Editing Burger King (section)

==Products==
{{Main|Burger King products|List of Burger King products}}
[[File:Whopper.jpg|thumb |The [[Whopper]] sandwich, Burger King's signature product|alt=A Whopper sandwich]]
When the predecessor of Burger King first opened in Jacksonville in 1953, its menu consisted predominantly of basic hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida, franchisees and renamed to its current moniker in 1954, BK began expanding the breadth of its menu by adding the Whopper sandwich in 1957. This quarter-pound ({{convert|4|oz|g|abbr=on}}) hamburger was created by Burger King's new owners [[James McLamore]] and [[David Edgerton]] as a way to differentiate BK from other burger outlets at the time.<ref name="NRN-McLamore">{{cite news|url=http://findarticles.com/p/articles/mi_m3190/is_n32_v30/ai_18609870/ |archive-url=https://web.archive.org/web/20111116155552/http://findarticles.com/p/articles/mi_m3190/is_n32_v30/ai_18609870/ |url-status=dead |archive-date=November 16, 2011 |title=BK co-founder McLamore dead at 70 |last=Carlino |first=Bill |date=August 19, 1996 |work=Nation's Restaurant News |access-date=January 25, 2010 }}</ref> Since its inception, the Whopper has become synonymous with Burger King and has become the focus of much of its advertising.<ref name="wsj-whopper">{{cite news|url=https://www.wsj.com/article/SB120244090812952965-email.html |title=Hey, No Whopper on the Menu?! |last=Vranica |first=Suzanne |date=February 8, 2008 |work=The Wall Street Journal |pages=B3 |location=New York city |access-date=October 23, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090417022111/http://online.wsj.com/article/SB120244090812952965-email.html |archive-date=April 17, 2009 }}</ref> The company even named its new kiosk-style restaurants [[BK Whopper Bar|Whopper Bars]].<ref name="ap-whopper">{{cite news|url=https://usatoday30.usatoday.com/money/industries/food/2009-03-09-whopper-bar_N.htm|title=Burger King to open first Whopper Bar|date=March 9, 2009|work=USA Today|publisher=Associated Press|access-date=October 21, 2009|archive-date=October 26, 2012|archive-url=https://web.archive.org/web/20121026144907/http://usatoday30.usatoday.com/money/industries/food/2009-03-09-whopper-bar_N.htm|url-status=live}}</ref>

The menu component of Donald Smith's Operation Phoenix was initiated in 1978 and led to the addition of the Burger King Specialty Sandwich line in 1979. The new product line significantly expanded the breadth of the BK menu with many non-hamburger sandwiches, including new chicken and fish offerings. The new Specialty Sandwich line was one of the first attempts to target a specific demographic, in this case, adults 18–34, who would be willing to spend more on a higher quality product.<ref name="Jakle"/>{{rp|119}} One of Smith's other significant contributions to the menu was the addition of a breakfast product line, which until this time was not a market Burger King had entered.<ref name="Gale"/> Besides the addition of the [[Croissan'Wich]] in 1983, the breakfast menu remained almost identical to the McDonald's offerings until a menu revamp in 1985.<ref name="Gale" /> This expansion introduced BK's "AM Express" product line, which added new products such as [[French toast]] sticks and [[Muffin|mini-muffins]].<ref name="nrn-fts">{{cite news|url=http://findarticles.com/p/articles/mi_m3190/is_v20/ai_4468112/ |archive-url=https://web.archive.org/web/20111116155403/http://findarticles.com/p/articles/mi_m3190/is_v20/ai_4468112/ |url-status=dead |archive-date=November 16, 2011 |title=BK expands breakfast line, marketing command |work=Nation's Restaurant News |date=September 1, 1986 |publisher=BNet.com |access-date=February 15, 2010 }}</ref>

