Editing Donnie Darko (section)

=== Promotion ===
The official ''Donnie Darko'' website, donniedarko.com (which can still be found archived [https://web.archive.org/web/20170416075239/http://archive.hi-res.net/donniedarko/ here]), was an interactive experience and marketing tool for the film. The website was riddled with puzzles and secrets and contained never-before-seen information about the universe of the film, including information about the fate of many of the characters after the film ends.<ref>Hi-Res!, Schmitt, F. & Jugovic, A. (2003). Donniedarko.com. Retrieved from http://archive.hi-res.net/donniedarko/ {{Webarchive|url=https://web.archive.org/web/20170416075239/http://archive.hi-res.net/donniedarko/ |date=April 16, 2017 }}</ref> James Beck has commented on the website's validity as a narrative in and of itself due to the website's introduction of new content while reinforcing themes from the movie like fluidity of time, exemplified by the website's lack of concern for the chronology of the movie.<ref name="Beck">{{cite journal |last1=Beck |first1=James C. |title=The Concept of Narrative: An Analysis of Requiem for a Dream(.com) and Donnie Darko(.com) |journal=Convergence |date=September 2004 |volume=10 |issue=3 |pages=55–82 |doi=10.1177/135485650401000305 |s2cid=145386611  | issn = 1354-8565}}</ref> Beck further argues that the Donnie Darko website differs from most other promotional websites in that it treats the user not as an outside viewer, but rather as someone within the universe of the film, creating an experience rather than an advertisement.<ref name="Beck" />