Editing Persuasive technology (section)

===Motivation type ===

====Extrinsic====
This persuades the user through external motivators, for example, winning a trophy as a reward for completing a task.{{citation needed|date=August 2021}}

====Intrinsic====
This persuades the user through internal motivators, such as the good feeling a user would have for being healthy or for achieving a goal.{{citation needed|date=August 2021}}

It is worth noting that intrinsic motivators can be subject to the overjustification <ref>{{Cite web|url=https://dictionary.apa.org/overjustification-effect|title=APA Dictionary of Psychology}}</ref> effect, which states if intrinsic motivators are associated with a reward and you remove the reward then the intrinsic motivation tends to diminish. This is because depending on how the reward is seen, it can become linked to extrinsic motivations instead of intrinsic motivations. Badges, prizes, and other award systems will increase intrinsic motivation if they are seen as reflecting competence and merit.

In 1973, Lepper et al. conducted a foundational study that underscored the overjustification effect.<ref>Greene, David, and Mark R. Lepper. “Effects of Extrinsic Rewards on Children’s Subsequent Intrinsic Interest.” Child Development, vol. 45, no. 4, [Wiley, Society for Research in Child Development], 1974, pp. 1141–45, https://doi.org/10.2307/1128110.</ref> Their team brought magic markers to a preschool and created three test groups of children who were intrinsically motivated. The first group were informed that if they used markers they could receive a “Good Player Award.” The second group was not incentivized to use the magic markers with a reward, but were given a reward after playing. The third group was given no expectations about awards and received no awards. A week later, all students played with the markers without a reward. The students receiving the "good player" award originally showed half as much interest as when they began the study. Later, other psychologists repeated this experiment only to conclude that rewards create short-term motivation, but undermine intrinsic motivation.