Editing IPod (section)

== Sales ==
{{see also|iPod advertising}}
[[File:Ipod sales per quarter.svg|thumb|right|400px|iPod quarterly sales. Click for table of data and sources. Note that Q1 is October through December of previous year, the holiday season.]]
Sales of iPods peaked in 2008, following rapid growth in the period of 2005 to 2007.<ref>{{cite web | url=https://www.statista.com/chart/10469/apple-ipod-sales/ | title=Infographic: Farewell iPod: The Rise and Fall of an Icon | date=May 11, 2022 | access-date=May 1, 2022 | archive-date=May 1, 2022 | archive-url=https://web.archive.org/web/20220501224025/https://www.statista.com/chart/10469/apple-ipod-sales/ | url-status=live }}</ref>

In January 2007, Apple reported record quarterly revenue of US$7.1&nbsp;billion, of which 48% was made from iPod sales.<ref>{{cite web |date=January 17, 2007 |title=Apple Reports First Quarter Results |url=https://www.apple.com/pr/library/2007/01/17Apple-Reports-First-Quarter-Results.html |url-status=dead |archive-url=https://archive.today/20120604184939/http://www.apple.com/pr/library/2007/01/17Apple-Reports-First-Quarter-Results.html |archive-date=June 4, 2012 |publisher=Apple Press Info}}</ref>{{failed verification|date=February 2012}} On April 9, 2007, it was announced that Apple had sold its one-hundred millionth iPod, making it the best-selling digital music player of all time. Its second-quarter revenue of US$5.2&nbsp;billion, of which 32% was made from iPod sales.<ref>{{cite web|date=April 25, 2007|title=Apple Reports Second Quarter Results|url=https://www.apple.com/pr/library/2007/04/25Apple-Reports-Second-Quarter-Results.html|url-status=dead|archive-url=https://archive.today/20120729071030/http://www.apple.com/pr/library/2007/04/25Apple-Reports-Second-Quarter-Results.html|archive-date=July 29, 2012|publisher=Apple Press Info}}</ref> Apple and several industry analysts suggest that iPod users are likely to purchase other Apple products such as Mac computers.<ref>{{cite web|title=Study: iPod users to switch for iPhone|url=https://www.macnn.com/articles/07/05/16/ipod.users.back.iphone/|publisher=MacNN|date=May 16, 2007|access-date=March 26, 2021|archive-date=December 15, 2020|archive-url=https://web.archive.org/web/20201215061641/http://www.macnn.com/articles/07/05/16/ipod.users.back.iphone/|url-status=dead}}</ref> 42% of Apple's revenue for the First fiscal quarter of 2008 came from iPod sales (followed by 21% from notebook sales and 16% from desktop sales).<ref>[https://www.apple.com/pr/library/2008/01/22results.html Apple Reports First Quarter Results] {{webarchive |url=https://web.archive.org/web/20110528030202/https://www.apple.com/pr/library/2008/01/22results.html |date=May 28, 2011}}, Apple Inc., January 24, 2008. Retrieved on January 24, 2008.</ref>

