Editing Social norm (section)

===Subjective norms===
Subjective norms are determined by beliefs about the extent to which important others want a person to perform a behavior.When combined with attitude toward behavior, subjective norms shape an individual's intentions.<ref>{{Cite book |url=https://www.worldcat.org/oclc/44961884 |title=Attitudes, behavior, and social context : the role of norms and group membership |date=2000 |publisher=L. Erlbaum Associates |editor-first1=Deborah J. |editor-last1=Terry |editor-first2=Michael A. |editor-last2=Hogg |isbn=0-585-17974-3 |location=Mahwah, N.J. |oclc=44961884}}</ref> Social influences are conceptualized in terms of the pressure that people perceive from important others to perform, or not to perform, a behavior.<ref name="rivis" /> Social Psychologist Icek Azjen theorized that subjective norms are determined by the strength of a given normative belief and further weighted by the significance of a social referent, as represented in the following equation: SN ∝ Σ''n<sub>i</sub>m<sub>i ,</sub>'' where (n) is a normative belief and (m) is the motivation to comply with said belief.<ref name=":02">{{Cite journal |date=1991 |title=Author index for volume 50 |url=http://dx.doi.org/10.1016/0749-5978(91)90029-s |journal=Organizational Behavior and Human Decision Processes |volume=50 |issue=2 |pages=411 |doi=10.1016/0749-5978(91)90029-s |issn=0749-5978}}</ref>