Editing Southampton F.C. (section)

===Kit manufacturers and sponsors===

{{Commons|Southampton F.C. kits}}
Thirteen companies have sponsored the players' shirts since shirt advertising was permitted in English football. The first company to do so was photocopier manufacturer [[Rank Xerox]] which sponsored the club for three years from 1980.<ref>{{Cite web |last=Simpson |first=Gordon |date=7 February 2010 |title=The rise of the football shirt sponsor |url=https://www.dailyecho.co.uk/sport/4993572.the-rise-of-the-football-shirt-sponsor/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> Other sponsors have been [[Air Florida]] (1983),<ref name=":2">{{Cite web |last=Sheldon |first=Dan |date=22 July 2021 |title=From modern-day retro nods to classics that survived defunct sponsors – what is Southampton's best kit? |url=https://theathletic.com/2717070/2021/07/21/from-modern-day-retro-nods-to-classics-that-survived-defunct-sponsors-what-is-southamptons-best-kit/ |url-access=subscription |access-date=15 August 2023 |website=The Athletic}}</ref> [[Draper Tools]] (1984–93),<ref>{{Cite web |last=Rees-Julian |first=George |date=23 June 2023 |title=Saints sponsor Draper Tools returns ahead of 2023–24 season |url=https://www.dailyecho.co.uk/sport/23609161.saints-sponsor-draper-tools-returns-ahead-2023-24-season/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> [[Dimplex]] (1993–95),<ref name=":2" /> Sanderson (1995–99),<ref>{{Cite web |date=24 May 1995 |title=Sanderson turns in a set of Premier League interims |url=https://techmonitor.ai/technology/sanderson_turns_in_a_set_of_premier_league_interims |access-date=15 August 2023 |website=Tech Monitor}}</ref> [[Friends Provident]] (1999–2006),<ref>{{Cite web |last=Givens |first=John |date=30 March 2006 |title=Friends Provident pulls plug on Saints sponsorship deal |url=https://citywire.com/new-model-adviser/news/friends-provident-pulls-plug-on-saints-sponsorship-deal/a272674 |access-date=15 August 2023 |website=Citywire}}</ref> [[Flybe (1979-2020)|Flybe]] (2006–10),<ref>{{Cite web |last=Lewis |first=Gareth |date=2 February 2010 |title=Flybe ends Southampton FC shirt sponsorship deal |url=https://www.dailyecho.co.uk/news/4884757.flybe-ends-southampton-fc-shirt-sponsorship-deal/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> aap3 (2011–14),<ref>{{Cite web |date=17 March 2011 |title=Southampton company aap3 to take over as Saints sponsors |url=https://www.dailyecho.co.uk/sport/8917321.southampton-company-aap3-to-take-over-as-saints-sponsors/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> Veho (2014–16),<ref>{{Cite web |date=9 May 2014 |title=Veho announced as new main sponsor for Southampton FC |url=https://www.dailyecho.co.uk/business/11204107.veho-announced-as-new-main-sponsor-for-southampton-fc/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> [[Virgin Media]] (2016–19),<ref>{{cite web|title=Virgin Media become Southampton's main club sponsor|url=http://www.saintsfc.co.uk/news/article/2016-17/20160608-southampton-virgin-media-announce-shirt-partnership-3138459.aspx|publisher=Southampton FC|access-date=8 June 2016|date=8 June 2016|archive-date=15 August 2016|archive-url=https://web.archive.org/web/20160815130434/http://www.saintsfc.co.uk/news/article/2016-17/20160608-southampton-virgin-media-announce-shirt-partnership-3138459.aspx|url-status=dead}}</ref> LD Sports (2019–20),<ref>{{cite web |date=13 May 2019 |title=LD Sports becomes new Main Club Sponsor |url=https://southamptonfc.com/news/2019-05-13/southampton-football-club-ld-sports-new-front-of-shirt-sponsor |archive-url=https://web.archive.org/web/20190515071413/https://southamptonfc.com/news/2019-05-13/southampton-football-club-ld-sports-new-front-of-shirt-sponsor |archive-date=15 May 2019 |access-date=15 May 2019 |publisher=Southampton FC}}</ref> and [[TGP Europe|Sportsbet.io]] (2020–24).<ref>{{cite web |date=25 August 2020 |title=Saints welcome Sportsbet.io as Main Club Partner |url=https://www.southamptonfc.com/news/2020-08-25/southampton-football-club-sportsbetio-main-club-partner |archive-url=https://web.archive.org/web/20200923190602/https://www.southamptonfc.com/news/2020-08-25/southampton-football-club-sportsbetio-main-club-partner |archive-date=23 September 2020 |access-date=25 August 2020 |publisher=Southampton FC}}</ref> Since 2024, the shirt sponsor is Rollbit.<ref>{{Cite web |date=15 July 2024 |title=Rollbit announced as Front of Shirt Partner |url=https://www.southamptonfc.com/en/news/article/rollbit-announced-as-front-of-shirt-partner |access-date=15 July 2024 |website=Southampton FC}}</ref> In addition, Virgin Media was Southampton's sleeve sponsor from 2017 to 2022.<ref>{{cite web |title=Virgin Media agree new three-year deal |url=https://southamptonfc.com/news/2019-05-13/southampton-football-club-ld-sports-new-front-of-shirt-sponsor |publisher=Southampton FC |access-date=11 May 2019|date=10 May 2019}}</ref> [[JD Sports]] was the sleeve sponsor for the [[2022–23 Southampton F.C. season|2022–23]] season.<ref>{{Cite web |last=Tanner |first=Jack |date=3 August 2022 |title=Saints confirm JD Sports as official sleeve partner |url=https://www.dailyecho.co.uk/sport/20598210.saints-confirm-jd-sports-official-sleeve-partner/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> Mairon Freight UK was the sleeve sponsor for the [[2023–24 Southampton F.C. season|2023–24]] season.<ref>{{cite press release|title=Mairon Freight UK: New sleeve sponsor agreed |date=24 August 2023 |url=https://www.southamptonfc.com/en/news/article/mairon-freight-uk-new-sleeve-sponsor-agreed |access-date=27 August 2023 |website=Southampton FC}}</ref> Since 2024, the sleeve sponsor is [[P&O Cruises]].<ref>{{Cite web |date=6 August 2024 |title=P&O Cruises announced as our Official Sleeve Partner |url=https://www.southamptonfc.com/en/news/article/p-and-o-cruises-announced-as-our-official-sleeve-partner |access-date=6 August 2024 |website=Southampton FC}}</ref>