On October 21, 2008, Apple reported that only 14.21% of total revenue for fiscal quarter 4 of the year 2008 came from iPods.<ref>AppleInsider (October 27, 2008). [https://www.appleinsider.com/articles/08/10/27/ipods_accounted_for_just_14_2_of_apples_sales_in_q4_2008.html] {{Webarchive|url=https://web.archive.org/web/20240728040726/https://appleinsider.com/articles/08/10/27/ipods_accounted_for_just_14_2_of_apples_sales_in_q4_2008.html|date=July 28, 2024}} Retrieved on October 27, 2008</ref> At the September 9, 2009 keynote presentation at the Apple Event, Phil Schiller announced total cumulative sales of iPods exceeded 220 million.<ref>World of Apple. (September 9, 2009). [https://news.worldofapple.com/category/world-of-apple-events/ Live Coverage From Apple’s “It’s Only Rock and Roll” Event] {{webarchive|url=https://web.archive.org/web/20071227124346/https://news.worldofapple.com/category/world-of-apple-events/ |date=December 27, 2007 }}. Press release. Retrieved on September 9, 2009</ref> The continual decline of iPod sales since 2009 has not been a surprising trend for the Apple corporation, as Apple CFO Peter Oppenheimer explained in June 2009: "We expect our traditional MP3 players to decline over time as we cannibalize ourselves with the iPod Touch and the iPhone." Since 2009, the company's iPod sales have continually decreased every financial quarter and in 2013 a new model was not introduced onto the market.<ref>{{cite web|title=The age of the iPod is over|url=https://www.theverge.com/2014/1/27/5351918/apples-ipod-rides-into-the-sunset|work=The Verge|publisher=Vox Media, Inc|access-date=January 30, 2014|author=Sean Hollister|date=January 27, 2014|archive-date=January 29, 2014|archive-url=https://web.archive.org/web/20140129190020/http://www.theverge.com/2014/1/27/5351918/apples-ipod-rides-into-the-sunset|url-status=live}}</ref>

{{As of|2012|09}}, Apple reported that total number of iPods sold worldwide was 350 million.<ref>{{cite web |last=Costello |first=Sam |url=https://ipod.about.com/od/glossary/qt/number-of-ipods-sold.htm |title=Total Number of iPods Sold All-Time |publisher=About.com |date=September 2012 |access-date=March 19, 2013 |archive-date=March 28, 2013 |archive-url=https://web.archive.org/web/20130328191222/http://ipod.about.com/od/glossary/qt/number-of-ipods-sold.htm |url-status=dead }}</ref>

=== Market share ===
Since October 2004, the iPod line has dominated digital music player sales in the United States, with over 90% of the market for hard drive-based players and over 70% of the market for all types of players.<ref>Marsal, Katie. [https://archive.today/20120604184947/https://www.appleinsider.com/articles/06/05/24/ipod_how_big_can_it_get.html iPod: how big can it get?], ''[[AppleInsider]]'', May 24, 2006. Retrieved on February 17, 2007.</ref> During the year from January 2004 to January 2005, the high rate of sales caused its U.S. market share to increase from 31% to 65%, and in July 2005, this market share was measured at 74%. In January 2007, according to Bloomberg Online, the iPod market share reached 72.7%. In the Japanese market, iPod market share was 36% in 2005; nonetheless, it was still a market leader in the country.<ref name="Smith">{{cite web|last=Smith|first=Tony|title=iPod fails to impress South Koreans|url=https://www.theregister.com/2005/08/11/apple_ipod_sk/|access-date=March 26, 2021|website=www.theregister.com|archive-date=March 25, 2021|archive-url=https://web.archive.org/web/20210325042521/https://www.theregister.com/2005/08/11/apple_ipod_sk/|url-status=live}}</ref> In Europe, Apple also led the market (especially the UK<ref>{{cite web|title=Mobile-review.com MP3-players – Global markets|url=https://mobile-review.com/print.php?filename=/mp3/articles/mp3-global-en.shtml|access-date=2021-03-26|website=mobile-review.com|archive-date=November 25, 2006|archive-url=https://web.archive.org/web/20061125191014/https://mobile-review.com/print.php?filename=/mp3/articles/mp3-global-en.shtml|url-status=dead}}</ref>); however, local brands such as [[Archos]] managed to outsell Apple in certain categories.<ref>{{cite web|last=Vilaga|first=Jennifer|date=June 1, 2005|title=Faster Talk: Apple in Their Eyes|url=https://www.fastcompany.com/52843/faster-talk-apple-their-eyes|access-date=March 26, 2021|website=Fast Company|language=en-US|archive-date=July 28, 2024|archive-url=https://web.archive.org/web/20240728040746/https://mansueto-d.openx.net/w/1.0/arj?ju=https%3A%2F%2Fwww.fastcompany.com%2F52843%2Ffaster-talk-apple-their-eyes&ch=UTF-8&res=800x600x24&ifr=false&tz=0&tws=1400x783&be=1&bc=hb_pb_3.0.3&dddid=cbc75e6c-08e7-4605-a802-616fb6aaea02%2Ccbc75e6c-08e7-4605-a802-616fb6aaea02&nocache=1722139666843&sua=%7B%22source%22%3A2%2C%22browsers%22%3A%5B%7B%22brand%22%3A%22%20Not%3BA%20Brand%22%2C%22version%22%3A%5B%2299%22%5D%7D%2C%7B%22brand%22%3A%22Google%20Chrome%22%2C%22version%22%3A%5B%2297%22%5D%7D%2C%7B%22brand%22%3A%22Chromium%22%2C%22version%22%3A%5B%2297%22%5D%7D%5D%2C%22mobile%22%3A0%2C%22model%22%3A%22%22%2C%22bitness%22%3A%2264%22%2C%22architecture%22%3A%22x86%22%7D&aus=300x600%2C300x250%7C300x600%2C300x250&divids=rail_sticky_2_2_1%2Crail_sticky_2_2_1&aucs=%2C&auid=538910929%2C538910929|url-status=live}}</ref>