As the company expanded both inside and outside the US, it introduced [[Globalization|localized versions]] of its products that conform to regional tastes and cultural or religious beliefs. International variations add ingredients such as [[teriyaki]] or [[beetroot]] and [[fried egg]] to the Whopper;<ref>{{cite web|url=http://www.worldsgreatesthamburgers.com/index/content/id/8 |title=the History of Burgers |publisher=worldsgreatesthamburgers.com |access-date=March 28, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080215124912/http://www.worldsgreatesthamburgers.com/index/content/id/8 |archive-date=February 15, 2008 }}</ref> beer in Germany, Italy, and Spain; and [[halal]] or [[kosher foods|kosher]] products in the Middle East and Israel.<ref name="halal">{{cite web|url=http://www.halaljournal.com/artman/publish_php/article_894.php |title=Prima-Agri to Produce Halal Beef for Regional Fast Food Chains |work=The Halal Journal |date=October 10, 2006 |access-date=October 1, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071013163818/http://halaljournal.com/artman/publish_php/article_894.php |archive-date=October 13, 2007}}</ref><ref>{{cite press release|url=http://www.zawya.com/story.cfm/sidZAWYA20040802080316 |title=Burger King UAE launches the king of all burgers across the UAE |publisher=Olayan |date=May 5, 2004 |access-date=October 1, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071012055425/http://www.zawya.com/story.cfm/sidZAWYA20040802080316 |archive-date=October 12, 2007 }}</ref><ref name="kosher">{{cite web|url=http://www.allbusiness.com/wholesale-trade/merchant-wholesalers-nondurable/621140-1.html |title=The Kosher Whopper Boosts Burger Sales in Israel. |publisher=AllBusiness.com |date=July 1, 2000 |access-date=October 1, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071106080120/http://www.allbusiness.com/wholesale-trade/merchant-wholesalers-nondurable/621140-1.html |archive-date=November 6, 2007 }}</ref> To generate additional sales, BK will occasionally introduce limited time offers (LTOs) that are versions of its core products, or new products intended for either long or short term sales. Items such as the Texas Double Whopper and various sandwiches made with [[mushrooms]] and [[Swiss cheese (North America)|Swiss cheese]] have been rotated in and out of its menu for several years,<ref>{{cite press release|url=http://investor.bk.com/phoenix.zhtml?c=87140&p=irol-newsArticle&ID=948728&highlight= |title=Burger King Restaurants Spice Things Up with Introduction of the Texas Double Whopper Sandwich, Extreme Spicy TenderCrisp Chicken Sandwich, Shake 'Em Up Spicy Fries |publisher=Burger King Corporation |date=September 2004 |access-date=January 5, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110818152343/http://investor.bk.com/phoenix.zhtml?c=87140&p=irol-newsArticle&ID=948728&highlight= |archive-date=August 18, 2011 }}</ref><ref name="Time-manthem">{{cite news |title=The Menaissance |url=http://www.time.com/time/magazine/article/0,9171,1202949,00.html |archive-url=https://web.archive.org/web/20080306212249/http://www.time.com/time/magazine/article/0,9171,1202949,00.html |archive-date=March 6, 2008 |access-date=January 5, 2011 |magazine=Time |url-status=dead |date=June 11, 2006}}</ref> while products such as its 1993 [[Meatloaf]] [[Original Chicken Sandwich|Specialty Sandwich]] offering and accompanying limited [[table service]], along with special dinner platters, failed to generate interest and were discontinued.<ref name="nyt1">{{cite news |url=https://select.nytimes.com/gst/abstract.html?res=F50F14F83E550C7B8EDDA10894DF494D81 |archive-url=https://web.archive.org/web/20071030031723/http://select.nytimes.com/gst/abstract.html?res=F50F14F83E550C7B8EDDA10894DF494D81 |archive-date=October 30, 2007 |title=As Business Gets Lean, a Big King Dares Big Mac |first=Glenn |last=Collins |work=The New York Times |date=August 28, 1997 |access-date=August 21, 2007 }}</ref><ref>{{cite news |first=Gerald |last=Etter |date=September 23, 1992 |title=Burger King Delivers |work=[[The Philadelphia Inquirer]] |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=PI&s_site=philly&p_multi=PI&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB2A3E145CB415C&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM. |access-date=August 21, 2007 |archive-date=October 24, 2012 |archive-url=https://web.archive.org/web/20121024073112/http://nl.newsbank.com/nl-search/we/Archives?p_product=PI&s_site=philly&p_multi=PI&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB2A3E145CB415C&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM. |url-status=live }}</ref>

