Editing Mountain Dew (section)

===Game Fuel===
{{Redirect-distinguish|Game Fuel|G Fuel}}
In 2007, after using the term "Game Fuel" to market their sodas to the video-gaming subculture, Mountain Dew introduced a new flavor variant (citrus cherry) with the Game Fuel name. Coinciding with the release of the [[Xbox 360]] game ''[[Halo 3]]'', Mountain Dew Game Fuel sported a label that was almost entirely image-based, showing promotional artwork for the game and featuring the game series' main character [[Master Chief (Halo)|Master Chief]] prominently. This variant remained on shelves for 12 weeks, and was discontinued afterwards.<ref name="Halo Game Fuel">{{cite web |url=http://www.bevreview.com/2007/08/12/review-mountain-dew-game-fuel/ |title=Mountain Dew Game Fuel » Citrus Cherry Mountain Dew based on Halo 3 |publisher=BevReview.com |date=12 August 2007|archive-url=https://web.archive.org/web/20120314092710/http://www.bevreview.com/2007/08/12/review-mountain-dew-game-fuel/ |archive-date=14 March 2012 |url-status=dead}}</ref>

Two years later, the website for the popular [[MMORPG]] ''[[World of Warcraft]]'' stated that two Mountain Dew Game Fuel flavors would be sold in June 2009 and would promote the game.<ref name="WoW Game Fuel 1">{{cite web |url=http://www.bevreview.com/2009/03/18/mountain-dew-game-fuel-horde-red-alliance-blue/ |title=Coming Soon: Mountain Dew Game Fuel Horde Red & Alliance Blue » World of Warcraft Mtn Dew beverages in two flavors: citrus cherry Horde Red and wild fruit Alliance Blue |publisher=BevReview.com |date=18 March 2009|archive-url=https://web.archive.org/web/20120514091145/http://www.bevreview.com/2009/03/18/mountain-dew-game-fuel-horde-red-alliance-blue/ |archive-date=14 May 2012 |url-status=dead}}</ref> Shortly afterwards, the bottle art was released, and showed that the two flavors would promote different player races in the game. One of the two was exactly the same citrus cherry flavor from the original ''Halo 3'' promotion, with updated packaging.<ref name="WoW Game Fuel 2">{{cite web |url=http://www.bevreview.com/2009/06/09/mountain-dew-game-fuel-horde-red/ |title=Review: Mountain Dew Game Fuel Horde Red » World of Warcraft Mtn Dew citrus cherry Horde Red soda |publisher=BevReview.com |date=9 June 2009|archive-url=https://web.archive.org/web/20120418225525/http://www.bevreview.com/2009/06/09/mountain-dew-game-fuel-horde-red/ |archive-date=18 April 2012 |url-status=dead}}</ref> The second flavor was a new wild fruit drink, similar to the previously released [[Pepsi Blue]].<ref name="WoW Game Fuel 3">{{cite web |url=http://www.bevreview.com/2009/06/15/mountain-dew-game-fuel-alliance-blue/ |title=Review: Mountain Dew Game Fuel Alliance Blue » World of Warcraft Mtn Dew wild fruit Alliance Blue soda |publisher=BevReview.com |date=15 June 2009|archive-url=https://web.archive.org/web/20120420042746/http://www.bevreview.com/2009/06/15/mountain-dew-game-fuel-alliance-blue/ |archive-date=20 April 2012 |url-status=dead}}</ref> Both drinks were given ''World of Warcraft''-based packaging, and sported the newly updated "MTN Dew" logo. Like their precursor, these two flavors lasted for 12 weeks and were discontinued.