One of the reasons for the iPod's early success, having been released three years after the very first [[digital audio player]] (namely the [[MPMan]]), was its seamless integration with the company's [[iTunes]] software, and the ecosystem built around it such as the [[iTunes Store|iTunes Music Store]], as well as a competitive price.<ref>{{cite web|date=November 1, 2003|title=The iPod wars|url=https://www.theguardian.com/music/2003/nov/01/netmusic.internet|access-date=March 26, 2021|website=The Guardian|archive-date=July 28, 2024|archive-url=https://web.archive.org/web/20240728040720/https://www.theguardian.com/music/2003/nov/01/netmusic.internet|url-status=live}}</ref> As a result, Apple achieved a dominance in the MP3 player market as Sony's [[Walkman]] did with personal cassette players two decades earlier.<ref name="knowledge.insead.edu">{{cite web|date=March 7, 2012|title=Innovation Success: How the Apple iPod Broke all Sony's Walkman Rules|url=https://knowledge.insead.edu/blog/insead-blog/innovation-success-how-the-apple-ipod-broke-all-sonys-walkman-rules-2791|access-date=March 26, 2021|website=INSEAD Knowledge|archive-date=March 25, 2021|archive-url=https://web.archive.org/web/20210325042536/https://knowledge.insead.edu/blog/insead-blog/innovation-success-how-the-apple-ipod-broke-all-sonys-walkman-rules-2791|url-status=live}}</ref> The software similarity between computer and player made it easy to transfer music over and synchronize it, tasks that were considered difficult on pre-iPod MP3 players such as those from [[Rio (digital audio players)|Rio]] and [[Creative Technology|Creative]].<ref>{{cite web|title=Five reasons the iPod succeeded|url=https://www.macworld.com/article/182069/ipodfive.html|access-date=March 26, 2021|website=Macworld|language=en-US|archive-date=April 20, 2021|archive-url=https://web.archive.org/web/20210420231231/https://www.macworld.com/article/182069/ipodfive.html|url-status=live}}</ref>

