Editing Star Trek V: The Final Frontier (section)

==Release==
''The Final Frontier'' was expected to be one of the summer's biggest movies and a sure hit,<ref>{{cite news|author=Farhi, Paul|date=May 9, 1989|title=Hollywood's Hit Formula: Sequels; Follow-Ups to Box-Office Winners Abound at Theaters This Summer|newspaper=[[The Washington Post]]|page=B1}}</ref> despite its appearing in a market crowded with other sequels and blockbusters such as ''[[Indiana Jones and the Last Crusade]]'', ''[[Ghostbusters II]]'', and ''[[Batman (1989 film)|Batman]]''.<ref name="usa today-spillman preview">{{cite news|author=Spillman, Susan|date=May 19, 1989|title=Blockbusters IV; Favorite fantasies star this summer; 'Wall-to-wall events' have fans in frenzy|work=[[USA Today]]|page=1A}}</ref> Never before had so many sequels been released at the same time.<ref name="st. petersburg-blockbuster">{{cite news|author=Lipper, Hal|date=May 26, 1989|title=There's gold in them thar hills; All of Hollywood's a-twitter about the summer movies' glitter|work=[[St. Petersburg Times]]|page=18}}<!-- 64 --></ref><ref>{{cite news|author=Hinsberg, Pat|date=July 10, 1989|title=Summer '89: Safe Food, Hip Attitude; It's a Time for Big Movies, Dry Beer and 'Vogueing'|work=[[Adweek]]}}</ref> Analysts expected ''The Final Frontier'' to make nearly $200&nbsp;million.<ref>{{cite news|author=Hammond, G.|date=July 9, 1989|title=The Old Star Trek Onwards And Upwards|work=[[The Sunday Mail (Brisbane)|The Sunday Mail]]|page=9}}<!-- 113 --></ref>

Marketing included an [[MS-DOS]] computer game ''[[Star Trek V: The Final Frontier (computer game)|Star Trek V: The Final Frontier]]'', part of an increasing trend of game tie-ins to movies.<ref name="miami herald-marketing">{{cite news|author=Advokat, Stephen|date=September 15, 1989|title=Spinoff Lets You Trek On! Movie-Based Computer Games Make You The Hero|work=[[The Miami Herald]]|page=G48}}<!-- 60 --></ref> J. M. Dillard wrote the film's novelization,<ref>{{cite news|author=Gaynair, Gillian|date=June 9, 1989|title=Ultimate Trekkie Plays By the Book|work=[[St. Petersburg Times]]|page=31}}<!-- 86 --></ref><ref>{{cite news|author=Shannon, L.R.|date=December 5, 1989|title=Peripherals; Computer Games to Give Adults|work=[[The New York Times]]|at=sec. C; p. 13, col. 1|url=https://www.nytimes.com/1989/12/05/science/peripherals-computer-games-to-give-adults.html|access-date=February 13, 2017|archive-date=December 21, 2017|archive-url=https://web.archive.org/web/20171221002657/http://www.nytimes.com/1989/12/05/science/peripherals-computer-games-to-give-adults.html|url-status=live}}</ref> which was on [[The New York Times Best Seller list|''The New York Times'' Best Seller list]] for four weeks.<ref>{{cite news|author=Van Natta, Don|date=July 5, 1989|title=Making Movie Into Book Puts Indy Author on Best-Seller List|work=[[The Miami Herald]]|page= 1}}</ref><ref>{{cite news|author=Achenbach, Joel|date=September 17, 1989|title=Six Easy Pieces|work=[[The Miami Herald]]|page=16}}</ref> Paramount sold ''Star Trek''-branded apparel through catalogues, and Kraft made a ''Star Trek''-branded marshmallow dispenser.<ref name="nyt-harmetz marketing">{{cite news|author=Harmetz, Aljean|date=June 14, 1989|title=Movie Merchandise: The Rush is On|work=[[The New York Times]]|at=sec. C; p. 19, col. 1|url=https://www.nytimes.com/1989/06/14/movies/movie-merchandise-the-rush-is-on.html|access-date=February 13, 2017|archive-date=April 16, 2019|archive-url=https://web.archive.org/web/20190416185851/https://www.nytimes.com/1989/06/14/movies/movie-merchandise-the-rush-is-on.html|url-status=live}}</ref><ref name="trekmovie-marketing">{{cite web|author=Tenuto, John|date=February 3, 2008|url=http://trekmovie.com/2008/02/03/history-of-trek-movie-merchandising/|title=History of Trek Movie Merchandising|publisher=TrekMovie|access-date=June 1, 2009|archive-date=April 1, 2009|archive-url=https://web.archive.org/web/20090401085347/http://trekmovie.com/2008/02/03/history-of-trek-movie-merchandising/|url-status=live}}</ref> While ''Star Trek'' had a built-in fan market, marketing tie-ins were risky at the time and even high-grossing films could not guarantee success of related merchandise.<ref name="nyt-harmetz marketing"/> Unlike other summer blockbusters, ''Star Trek'' had no mass-market appeal and no major food or beverage promotions, but sold pins and posters in theaters, bypassing retailers;<ref name="usa today-marketing tie ins">{{cite news|author=Collins, Lisa|date=June 16, 1989|title=Summer's Celluloid Sell; Film tie-ins are Fraught With Big Risks|work=[[USA Today]]|page=1B}}</ref> other merchandise included pins and a pewter statue of ''Enterprise'', designed to appeal to ''Star Trek''{{'}}s relatively small but loyal group of collectors.<ref>{{cite news|author=Harmetz, Aljean|date=June 14, 1989|url=https://www.nytimes.com/1989/06/14/movies/movie-merchandise-the-rush-is-on.html|title=Movie Merchandise: The Rush Is On|work=[[The New York Times]]|page=C19|access-date=March 23, 2020|url-status=live|archive-url=https://web.archive.org/web/20190416185851/https://www.nytimes.com/1989/06/14/movies/movie-merchandise-the-rush-is-on.html|archive-date=April 16, 2019}}</ref> Paramount released teaser posters for ''Star Trek V'' depicting a cinema seat in outer space with the tagline "Why are they putting seatbelts in theaters this summer?"<ref>{{cite magazine|last=Kelly|first=Kelvin|url=https://gizmodo.com/false-advertising-in-star-trek-movie-posters-a-complet-375848|title=False Advertising In Star Trek Movie Posters: A Complete History|magazine=[[Sports Illustrated]]|date=3 April 2008|archive-date=February 17, 2022|access-date=February 17, 2022|archive-url=https://web.archive.org/web/20220217051327/https://gizmodo.com/false-advertising-in-star-trek-movie-posters-a-complet-375848|url-status=live}}</ref>

