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== Toys and games == {{Main|List of Hasbro toys}} Hasbro has several brands of toys and games aimed at different demographics. Some of its better-known toy lines (past and present) are: {{div col|colwidth=20em}} * ''[[Action Man]]'' * ''[[Battle Beasts]]'' * ''[[Beyblade]]'' (co-product with [[Tomy]]) * ''[[B-Daman]]'' (co-product with [[Tomy]]) * ''[[Dungeons and Dragons]]'' * ''[[Duel Masters]]'' * ''[[Easy-Bake Oven]]''<ref>{{cite web|last1=Coopee|first1=Todd|title=Light Bulb Baking|url=https://toytales.ca/category/light-bulb-baking/|website=ToyTales.ca|access-date=February 25, 2016|archive-date=April 5, 2023|archive-url=https://web.archive.org/web/20230405081517/https://toytales.ca/category/light-bulb-baking/|url-status=live}}</ref> * ''[[Flubber (material)|Flubber]]'' (recalled)<ref name="turnto2"/> * ''[[Fortnite]]'' (Since 2019) * ''[[Furby]]'' (Since 2005) * ''[[FurReal Friends]]'' * ''[[G.I. Joe]]'' * ''[[Ghostbusters]]'' (Since 2020) * ''[[Gobots]]'' * ''[[Hamtaro]]'' (co-product with [[Bandai]]) * ''[[Hanazuki: Full of Treasures|Hanazuki & Kiazuki]]'' * ''[[Idaten Jump]]'' (co-product with [[Tomy]]) * ''[[Inhumanoids]]'' * ''[[Lawn darts#Safety and bans in the U.S. and Canada|Javelin Darts]]'' (discontinued)<ref>{{cite web |title=Vintage Lawn Darts Game Hasbro Javelin in Box 4 Darts 2 Target Rings Action Skill Outdoor |url=https://www.etsy.com/listing/126333863/vintage-lawn-darts-game-hasbro-javelin?show_sold_out_detail=1&ref=nla_listing_details |website=etsy.com |publisher=[[Etsy|Etsy, Inc.]] |access-date=December 13, 2021|archive-url=https://web.archive.org/web/20211213024202/https://www.etsy.com/listing/126333863/vintage-lawn-darts-game-hasbro-javelin?show_sold_out_detail=1&ref=nla_listing_details |archive-date= December 13, 2021}}</ref> * ''[[Jem (TV series)|Jem]]'' * ''[[Jurassic Park]]'' (Since 1993) * ''[[Kre-O]]'' * ''[[Lincoln Logs]]'' * ''[[Lite-Brite]]'' * ''[[Littlest Pet Shop]]'' * ''[[M.A.S.K. (franchise)|M.A.S.K.]]'' * ''[[Mario (franchise)|Mario]]'' (co-product with [[Nintendo]]) * ''[[Marvel Legends|Marvel]]'' * ''[[Maxie's World|Maxie]]'' * ''[[Micronauts]]'' * ''[[Minecraft (franchise)|Minecraft]]'' (co-product with [[Mojang Studios]]) * ''[[MoonDreamers]]'' * ''[[Mr. Potato Head]]'' * ''[[My Little Pony]]'' * ''[[My Little Pony: Equestria Girls]]'' * ''[[My Pet Monster]]'' * ''[[Nerf]]'' * ''[[Overwatch (video game)|Overwatch]]''<ref>{{cite web |url=https://investor.hasbro.com/news-releases/news-release-details/hasbro-joins-blizzard-entertainments-overwatchr-fight-future |title=Hasbro Joins Blizzard Entertainment's Overwatch® in the Fight for the Future as Master Toy Licensee |publisher=Hasbro |date=May 22, 2018 |access-date=August 3, 2018 |archive-date=August 30, 2024 |archive-url=https://web.archive.org/web/20240830064510/https://investor.hasbro.com/news-releases/news-release-details/hasbro-joins-blizzard-entertainments-overwatchr-fight-future |url-status=live }}</ref> (2019–2020) * ''[[Play-Doh]]'' * ''[[Pokémon]]'' (Since 1998) * ''[[Pound Puppies]]'' * ''[[Power Rangers]]'' (Since 2019) (co-product with [[Toei Company|Toei]]) * ''[[Rom the Space Knight]]'' * ''[[Peppa Pig]] * ''[[PJ Masks]]'' * ''[[Sesame Street]]'' (2010–2022) * ''[[Sonic the Hedgehog|Sonic]]'' (co-product with [[Sega]]) * ''[[Spirograph]]'' * ''[[Star Trek]]'' (2013–2014) * ''[[Star Wars]]'' * ''[[Stretch Armstrong]]'' * ''[[Tinkertoy]]'' * ''[[Transformers]]'' (co-product with [[Tomy]]) * ''[[Trolls (franchise)|Trolls]]'' * ''[[Visionaries: Knights of the Magical Light]]'' * ''[[WWE|WWF Wrestling]]'' figure line (1990–1994) * ''[[Yo-kai Watch]]'' (co-product with [[Level-5 (company)|Level-5]]) * ''[[Zoids]]'' (co-product with [[Tomy]]) {{div col end}} Hasbro is the largest producer of [[board game]]s in the world as a result of its component brands, such as [[Parker Brothers]], [[Waddingtons]], [[Milton Bradley Company|Milton Bradley]], [[Wizards of the Coast]], and [[Avalon Hill]] (all acquisitions