref>{{Cite news |date=19 February 2008 |title=Toshiba Gives Up On HD DVD; To Be Out By End Of March |work=[[Forbes]] |url=https://www.forbes.com/2008/02/19/toshiba-hddvd-format-tech-cx_pco_0219paidcontent.html#bdb88d433c33 |access-date=18 November 2017}}</ref>

Toshiba continued to supply retailers with machines until the end of March 2008, and continued to provide technical support to the estimated one million people worldwide who owned HD DVD players and recorders. Toshiba announced a new line of stand-alone Blu-ray players as well as drives for PCs and laptops, and subsequently joined the BDA, the industry body which oversees the development of the Blu-ray format.<ref>{{Cite news |date=10 August 2009 |title=Toshiba joins Blu-ray disc camp |work=BBC News |url=http://news.bbc.co.uk/2/hi/technology/8192840.stm#comments |access-date=6 January 2010}}</ref>