In its opening weekend, ''The Final Frontier'' was [[List of 1989 box office number-one films in the United States|number one at the US box office]]. Its $17.4&nbsp;million opening on 2,202 screens beat the $16.8&nbsp;million total of ''The Voyage Home'' and made it the best ''Star Trek'' opening weekend to that point and Paramount's biggest opening non-holiday weekend gross.<ref name="usa today-opening">{{cite news|author=Graham, Jefferson|date=June 13, 1989|title='Star Trek V' voyages to No. 1|work=[[USA Today]]|page=1D}}</ref><ref>{{cite news|author=Lipper, Hal|date=June 16, 1989|title=At the Box Office; Hal Lipper's Top 5|work=[[St. Petersburg Times]]|page=6}}</ref><ref>{{Cite web|url=https://www.boxofficemojo.com/weekend/1990W23/?ref_=bo_wey_table_34|title=Domestic 1990 Weekend 23|website=Box Office Mojo}}</ref> ''The Voyage Home'', however, had played in only 1,349 theaters at a time with lower ticket prices. In its second week ''The Final Frontier'' tumbled 58% to make $7.1 million; in its third week it grossed only $3.7 million.<ref>{{cite news|author=Harmetz, Aljean|date=June 21, 1989|title=Movie Studios Enjoying Season of Blockbusters|work=[[The New York Times]]|at=sec. C; p. 17, col. 1|url=https://www.nytimes.com/1989/06/21/movies/movie-studios-enjoying-season-of-blockbusters.html|access-date=February 13, 2017|archive-date=December 19, 2017|archive-url=https://web.archive.org/web/20171219194515/http://www.nytimes.com/1989/06/21/movies/movie-studios-enjoying-season-of-blockbusters.html|url-status=live}}</ref><ref>{{cite news|author=Lipper, Hal|date=June 23, 1989|title=At the Box Office|work=[[St. Petersburg Times]]|page=6}}</ref><ref>{{cite news|author=Staff|date=June 30, 1989|title=Box Office|work=[[The Miami Herald]]|page=H4}}</ref> It had a wide release of ten weeks, shorter than that of any ''Star Trek'' film before it.<ref name="shatnerkreski-267"/>

''The Final Frontier'' grossed $49,566,330 in the United States and Canada and a global total of $63&nbsp;million.<ref name="Eller"/><ref>{{cite magazine|url=https://www.variety.com/index.asp?layout=boWeekly&sort=weekly_revenue&date=08%2F11%2F1989&submit.x=0&submit.y=0&submit=Search |url-status=dead |title=Weekly Box Office Aug 11 – Aug 17, 1989 |magazine=[[Variety (magazine)|Variety]] |access-date=April 11, 2011 |archive-date=January 1, 2011 |archive-url=https://web.archive.org/web/20110101173035/http://www.variety.com/index.asp?layout=boWeekly }}</ref> The season proved to be another record-breaker for the film industry, with domestic summer box-office revenues of $2.05&nbsp;billion. ''The Final Frontier'' was the season's tenth-best-grossing film, although it failed to make expected returns.<ref name="nyt-ap record summer">{{cite news|agency=Associated Press|date=September 6, 1989|title=Record Summer for Movies|work=[[The New York Times]]|at=sec. C; p. 16, col. 5|url=https://www.nytimes.com/1989/09/06/movies/record-summer-for-movies.html|access-date=February 13, 2017|archive-date=December 20, 2017|archive-url=https://web.archive.org/web/20171220150916/http://www.nytimes.com/1989/09/06/movies/record-summer-for-movies.html|url-status=live}}<!-- 54 --></ref> It and ''[[Pink Cadillac (film)|Pink Cadillac]]'' were the early summer's biggest box-office disappointments.<ref>{{cite news|author=Harmetz, Aljean|date=July 4, 1989|title='Batman' Sets Sales Record: $100 Million in 10 Days|work=[[The New York Times]]|at=sec. 1; p. 25, col. 3|url=https://www.nytimes.com/1989/07/04/movies/batman-sets-sales-record-100-million-in-10-days.html|access-date=February 13, 2017|archive-date=July 1, 2016|archive-url=https://web.archive.org/web/20160701063105/http://www.nytimes.com/1989/07/04/movies/batman-sets-sales-record-100-million-in-10-days.html|url-status=live}}</ref>