since the 1980s){{Citation needed|reason=Reliable source needed for the whole sentence|date=September 2020}}. As a result, it has well known and top selling games such as: {{Main|List of Hasbro games}} [[File:Monopoly logo white border.svg|thumb|Logo for ''Monopoly'']] {{div col|colwidth=30em}} * ''[[Axis & Allies]]'' * ''[[Battleship (game)|Battleship]]'' * ''[[Buckaroo!]]'' * ''[[Candy Land]]'' * ''[[Cranium (board game)|Cranium]]'' * ''[[Cluedo|Clue (Cluedo)]]'' * ''[[Diplomacy (game)|Diplomacy]]'' * ''[[Don't Break the Ice|Don't Break The Ice]]'' * ''[[Duel Masters Trading Card Game]]'' * ''[[Dungeons & Dragons]]'' (role-playing game) * ''[[The Game of Life]]'' * ''[[The Grape Escape]]'' * ''[[Guess Who?]]'' * ''[[Hungry Hungry Hippos]]'' (arcade adaptation) * ''[[Magic: The Gathering]]'' * ''Mirror-Mirror'' (winner of [[ITV (TV channel)|ITV]]'s "Design a Board Game Competition") * ''[[Monopoly (game)|Monopoly]]'' (best selling board game ever according to the [[Guinness World Records]]) *''[[Mouse Trap (board game)|Mouse Trap]]'' * ''[[Operation (game)|Operation]]'' * ''[[Ouija]]'' * ''[[Pictionary]]'' (1994–2001, sold to [[Mattel]]) * ''[[Risk (game)|Risk]]'' * ''[[Scrabble]]'' (US/Canada, all international rights owned by [[Mattel]]) * ''[[Trivial Pursuit]]'' * ''Trivial Pursuit Infinite'' (inspired by Wordle) <ref>{{Cite web |last=McWhertor |first=Michael |date=2024-01-04 |title=Trivial Pursuit has a new Wordle-inspired (and AI-powered) version |url=https://www.polygon.com/24024205/trivial-pursuit-infinite-daily-challenge-game-hasbro |access-date=2024-01-04 |website=Polygon |language=en-us |archive-date=January 4, 2024 |archive-url=https://web.archive.org/web/20240104171705/https://www.polygon.com/24024205/trivial-pursuit-infinite-daily-challenge-game-hasbro |url-status=live }}</ref> * ''[[Trouble (board game)|Trouble]]'' {{div col end}} Hasbro also produces many variations of most of their games. For example, in addition to original [[Scrabble]], the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition", "Scrabble Junior", and "Scrabble Onyx Edition". Hasbro also offers [[Game of skill]] such as: * ''[[Bop It]]'' * ''[[Jenga]]'' They also formerly sold: * ''[[Brain Warp]]'' and its sister products which include ''Brain Shift'', ''Brain Bash'', ''Death Star Escape'', ''Hyperslide'' and ''Torx''. * ''[[Bull's-Eye Ball]]'' Hasbro also offers a memory game called ''Simon'' which involves memorising sequences of colors and lights. {{Main|List of Hasbro Interactive video games}} In 1995, Hasbro began a short-lived [[Video game developer|video game development]] and [[video game publisher|publishing]] venture called [[Hasbro Interactive]], but disbanded it in 2001 when it was bought by the now defunct [[Infogrames Entertainment, SA|Infogrames]]. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies, notably with major American companies such as [[Activision]], [[Electronic Arts]], and [[THQ]]. Following the rise of [[smartphone]]s and [[Tablet computer|tablet PCs]] in the 2010s, as well as major video gaming publishers cutting back on releasing games based on licensed IPs for various reasons, such as [[Great Recession|economic slumps]], several of Hasbro's brands were licensed towards mobile game developers such as [[Gameloft]], releasing their games under the label Hasbro Gaming. On February 25, 2005, Hasbro announced that it would be introducing a musical [[toothbrush]] to the market. The ''[[Tooth Tunes]]'', released in early 2007, transmits music from the [[Human mandible|jawbone]] to the ear when the bristles touch the teeth.<ref>{{Cite web |last=Buckleitner |first=Warren |date=1 March 2007 |title=The Tune in Your Head Could Be Your Toothbrush |url=https://www.nytimes.com/2007/03/01/technology/01tooth.html |access-date=24 January 2024 |website=The New York Times |archive-date=March 7, 2019 |archive-url=https://web.archive.org/web/20190307000617/https://www.nytimes.com/2007/03/01/technology/01tooth.html |url-status=live }}</ref> In November 2023, Hasbro signed a licensing deal with Ageless Innovation to design toys and games for people over 65. Hasbro will produce "Generations" versions of known games such as ''Scrabble'', ''Life'', and ''Trivial Pursuit''.