Editing Luton Town F.C. (section)

==Supporters and rivalries==
{{Main article|Luton Town F.C.–Watford F.C. rivalry}}

[[File:Luton fans at Wembley 2012.png|thumb|Luton supporters at [[Wembley Stadium]], May 2012|alt=A three-tiered football stadium stand, the bottom two full of people clad mostly in white and orange. Several white and orange flags are visible.]]

During the [[2014–15 Luton Town F.C. season|2014–15 season]], Luton Town had an average home league attendance of 8,702—the second highest in [[EFL League Two|League Two]] behind only [[Portsmouth F.C.|Portsmouth]].{{ref label|Attendance1|B|}} In the [[2013–14 Luton Town F.C. season|2013–14 season]], when the club were in the [[Conference Premier]], the club had significantly higher support than the other clubs in its league, with an average home attendance of 7,387; more than twice compared to the second highest of 3,568.{{ref label|Attendance2|C|}} Average attendances at Kenilworth Road fell with the installation of seats and the club's reduction in stature, dropping from 13,452 in [[1982–83 in English football|1982–83]] to their 2014–15 level—a slump of 35% over 32 years.<ref>{{cite book |first1=Brian |last1=Ellis |first2=Alan |last2=Shury |first3=Steve |last3=Bailey |title=The Definitive Luton Town F.C. |year=1997 |publisher=Soccerdata |location=Nottingham |isbn=978-1-899468-10-2 |page=70}}</ref> A [[supporters' trust]], [[Trust in Luton]], owns shares in the club and elects a representative to the club's board.<ref>{{cite web |title=Trust in Luton – Working with others |url=http://www.loyalluton.com/index.php?option=com_content&task=view&id=130&Itemid=102 |publisher=Loyal Luton Supporters Club |date=28 September 2007 |archive-url=https://web.archive.org/web/20120222211352/http://www.loyalluton.com/index.php?option=com_content&task=view&id=130&Itemid=102 |archive-date=22 February 2012}}</ref><ref>{{cite web |title=Trust in Luton |url=http://trustinluton.org/default.aspx |publisher=Trust in Luton |archive-url=https://web.archive.org/web/20080822063742/http://trustinluton.org/default.aspx |archive-date=22 August 2008 |url-status=usurped}}</ref> The club's official supporters' group, Luton Town Supporters' Club, merged with Trust in Luton in 2014.<ref>{{cite web |title=Town fans get united! |url=http://www.trustinluton.org/index.php?view=article&catid=1:latest-news&id=130:town-fans-get-united&format=pdf |publisher=Trust in Luton |date=17 November 2014 |access-date=29 May 2015 |url-status=usurped |archive-url=https://web.archive.org/web/20150518090102/http://www.trustinluton.org/index.php?view=article&catid=1:latest-news&id=130:town-fans-get-united&format=pdf |archive-date=18 May 2015}}</ref> The club is associated with another supporters' group, the breakaway Loyal Luton Supporters Club.<ref>{{cite web |title=Loyal Luton Supporters Club |url=http://www.loyalluton.com/index.php?option=com_content&task=view&id=13&Itemid=39 |publisher=Loyal Luton Supporters Club |date=10 October 2006 |archive-url=https://web.archive.org/web/20120210170653/http://www.loyalluton.com/index.php?option=com_content&task=view&id=13&Itemid=39 |archive-date=10 February 2012}}</ref> Trust in Luton has, since March 2014, held the legal right to veto any changes to the club's identity, including name, nickname, colours, club crest and mascot.<ref>{{cite web |title=Exclusive: Trusting in Luton |url=http://www.lutontown.co.uk/news/article/trust-in-luton-1303-1419534.aspx |publisher=Luton Town F.C. |date=13 March 2014 |access-date=14 March 2014 |archive-date=14 March 2014 |archive-url=https://web.archive.org/web/20140314105745/http://www.lutontown.co.uk/news/article/trust-in-luton-1303-1419534.aspx |url-status=live }}</ref>

Luton Town supporters maintain a bitter rivalry with [[Hertfordshire]]-based [[Watford F.C.|Watford]].<ref name=2003FFC>{{cite web |title=Rivalry uncovered! |url=http://www.footballfanscensus.com/issueresults/Club_Rivalries_Uncovered_Results.pdf |publisher=Football Fans Census |archive-url=https://web.archive.org/web/20131020074918/http://www.footballfanscensus.com/issueresults/Club_Rivalries_Uncovered_Results.pdf |archive-date=20 October 2013}}</ref><ref>{{cite journal |title=Motorway madness |url=http://www.wsc.co.uk/index.php?option=com_content&view=article&id=1487/29 |journal=When Saturday Comes |date=November 2005 |access-date=15 December 2016 |archive-date=20 December 2016 |archive-url=https://web.archive.org/web/20161220123115/http://www.wsc.co.uk/index.php?option=com_content&view=article&id=1487/29 |url-status=live }}</ref><ref>{{cite journal |title=Herts rule Beds |url=http://www.wsc.co.uk/index.php?option=com_content&view=article&id=2944/29 |journal=When Saturday Comes |date=March 2002 |access-date=15 December 2016 |archive-date=20 December 2016 |archive-url=https://web.archive.org/web/20161220122837/http://www.wsc.co.uk/index.php?option=com_content&view=article&id=2944/29 |url-status=live }}</ref> Watford were the higher ranked team at the end of every season from 1997 until 2022. However, overall Luton still hold the superior record in the fixture between the two clubs; out of 120 competitive matches there have been 55 Luton victories and 38 for Watford, with 29 draws. The 2003 [[Football Fans Census]] showed that there was also animosity between Luton Town fans and those of west London club [[Queens Park Rangers F.C.|Queens Park Rangers]].<ref name=2003FFC/> The fans also maintain a friendly relationship with Dutch side [[Go Ahead Eagles]].

The club produces an official match programme for home matches, entitled ''Our Town''.<ref>{{cite web |title=Get your copy of 'Our Town' this afternoon! |url=https://www.lutontown.co.uk/news/2019/october/our-town-programme-bristol-city/ |publisher=Luton Town F.C. |date=19 October 2019 |access-date=27 September 2020 |archive-date=29 September 2020 |archive-url=https://web.archive.org/web/20200929014721/https://www.lutontown.co.uk/news/2019/october/our-town-programme-bristol-city/ |url-status=live }}</ref> A character known as Happy Harry, a smiling man wearing a straw boater, serves as the team's mascot and appears on the Kenilworth Road pitch before matches.<ref>{{cite web |title=Harry Hatter is kidnapped |url=http://www.lutontown.co.uk/page/NewsDetail/0,,10372~1278911,00.html |publisher=Luton Town F.C. |date=1 April 2008 |archive-url=https://web.archive.org/web/20120319092227/http://www.lutontown.co.uk/page/NewsDetail/0%2C%2C10372~1278911%2C00.html |archive-date=19 March 2012 |url-status=dead}}</ref> In December 2014, after the seafront [[statue of Eric Morecambe]] in his birthplace [[Morecambe]] was restored, Luton and [[Morecambe F.C.]] jointly announced that the winners of future Luton–Morecambe fixtures would be awarded the "Eric Morecambe Trophy".<ref>{{cite web |title=The Eric Morecambe Trophy |url=http://www.morecambefc.com/news/article/eric-morecambe-trophy-2106748.aspx |publisher=Morecambe F.C. |date=27 November 2014 |access-date=11 December 2014 |archive-date=8 December 2014 |archive-url=https://web.archive.org/web/20141208210520/http://www.morecambefc.com/news/article/eric-morecambe-trophy-2106748.aspx |url-status=live }}</ref>