On 24 August 2011, Mountain Dew announced another return of the Game Fuel promotion on their Facebook page. The original citrus cherry would once again return,<ref name="Game Fuel MW3 1">{{cite web |url=http://www.bevreview.com/2011/10/17/mountain-dew-game-fuel-2011-citrus-cherry/ |title=Review: Mountain Dew Game Fuel 2011 - Citrus Cherry |publisher=BevReview.com |date=17 October 2011|archive-url=https://web.archive.org/web/20120514091100/http://www.bevreview.com/2011/10/17/mountain-dew-game-fuel-2011-citrus-cherry/ |archive-date=14 May 2012 |url-status=dead}}</ref> along with a new tropical companion flavor.<ref name="Game Fuel MW3 2">{{cite web |url=http://www.bevreview.com/2011/10/18/mountain-dew-game-fuel-2011-tropical/ |title=Review: Mountain Dew Game Fuel 2011 - Tropical |publisher=BevReview.com |date=18 October 2011|archive-url=https://web.archive.org/web/20120427223717/http://www.bevreview.com/2011/10/18/mountain-dew-game-fuel-2011-tropical/ |archive-date=27 April 2012 |url-status=dead}}</ref> The announcement gave a planned release date of October 2011 and stated that the packaging would feature codes granting players double experience points in ''[[Call of Duty: Modern Warfare 3]]''. Both flavors were mailed out to Dew Labs members in early September 2011, a month before the planned release date. Later that same month, it was announced through the Facebook page that Game Fuel would be arriving to the public in mid-October, though it would vary by market. These flavors began appearing from the first week of October and were also discontinued after 12 weeks of being on shelves.

Game Fuel returned in October 2012 to promote ''[[Halo 4]]'', in the original citrus-cherry flavor. In August 2013, Mountain Dew announced that Game Fuel would be returning to stores in the fall of 2013, with a new blueberry-flavored version titled "Electrifying Berry".<ref name="Game Fuel 2013">{{cite web |url=https://www.facebook.com/#!/photo.php?fbid=491592494262937&set=pb.148004115288445.-2207520000.1376351270.&type=3&theater |title=Mountain Dew Game Fuel 2013 - Citrus Cherry and Electrifying Berry |publisher=Facebook.com |date=9 August 2013|archive-url=https://web.archive.org/web/20190528112339/https://www.facebook.com/#!/photo.php?fbid=491592494262937&set=pb.148004115288445.-2207520000.1376351270.&type=3&theater |archive-date=28 May 2019 |url-status=live }}</ref> In October 2013, boxes of original citrus cherry Game Fuel appeared on store shelves with packaging promoting the [[Xbox One]] and the games ''[[Dead Rising 3]]'' and ''[[Forza Motorsport 5]]'' and with cans featuring ''Dead Rising 3'' graphics. The new Electrifying Berry flavor of Game Fuel simultaneously appeared with packaging promoting ''[[Kinect Sports Rivals]]'' and the game ''[[Ryse: Son of Rome]]'', graphics from which appear on the cans as well.
In May 2014, the original citrus cherry Game Fuel began reappearing on shelves, but this time, the soda does not seem to be promoting any video game.<ref name="Game Fuel 2014">{{cite web|url=https://www.facebook.com/photo.php?fbid=628980660524119&set=a.491592490929604.1073741826.148004115288445&type=1&theater|title=Mountain Dew Game Fuel 2014 - Citrus Cherry|publisher=Facebook.com|date=12 May 2014|archive-url=https://web.archive.org/web/20150904053257/https://www.facebook.com/photo.php?fbid=628980660524119&set=a.491592490929604.1073741826.148004115288445&type=1&theater|archive-date=4 September 2015|url-status=live}}</ref>

In October 2014, Game Fuel returned with a new lemonade flavor for the promotion of ''[[Call of Duty: Advanced Warfare]]''.<ref name="Game Fuel 2014 - Citrus Cherry and Lemonade">{{cite web|url=https://www.facebook.com/148004115288445/photos/a.491592490929604.1073741826.148004115288445/703379019750949/?type=1&theater|title=Mountain Dew Game Fuel 2014 - Citrus Cherry and Lemonade|publisher=Facebook.com|date=6 October 2014|archive-url=https://web.archive.org/web/20150904053257/https://www.facebook.com/148004115288445/photos/a.491592490929604.1073741826.148004115288445/703379019750949/?type=1&theater|archive-date=4 September 2015|url-status=live}}</ref> Unlike past two-variant Game Fuel releases, both drinks sport the same artwork (unlike 2009's Horde Red and Alliance Blue or 2011's citrus cherry and tropical), albeit differing colors to match their respective flavors. After the promotion ended, Citrus Cherry reverted to packaging not promoting a game, while lemonade flavor was permanently removed from shelves.

