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===1993β2007=== [[File:S4Clogo 1995-2007.svg|thumb|200px|right|S4C's third logo, used from June 1995 to 17 January 2007]] On 1 June 1993, S4C introduced a new series of idents, which depicted inanimate objects as having characteristics of dragons (such as flight or breathing fire), as a reference to the [[Welsh dragon|red dragon]] on the [[flag of Wales]]. In June 1995, the channel introduced a new logo (in the [[Futura (typeface)|Futura typeface]]) replaces the original serif logo, featuring a [[tilde]] representing a dragon with a flame next to the "C" as if were breathing fire. The addition of such a symbol would reflect "Welsh heritage and culture" and that the flame was "cheap to reproduce". The symbol worked both in red and black and white settings, something the previous logo didn't.<ref>{{cite web |title=S4C unveils Tutssels logo |url=https://www.designweek.co.uk/issues/15-june-1995/s4c-unveils-tutssels-logo/ |access-date=10 August 2024 |website=Design Week |date=15 June 1995 |archive-url=https://web.archive.org/web/20191029124642/https://www.designweek.co.uk/issues/15-june-1995/s4c-unveils-tutssels-logo/ |archive-date=29 October 2019}}</ref> The idents were designed, created, and directed by Charlotte Castle, Brian Eley, and [[Martin Lambie-Nairn]].
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