Editing Polaroid Corporation (section)

=== Discontinuation and relaunch of Polaroid film ===
On February 8, 2008, Polaroid (under the control of [[Tom Peters|Thomas J. Petters]] of [[Petters Group Worldwide]]) announced that the company has decided to gradually cease production and withdraw from analog instant film products completely in 2008.<ref name="polaroid_notification">{{cite web|url=http://www.polaroid.com/ifilm/en/index.html |title=Notification of Polaroid Instant Film Availability |date=2008-02-18 |work=Polaroid Corporation |access-date=2009-06-20 |url-status=dead |archive-url=https://web.archive.org/web/20090607014550/http://www.polaroid.com/ifilm/en/index.html |archive-date=June 7, 2009 }}</ref> Since March 2010, instant film materials for vintage Polaroid cameras have again become available on the market, developed and manufactured by a group called The [[Polaroid Originals|Impossible Project]], at the former Polaroid production plant in [[Enschede]], [[Netherlands]].<ref name="Guardian1">{{cite news|url=https://www.theguardian.com/artanddesign/2010/apr/05/polaroid-impossible-project-instant-photography|title=The Polaroid revival|date=5 April 2010|work=The Guardian|publisher=Guardian News and Media Limited|location=London|author=[[Sean O'Hagan (journalist)|Sean O'Hagan]]|access-date=8 December 2011|archive-date=3 February 2014|archive-url=https://web.archive.org/web/20140203154119/http://www.theguardian.com/artanddesign/2010/apr/05/polaroid-impossible-project-instant-photography|url-status=live}}</ref><ref name="impossible">{{cite web|url=https://shop.the-impossible-project.com/shop/film|title=Shop for Film {{!}} Impossible. Analog Instant Film and Cameras|author=Impossible b.v.|access-date=30 July 2015|work=Impossible B.V.|archive-date=27 July 2015|archive-url=https://web.archive.org/web/20150727143556/https://shop.the-impossible-project.com/shop/film|url-status=dead}}</ref>

Austrian photographer Florian Kaps, the owner of the largest online vendor for [[Polaroid SX-70|SX-70]] films and organizer of the web-based instant photo gallery Polanoid.net, had bought the approximately 500,000 film packages that were on stock. He teamed with André Bosman, a former head of film production in the large Polaroid film factory at Enschede, designed a plan to redesign the SX-70/600 film system in collaboration with [[Ilford Photo]], and convinced the Polaroid owners to participate. Plans for a relaunch under the Impossible label were announced in January 2009.<ref name="dugan">{{cite news|url=https://www.independent.co.uk/life-style/gadgets-and-tech/news/smile-polaroid-is-saved-1418929.html|title=Smile! Polaroid is saved|last=Dugan|first=Emily|date=2009-01-18|work=The Independent|access-date=2009-06-20|location=London|archive-date=2009-03-18|archive-url=https://web.archive.org/web/20090318194214/http://www.independent.co.uk/life-style/gadgets-and-tech/news/smile-polaroid-is-saved-1418929.html|url-status=live}}</ref> Buildings in the Enschede plant, which had produced 30 million film packs in 2007 and 24 million in the first half of 2008, were leased to the company created by Kaps, who by May 2009 had raised $2.6 million from friends and family<ref name="dougherty">{{cite news |url=https://www.nytimes.com/2009/05/26/technology/26polaroid.html |title=Polaroid Lovers Try to Revive Its Instant Film |last=Dougherty |first=Carter |date=2009-05-25 |newspaper=[[The New York Times]] |access-date=2009-06-20 |archive-date=2012-08-09 |archive-url=https://web.archive.org/web/20120809003822/http://www.nytimes.com/2009/05/26/technology/26polaroid.html |url-status=live }}</ref> for what he had named The Impossible Project.<ref name="robertson">{{cite news |url=https://nationalpost.com/related/topics/story.html?id=1361555 |title=Can one man save Polaroid? |last=Robertson |first=Justin |date=2009-03-06 |work=National Post |access-date=2009-06-20 }}{{Dead link|date=July 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

On March 22, 2010, Impossible announced the release of two monochromatic films, PX100 and PX600, compatible with SX-70 and 600 type cameras, respectively.<ref name="bjp">{{cite news|url=http://www.bjp-online.com/public/showPage.html?page=873885 |title=Impossible relaunches Polaroid's instant films, ends three years of speculations |date=2010-03-22 |work=British Journal of Photography |access-date=2010-03-23 |url-status=dead |archive-url=https://web.archive.org/web/20100325003856/http://www.bjp-online.com/public/showPage.html?page=873885 |archive-date=March 25, 2010 }}</ref> Color films were initially released in 2010 for SX-70 type cameras, followed in 2011 with the release of much improved color films for Polaroid 600, SX-70 and Spectra Cameras.<ref>{{Cite web|url=https://petapixel.com/2011/05/05/impossible-launches-new-color-instant-film-for-polaroid-lovers/|title=Impossible Launches New Color Instant Film for Polaroid Lovers|website=petapixel.com|date=5 May 2011|access-date=2019-10-22|archive-date=2019-10-22|archive-url=https://web.archive.org/web/20191022174645/https://petapixel.com/2011/05/05/impossible-launches-new-color-instant-film-for-polaroid-lovers/|url-status=live}}</ref>

Then Impossible had originally announced a new camera that was going to be styled after older Polaroid models to coincide with the new film. The camera was due to come out before Christmas 2010, but the deadline passed with no new information on the camera.{{Citation needed|date=February 2015}} In April 2016, Impossible released the Impossible I-1; however, it was not styled after older Polaroid cameras. It was the first camera to use I-type Film and was backwards compatible with 600 Film due to I-type film being 600 film without a battery. After rebranding to Polaroid Originals, the company released another camera in September 2017 called the OneStep 2. This camera was modeled after the original [[Polaroid OneStep|OneStep]] with new features as originally planned, though the OneStep 2 uses the same type of film as the Impossible I-1 unlike the OneStep that used SX-70 Film.

On April 28, 2012, the documentary "Time Zero: The Last Year of Polaroid Film", directed by Grant Hamilton, was released in the U.S. It covers the rise, fall, and grass-roots revival of Polaroid's instant film technology.<ref>{{cite web|title=Time Zero Movie|url=http://timezeromovie.com/|website=Time Zero Movie|access-date=April 3, 2015|archive-date=April 7, 2015|archive-url=https://web.archive.org/web/20150407033833/http://timezeromovie.com/|url-status=live}}</ref>