In October 2015, Game Fuel returned with a new companion flavor, Berry Lime, for the promotion of ''[[Call of Duty: Black Ops III]]''. After the promotion, Citrus Cherry once again reverted to promotion-less packaging, while the Berry Lime flavor remained available as a Slurpee.

Images leaked in May 2016 led to speculation that Game Fuel would once again see a new release later in 2016, with a new mango-flavored variant alongside the original citrus cherry flavor, promoting the game ''[[Titanfall 2]]''.<ref name="Game Fuel 2016 leak">{{cite web|url=https://www.facebook.com/148004115288445/photos/a.491592490929604.1073741826.148004115288445/1016439495111565/?type=3&theater|title=Mountain Dew Game Fuel 2016 leak|publisher=Facebook.com|date=23 May 2016|archive-url=https://web.archive.org/web/20170529092353/https://www.facebook.com/148004115288445/photos/a.491592490929604.1073741826.148004115288445/1016439495111565/?type=3&theater|archive-date=29 May 2017|url-status=live}}</ref> Mountain Dew announced the return of Game Fuel and the new flavor, Mango Heat, in September. Then, in October, Game Fuel was released with the ''Titanfall 2'' promotion, with a lower calorie version of the original citrus cherry variant returning alongside the new Mango Heat.<ref name="Game Fuel 2016">{{cite web|url=https://www.facebook.com/mountaindew/videos/10154533708221489/|title=Mountain Dew Game Fuel 2016|publisher=Facebook.com|date=22 September 2016|archive-url=https://web.archive.org/web/20170524053925/https://www.facebook.com/mountaindew/videos/10154533708221489/|archive-date=24 May 2017|url-status=live}}</ref>

In 2017, Game Fuel returned with two previously discontinued flavors: Arctic Burst (originally released as a Slurpee flavor in 2006 to promote ''[[Superman Returns]]'') and Tropical Smash (originally Flavor #736, one of the four prototype flavors for "DEWmocracy II" that lost to Mountain Dew White Out and did not even make the final round). As was the case with the 2013 promotion, the two flavors promoted two different Xbox games (Arctic Burst promoted ''[[Middle-earth: Shadow of War]]'' while Tropical Smash promoted ''[[Forza 7]]'').<ref name="Game Fuel 2017">{{cite web |url=http://www.mtndewkid.com/mountain-dew/mtn-dew-game-fuel-2017/ |title=Mtn Dew Game Fuel 2017 |publisher=MtnDewKid.com |date=27 May 2017|archive-url=https://web.archive.org/web/20180104073146/http://www.mtndewkid.com/mountain-dew/mtn-dew-game-fuel-2017/ |archive-date=4 January 2018 |url-status=dead }}</ref> For the first time, Citrus Cherry was not fully part of the promotion; instead, promotion-less Citrus Cherry was sold with the same white caps with codes under them as the other flavors in the promotion.

In January 2019, PepsiCo introduced a new line of Game Fuel drinks called Amp Game Fuel, since renamed to simply "Game Fuel". The can features a re-sealable lid. Game Fuel has 90&nbsp;mg of caffeine and also includes [[theanine]] and vitamins A and B.<ref>{{Cite web|url=https://www.foodbusinessnews.net/articles/15241-mtn-dew-debuts-amp-game-fuel-zero?v=preview|title=Mtn Dew debuts Amp Game Fuel Zero|website=www.foodbusinessnews.net|language=en|access-date=2020-02-24}}</ref> The Citrus Cherry flavor from the original Game Fuel lineup was re-released under this new product line in April 2022.<ref>{{Cite web |last=McCormick |first=Margaret |date=2022-04-06 |title=Mountain Dew Just Revamped An Unexpected Game Fuel Flavor |url=https://www.mashed.com/824373/mountain-dew-just-revamped-an-unexpected-game-fuel-flavor/ |access-date=2022-06-02 |website=Mashed.com |language=en-US}}</ref>

In 2023, Game Fuel returned with two flavors: Citrus Cherry and Mystic Punch. As was the case with the 2017 promotion, the two flavors promoted two different Xbox games (Citrus Cherry promoted [[Halo Infinite]] while Mystic Punch promoted [[Diablo IV]]).