[[File:Creative Zen Micro ^ Apple iPod Mini - Flickr - dan taylor.jpg|thumb|Comparison of iPod Mini (right) and a competitor [[Creative Zen]] Micro (left)]]
Some of the iPod's chief competitors during its pinnacle include Creative's [[Creative Zen|Zen]], [[SanDisk]]'s [[SanDisk Sansa|Sansa]], [[Sony]]'s [[Walkman]], [[iriver]], and [[Samsung]]'s [[Yepp]].<ref>{{cite web | url=https://www.zdnet.com/article/ipod-rivals-ready-for-prime-time-at-last/ | title=IPod rivals ready for prime time at last? | website=[[ZDNet]] | access-date=April 20, 2022 | archive-date=January 19, 2023 | archive-url=https://web.archive.org/web/20230119081032/https://www.zdnet.com/article/ipod-rivals-ready-for-prime-time-at-last/ | url-status=live }}</ref> The iPod's dominance was challenged numerous times: in 2004 Sony's first hard disk Walkman was designed to take on the iPod, accompanied by its own music store [[Sony Connect]];<ref>{{cite web|last=Horwitz|first=Jeremy|date=December 6, 2004|title=The iPod Year in Review 2004|url=https://www.ilounge.com/index.php/articles/comments/the-ipod-year-in-review-2004|access-date=March 26, 2021|website=iLounge|language=en-US|archive-date=March 25, 2021|archive-url=https://web.archive.org/web/20210325042513/https://www.ilounge.com/index.php/articles/comments/the-ipod-year-in-review-2004|url-status=live}}</ref><ref>{{cite web|last=Uranaka|first=Taiga|date=July 2, 2004|title=Sony Walkman to go head to head with Apple's iPod|url=https://www.japantimes.co.jp/news/2004/07/02/business/sony-walkman-to-go-head-to-head-with-apples-ipod/|access-date=March 26, 2021|website=The Japan Times|language=en-US|archive-date=March 25, 2021|archive-url=https://web.archive.org/web/20210325042431/https://www.japantimes.co.jp/news/2004/07/02/business/sony-walkman-to-go-head-to-head-with-apples-ipod/|url-status=live}}</ref> [[Microsoft]] initially attempted to compete using a software platform called [[Portable Media Center]], and in later years designed the [[Microsoft Zune|Zune]] line;<ref>{{cite web|title=Zune vs. iPod: the battle begins {{!}} 1 {{!}} FORTUNE|url=https://money.cnn.com/popups/2006/fortune/zune/index.html|access-date=March 26, 2021|website=money.cnn.com|archive-date=July 28, 2024|archive-url=https://web.archive.org/web/20240728040722/https://money.cnn.com/popups/2006/fortune/zune/index.html|url-status=live}}</ref><ref>{{cite news|last=Marriott|first=Michel|date=November 13, 2006|title=Microsoft Counting on a Twist to Make Zune Shine in Shadow of iPod|language=en-US|work=The New York Times|url=https://www.nytimes.com/2006/11/13/technology/13zune.html|access-date=March 26, 2021|issn=0362-4331|archive-date=March 25, 2021|archive-url=https://web.archive.org/web/20210325042626/https://www.nytimes.com/2006/11/13/technology/13zune.html|url-status=live}}</ref> the most vocal rival was Creative,<ref>{{cite web | url=https://www.forbes.com/global/2007/0212/046.html?sh=718be176143b | title=If You Can't Beat 'Em | website=[[Forbes]] | access-date=April 20, 2022 | archive-date=January 23, 2023 | archive-url=https://web.archive.org/web/20230123222951/https://www.forbes.com/global/2007/0212/046.html?sh=718be176143b | url-status=live }}</ref> whose CEO in November 2004 "declared war" on the iPod.<ref>{{cite web|last=Smith|first=Tony|title=Creative declares 'war' on Apple's iPod|url=https://www.theregister.com/2004/11/18/creative_vs_apple/|access-date=March 26, 2021|website=www.theregister.com|archive-date=March 25, 2021|archive-url=https://web.archive.org/web/20210325042605/https://www.theregister.com/2004/11/18/creative_vs_apple/|url-status=live}}</ref> Samsung declared that they would take the top spot from Apple by 2007,<ref>{{Cite web | url=https://macdailynews.com/2006/01/09/samsung_we_will_take_top_spot_in_music_players_from_apple_by_2007/ | title=Samsung: We will take top spot in music players from Apple by 2007 | date=January 9, 2006 | access-date=April 20, 2022 | archive-date=July 28, 2024 | archive-url=https://web.archive.org/web/20240728040723/https://macdailynews.com/2006/01/09/samsung_we_will_take_top_spot_in_music_players_from_apple_by_2007/ | url-status=live }}</ref> while SanDisk ran a specific anti-iPod marketing campaign called [[iDon't]].<ref>{{Cite web | url=https://www.engadget.com/2006-05-22-sandisk-wants-you-to-say-idont-to-ipod.html | title=SanDisk wants you to say iDon't to iPod | date=May 22, 2006 | access-date=April 20, 2022 | archive-date=April 15, 2022 | archive-url=https://web.archive.org/web/20220415230933/https://www.engadget.com/2006-05-22-sandisk-wants-you-to-say-idont-to-ipod.html | url-status=live }}</ref><ref>{{Cite web | url=https://www.ipodobserver.com/ipo/article/SanDisk_Takes_on_iPod_With_iDont_Web_Site/ | title=SanDisk Takes on iPod with 'iDon't' Web Site &#124; News &#124; iPodObserver | access-date=April 20, 2022 | archive-date=October 7, 2022 | archive-url=https://web.archive.org/web/20221007212405/https://www.ipodobserver.com/ipo/article/SanDisk_Takes_on_iPod_With_iDont_Web_Site/ | url-status=live }}</ref> These competitors failed to make major dents, and Apple remained dominant in the fast-growing digital audio player market during the decade.<ref>{{cite web|title=iPod Killers That Didn't|url=https://www.forbes.com/2006/10/19/tech-personal_cx_rr_ipod_killer_slide.html|access-date=March 26, 2021|website=Forbes}}</ref> Mobile phone manufacturers [[Nokia]] and [[Sony Ericsson]] also made "music phones" to rival iPod.<ref>{{cite web|last=Marks|first=Paul|title=New Nokia cellphone to challenge MP3 players|url=https://www.newscientist.com/article/dn7312-new-nokia-cellphone-to-challenge-mp3-players/|access-date=March 26, 2021|website=New Scientist|language=en-US|archive-date=March 25, 2021|archive-url=https://web.archive.org/web/20210325134214/https://www.newscientist.com/article/dn7312-new-nokia-cellphone-to-challenge-mp3-players/|url-status=live}}</ref> 

