Editing Smiley (section)

===Events, business, and social sciences===
During the [[2012 Summer Olympics opening ceremony|London 2012 opening ceremony]], early on in the show a number of giant yellow beach balls were released into the audience. Each had a large smiley face.<ref>{{cite web |last1=Gunn |first1=Frank |title=Spectators play with giant smiley face beach balls during the pre-show for the Olympic Games Opening ceremonies in London on Friday July 27, 2012 |url=http://www.vancouversun.com/sports/2012-summer-games/story.html?id=7006231 |publisher=[[Vancouver Sun]] |date=28 July 2012 |access-date=9 April 2020 |archive-date=3 October 2020 |archive-url=https://web.archive.org/web/20201003030255/http://www.vancouversun.com/sports/2012-summer-games/story.html?id=7006231 |url-status=dead }}</ref> [[Walmart]] uses a smiley face as its mascot.<ref>{{Cite web |date=2016-06-01 |title=Why the (Smiley) Face? A Chat with Walmart's CMO |url=https://corporate.walmart.com/newsroom/business/20160601/why-the-smiley-face-a-chat-with-walmarts-cmo |access-date=2024-02-21 |website=Corporate - US (The Wayback Machine) |language=en |archive-date=28 February 2020 |archive-url=https://web.archive.org/web/20200228123412/https://corporate.walmart.com/newsroom/business/20160601/why-the-smiley-face-a-chat-with-walmarts-cmo |url-status=dead }}</ref> [[User experience]] researchers showed that the usage of smileys to represent measurement [[Scale (social sciences)|scales]] may ease the challenges related to [[translation]] and implementation for brief cross-cultural surveys.<ref>{{Cite book |last1=Sedley |first1=Aaron |url=https://www.rti.org/rti-press-publication/language-survey-research |title=Scaling the Smileys: A Multicountry Investigation (Chapter 12) in The Essential Role of Language in Survey Research |last2=Yang |first2=Yongwei |date=2020-04-30 |publisher=RTI Press |isbn=978-1-934831-24-3 |editor-last=Sha |editor-first=Mandy |doi=10.3768/rtipress.bk.0023.2004 |doi-access=free |access-date=11 December 2023 |archive-date=11 December 2023 |archive-url=https://web.archive.org/web/20231211122733/https://www.rti.org/rti-press-publication/language-survey-research |url-status=live }}</ref>

The [[Brooklyn Bridge]] had a smiley projected onto the base one evening in 2020. The smiley was part of a wider campaign by [[The Smiley Company]] to increase happiness for [[New York City|New Yorker]]s. The 82 feet wide projected smiley featured light pink lipstick on the mouth of the smiley.<ref>{{cite web |title=Giant smiley face projected onto Brooklyn Bridge to cheer up New Yorkers |url=https://nypost.com/2020/07/28/why-is-there-a-giant-emoji-on-the-brooklyn-bridge/ |publisher=[[NY Post]] |date=July 28, 2020 |access-date=5 April 2024 |archive-date=5 April 2024 |archive-url=https://web.archive.org/web/20240405144352/https://nypost.com/2020/07/28/why-is-there-a-giant-emoji-on-the-brooklyn-bridge/ |url-status=live }}</ref>

In 2022, [[Assouline]] published "50 Years of Good News," a breakdown of the cultural development of the smiley and its use.<ref>{{cite web |last1=Seamons |first1=Helen |title=We love: Fashion fixes for the week ahead – in pictures |url=https://www.theguardian.com/fashion/gallery/2022/feb/05/we-love-fashion-fixes-for-the-week-ahead-in-pictures |newspaper=[[The Guardian]] |date=February 5, 2022 |access-date=30 May 2022 |archive-date=7 June 2024 |archive-url=https://web.archive.org/web/20240607183803/https://www.theguardian.com/fashion/gallery/2022/feb/05/we-love-fashion-fixes-for-the-week-ahead-in-pictures |url-status=live }}</ref>

In 2022, the [[International Day of Happiness]] was celebrated by projecting a smiley onto a number of landmarks around the globe. In [[Seoul]], [[South Korea]], a smiley celebrating happiness was projected onto [[N Seoul Tower|The Seoul Tower]].<ref>{{cite web |title='스마일리' 보며 행복해져볼까[언박싱] |url=http://nbiz.heraldcorp.com/view.php?ud=20220321000240 |publisher=[[The Korea Herald]] |language=Korean |date=March 21, 2021 |access-date=30 May 2022 |archive-date=25 April 2023 |archive-url=https://web.archive.org/web/20230425054319/http://nbiz.heraldcorp.com/view.php?ud=20220321000240 |url-status=live }}</ref>