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===User-controlled === While conventional theory generally assumes that prices are set by the seller, in one variant prices are set by the buyer, such as [[pay what you want]] pricing. Such user-controlled price discrimination exploits similar ability to adapt to varying demand curves or individual price sensitivities, and may avoid the negative perceptions of price discrimination when imposed by a seller. In the matching markets, the platforms will internalize the impacts in revenue to create a cross-side effects. In return, this cross-side effect will differentiate price discrimination in matching intermediation from the standard markets.{{Clarify|reason=gibberish and undefined terms|date=September 2024}}<ref>{{Cite journal |last1=Gomes |first1=Renato |last2=Pavan |first2=Alessandro |date=September 2016 |title=Many-to-many matching and price discrimination: Many-to-many matching and price discrimination |journal=Theoretical Economics |language=en |volume=11 |issue=3 |pages=1005β1052 |doi=10.3982/TE1904 |doi-access=free |hdl-access=free |hdl=10419/150300}}</ref><ref>{{cite journal |last1=Timothy J. |first1=Brennan |date=2010 |title=Decoupling in electric utilities |url=https://doi.org/10.1007/s11149-010-9120-5 |journal=Journal of Regulatory Economics |volume=38 |pages=38(1), 49β69 |doi=10.1007/s11149-010-9120-5 |s2cid=154139838}}</ref><ref name="amin2">{{cite journal |last1=Amin |first1=Mohammad |last2=Hanson |first2=Kara |last3=Mills |first3=Anne |date=2004 |title=Price discrimination in obstetric services β a case study in Bangladesh |url=https://onlinelibrary.wiley.com/doi/abs/10.1002/hec.848 |journal=Health Economics |language=en |volume=13 |issue=6 |pages=597β604 |doi=10.1002/hec.848 |issn=1099-1050 |pmid=15185389}}</ref>
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