A suggested factor of iPod's popularity has been cited to be Apple's popular iTunes Store catalog, playing a part in keeping Apple firmly market leader, while also helped by the mismanagement of others, such as Sony's unpopular [[SonicStage]] software.<ref>{{cite web|last=Horwitz|first=Jeremy|date=2004-12-06|title=The iPod Year in Review 2004|url=https://www.ilounge.com/index.php/articles/comments/the-ipod-year-in-review-2004|access-date=2021-03-26|website=iLounge|language=en-US|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917004537/https://www.ilounge.com/index.php/articles/comments/the-ipod-year-in-review-2004|url-status=live}}</ref>

One notable exception where iPod was not faring well was in South Korea. As of 2005, Apple held a market share of less than 2%, compared to market leaders [[iriver]], [[Samsung Electronics|Samsung]] and [[Cowon]].<ref name="Smith" />

As of 2011, iPod held a 70% market share in global MP3 players.<ref>{{cite web |last=Goldman |first=David |title=Apple's iPod dilemma |url=https://money.cnn.com/2011/07/29/technology/apple_ipod_sales/index.htm |publisher=CNN |date=July 29, 2011 |access-date=March 26, 2021 |archive-date=March 25, 2021 |archive-url=https://web.archive.org/web/20210325042617/https://money.cnn.com/2011/07/29/technology/apple_ipod_sales/index.htm |url-status=live }}</ref> Its closest competitor was noted to be the [[SanDisk Sansa|Sansa]] line from [[SanDisk]].<ref name="knowledge.insead.edu" />