<ref>{{Cite web |date=2023-11-20 |title=Not just kid play: Toy companies aim more products at older adults |url=https://apnews.com/article/toys-older-adults-grandparents-pandemic-holiday-948d91cfbcffb79e770dcc388a67834d |access-date=2023-11-21 |website=AP News |language=en |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121155903/https://apnews.com/article/toys-older-adults-grandparents-pandemic-holiday-948d91cfbcffb79e770dcc388a67834d |url-status=live }}</ref> The new versions will include larger fonts and game pieces as well as content that is relevant to different generations.<ref>{{Cite web |date=20 November 2023 |title=Not just kid play: Toy companies aim more products at older adults |url=https://ca.finance.yahoo.com/news/not-just-kid-play-toy-110105017.html |access-date=21 November 2023 |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121160318/https://ca.finance.yahoo.com/news/not-just-kid-play-toy-110105017.html |url-status=dead }}</ref> In January 2024, Hasbro launched a new line of ''Star Wars'' figures to join The Black Series and The Vintage Collection for the 25th anniversary of ''[[The Phantom Menace]]''.<ref>{{Cite web |last=Hartsock |first=Bug |date=2024-01-24 |title=New Star Wars Figures Blast Into a Galaxy Right, Right Here |url=https://thepopinsider.com/star-wars-vintage-and-black-series-jan-24-news/ |access-date=2024-01-24 |website=The Pop Insider |language=en-US}}</ref><ref>{{Cite web |last=Schedeen |first=Jesse |date=2024-01-23 |title=Star Wars Rebels: Hasbro Reveals New Sabine Wren and Chopper Figures |url=https://www.ign.com/articles/star-wars-rebels-hasbro-reveals-new-sabine-wren-and-chopper-figures |access-date=2024-01-24 |website=IGN |language=en |archive-date=January 24, 2024 |archive-url=https://web.archive.org/web/20240124144228/https://www.ign.com/articles/star-wars-rebels-hasbro-reveals-new-sabine-wren-and-chopper-figures |url-status=live }}</ref> The line includes a Destroyer Droid that can roll.<ref>{{Cite web |date=2024-01-23 |title=Hasbro's New Star Wars Toy Reveals Include One Very Rollable Droid |url=https://www.yahoo.com/tech/hasbros-star-wars-toy-reveals-211500657.html |access-date=2024-01-24 |website=Yahoo Tech |language=en-US |archive-date=January 24, 2024 |archive-url=https://web.archive.org/web/20240124143752/https://www.yahoo.com/tech/hasbros-star-wars-toy-reveals-211500657.html |url-status=live }}</ref> In the same month, Hasbro announced a pre-order for a new crowdfunding project; the creation of Omega Prime, a [[Transformers|Transformer]] that is a combination of the [[Transformers: Robots in Disguise (2000 TV series)|Robots in Disguise 2001]] iterations of [[Optimus Prime]] and [[Ultra Magnus]].<ref>{{Cite web |date=2024-01-30 |title=Optimus Prime Gets an Ultra Update in New Transformers HasLab Project |url=https://gizmodo.com/transformers-haslab-hasbro-optimus-prime-ultra-magnus-1851209186 |access-date=2024-01-31 |website=Gizmodo |language=en}}</ref><ref>{{Cite web |title=HasLab Reveals Omega Prime Transformer Crowdfunding Project |url=https://www.gamespot.com/articles/haslab-reveals-omega-prime-transformer-crowdfunding-project/1100-6520681/ |access-date=2024-01-31 |website=GameSpot |language=en-US}}</ref> In February 2024, Hasbro announced a new game, ''Life in Reterra,'' a [[Eurogame|Eurogame-style]] board game created by [[Eric M. Lang]] and Ken Gruhl.<ref>{{Cite web |title=Hasbro is Making a Eurogame |url=https://comicbook.com/gaming/news/hasbro-life-in-reterra-tabletop-game-target/ |access-date=2024-02-27 |website=Gaming |language=en |archive-date=February 27, 2024 |archive-url=https://web.archive.org/web/20240227164454/https://comicbook.com/gaming/news/hasbro-life-in-reterra-tabletop-game-target/ |url-status=live }}</ref>
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