Since 2024, Southampton's kits have been manufactured by [[Puma (brand)|Puma]].<ref>{{Cite web |date=10 April 2024 |title=Puma officially becomes a Saint |url=https://www.southamptonfc.com/en/news/article/puma-officially-becomes-a-saint |access-date=25 June 2024 |website=Southampton FC}}</ref> Previous manufacturers have included [[Umbro]] (1974–76, 2008–13),<ref name=":3" /> [[Admiral Sportswear|Admiral]] (1976–80, 1991–93),<ref name=":2" /> [[Patrick (sportswear company)|Patrick]] (1980–87),<ref name=":2" /> [[Hummel International|Hummel]] (1987–91, 2021–24),<ref>{{Cite web |last=Leach |first=Tom |date=18 January 2021 |title=Southampton confirm new five-year kit deal in big boost for retro-loving Saints fans |url=https://www.hampshirelive.news/sport/football/football-news/southampton-2021-22-kit-hummel-4898798 |access-date=15 August 2021 |website=Hampshire Live}}</ref> [[Pony International|Pony]] (1993–99),<ref name=":2" /> [[Adidas]] (2013–14, 2015–16)<ref name=":3">{{Cite web |date=29 May 2013 |title=Adidas become official kit supplier for Southampton FC |url=https://www.dailyecho.co.uk/sport/10448918.adidas-become-official-kit-supplier-for-southampton-fc/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref><ref>{{Cite web |date=16 May 2015 |title=Southampton launch their adidas manufactured home shirt for the 2015/16 season |url=https://www.dailyecho.co.uk/sport/12954033.southampton-launch-their-adidas-manufactured-home-shirt-for-the-201516-season/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> and [[Under Armour]] (2016–21).<ref>{{Cite web |date=18 January 2021 |title=Southampton end Under Armour kit deal two years early and sign with Hummel |url=https://theathletic.com/4224931/2021/01/18/southampton-end-under-armour-kit-deal-two-years-early-and-sign-with-hummel/ |url-access=subscription |access-date=15 August 2023 |website=The Athletic}}</ref> From 1999 to 2008, and in 2014–15, the club used its own brand, Saints.<ref>{{Cite web |date=26 September 2018 |title=Which football clubs have manufactured their own kits? |url=https://www.theguardian.com/football/2018/sep/26/which-football-clubs-have-manufactured-their-own-kits |access-date=15 August 2023 |website=The Guardian}}</ref>

{| class="wikitable" style="text-align: center"
|-
! Period !!Kit manufacturer!!Shirt sponsor (front)!!Shirt sponsor (sleeve)
!Shirt sponsor (back)
|-
|1974–1976 || [[Umbro]]|| rowspan=2 | ''No sponsor'' || rowspan=18 | ''No sponsor''
| rowspan="23" |''No sponsor''
|-
|1976–1980 || [[Admiral Sportswear|Admiral]]
|-
|1980–1983 || rowspan=3| [[Patrick (sportswear company)|Patrick]] ||[[Rank Xerox]]
|-
|1983 || [[Air Florida]]
|-
|1984–1987 || rowspan=3|[[Draper Tools]]
|-
|1987–1991 || [[Hummel International|Hummel]]
|-
|1991–1993 || [[Admiral Sportswear|Admiral]]
|-
|1993–1995 || rowspan=2|[[Pony (brand)|Pony]] || [[GlenDimplex|Dimplex]]
|-
|1995–1999 || Sanderson
|-
|1999–2006 || rowspan=2| Saints || [[Friends Provident]]
|-
|2006–2008 ||rowspan=2| [[Flybe (1979–2020)|Flybe]]
|-
|2008–2010 ||rowspan=3| [[Umbro]]
|-
|2010–2011 || ''No sponsor''
|-
|2011–2013 || aap3
|-
|2013–2014 || [[Adidas]] || rowspan=3| Veho
|-
|2014–2015 || Saints
|- 
|2015–2016 || [[Adidas]]
|-
|2016–2017 || rowspan=4|[[Under Armour]] || rowspan=2|[[Virgin Media]]
|-
|2017–2019 || rowspan=4|[[Virgin Media]]
|-
|2019–2020 || LD Sports
|-
|2020–2021 || rowspan=4|[[TGP Europe|Sportsbet.io]]
|-
|2021–2022 || rowspan=3|[[Hummel International|Hummel]]
|-
|2022–2023 || [[JD Sports]]
|-
|2023–2024 || Mairon Freight UK
|[[Draper Tools]]
|-
|2024– || [[Puma (brand)|Puma]] || Rollbit || [[P&O Cruises]]
|Rollbit (in FA Cup matches) / [[Garmin]] (in EFL Cup matches)
|}