[[File:BurgerKingFood.jpg|thumb|left|A meal including small [[French fries]], a Whopper Jr., a drink, and packets of [[Heinz]] [[ketchup]]|alt=A Burger King value meal]]
In order to appeal to as many demographic groups as possible and better compete with its competitor, [[Wendy's]], Burger King added a multi-tiered [[value menu]] in 1993 with items priced at 99¢, US$1.99 and $2.99.<ref name="Gale" /> The additions, part of then CEO James Adamson's back-to-basics program called Operation Phoenix, were an attempt to add not only a value menu, but also a line of [[value meal]]s.<ref name=nrn-vm>{{cite news|title=Burger King plans value-menu rollout |url=http://findarticles.com/p/articles/mi_m3190/is_n36_v27/ai_14399475/ |archive-url=https://web.archive.org/web/20111116163116/http://findarticles.com/p/articles/mi_m3190/is_n36_v27/ai_14399475/ |url-status=dead |archive-date=November 16, 2011 |work=Nation's Restaurant News |publisher=BNet.com |agency=Gale Group |access-date=February 27, 2011 |date=September 13, 1993 }}</ref> The tiered menu was replaced with a more standard value menu in 1998 while the value meals were separated into their own menu segment.<ref>{{cite press release |url=http://www.prnewswire.com/news-releases/burger-king-debuts-new-99-cent-great-tastes-menu-77117467.html |title=Burger King Debuts New 99¢ 'Great Tastes' Menu |publisher=Burger King Corporation |date=March 17, 1998 |access-date=October 9, 2007 |archive-date=September 15, 2011 |archive-url=https://web.archive.org/web/20110915025817/http://www.prnewswire.com/news-releases/burger-king-debuts-new-99-cent-great-tastes-menu-77117467.html |url-status=live }}</ref> This value menu featured seven products: Whopper Jr., five-piece Chicken Tenders, a bacon cheeseburger, medium-sized French fries, medium soft drink, medium onion rings, and a small milkshake. In 2002 and 2006, BK revamped its value menu, adding and removing several different products such as [[chili con carne|chili]] and its [[Rodeo Cheeseburger]].<ref>{{cite news |url=https://www.bizjournals.com/southflorida/stories/2002/09/09/daily63.html |title=Burger King promotes new menu |work=[[South Florida Business Journal]] |date=September 12, 2002 |access-date=October 9, 2007 |archive-date=February 21, 2008 |archive-url=https://web.archive.org/web/20080221195805/http://www.bizjournals.com/southflorida/stories/2002/09/09/daily63.html |url-status=live }}</ref> Many of these items have since been discontinued, modified or relegated to a regional menu option.<ref name="BK-US nutrition">{{cite press release|title=Burger King nutrition facts – United States |url=http://www.bk.com/cms/en/us/cms_out/digital_assets/files/pages/NutritionInformation.pdf |publisher=Burger King Corporation |date=November 2010 |access-date=December 29, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101226220824/http://www.bk.com/cms/en/us/cms_out/digital_assets/files/pages/NutritionInformation.pdf |archive-date=December 26, 2010 }}</ref> To better appeal to a more adult palate and demographic, BK introduced several new products to its menu in 2003, including several new or revamped chicken products, a new salad line and its BK Joe brand of coffee. Some of the new products, including their [[Enormous Omelet Sandwich]] line and the [[BK Stacker]] line, brought negative attention due to the large portion size, and amounts of unhealthy fats and trans-fats.<ref name="komo">{{cite web |url=http://www.komonews.com/news/archive/4191016.html |archive-url=https://web.archive.org/web/20080206123616/http://www.komoradio.com/news/archive/4191016.html |archive-date=February 6, 2008 |title=Burger King Launches Line Of Jumbo High-Rise Burgers |first=Herb |last=Weisbaum |publisher=KOMO Radio ([[Seattle, WA]]) |date=July 6, 2006 |access-date=October 24, 2007}}</ref><ref name="usat">{{cite news |url=https://usatoday30.usatoday.com/money/industries/food/2005-03-27-burger-king_x.htm |title=Burger King to offer whopper of a breakfast sandwich |first=Bruce |last=Horovitz |work=USA Today |date=May 3, 2005 |access-date=October 24, 2007 |archive-date=October 13, 2012 |archive-url=https://web.archive.org/web/20121013221833/http://usatoday30.usatoday.com/money/industries/food/2005-03-27-burger-king_x.htm |url-status=live }}</ref><ref name="sr">{{cite web|url=http://www.spokesmanreview.com/blogs/healthbeat/archive.asp?postID=761 |title=Word of the day: Meat'Normous |work=The Spokesman Review ([[Spokane, WA]]) |first=Heather |last=Lalley |date=September 6, 2005 |access-date=October 1, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20070929091403/http://www.spokesmanreview.com/blogs/healthbeat/archive.asp?postID=761 |archive-date=September 29, 2007 }}</ref> Many of these products featured higher quality ingredients like whole chicken breast, Angus beef, and natural cheeses such as [[Cheddar cheese|cheddar]] and [[Pepperjack|pepper jack]].<ref>{{cite news|url=http://findarticles.com/p/articles/mi_m3190/is_35_38/ai_n6189447/ |archive-url=https://archive.today/20120709184702/http://findarticles.com/p/articles/mi_m3190/is_35_38/ai_n6189447/ |url-status=dead |archive-date=July 9, 2012 |title=Chains beef up with Black Angus |agency=The Gale Group |work=Nation's Restaurant News |date=August 4, 2004 |access-date=July 16, 2007 }}</ref> Again, not all these products, such as the [[BK Baguette line]], have met sales expectations.<ref name="Horovitz-Blum"/>

With the purchase of the company in 2010, 3G began a program to restructure its menu designed to move away from the male-oriented menu that had dominated under the previous ownership. The first major item to be introduced was a reformulation of its [[BK Chicken Tenders]] product in March 2011.<ref name="NRN Revamped tenders">{{cite web |last=Thorn |first=Bret |title=Burger King revamps chicken tenders |url=http://nrn.com/article/burger-king-revamps-chicken-tenders |archive-url=https://web.archive.org/web/20110402112817/http://nrn.com/article/burger-king-revamps-chicken-tenders |archive-date=April 2, 2011 |work=Nation's Restaurant News|access-date=April 5, 2012 |date=March 11, 2011}}</ref> Over the next few months, approximately 20 new products were developed while others were reformulated, including its Chef's Choice Burger.<ref name="UDH Chef's Choice">{{cite web |last=Hoffman |first=Ken |title=BK's Chef's Choice Burger is a different breed |url=http://www.heraldextra.com/entertainment/dining/bk-s-chef-s-choice-burger-is-a-different-breed/article_17f455cf-2d3c-5f4f-a216-543d26fd954f.html |work=Utah Daily Herald |access-date=April 5, 2012 |date=November 24, 2011 |archive-date=April 5, 2012 |archive-url=https://web.archive.org/web/20120405072017/http://www.heraldextra.com/entertainment/dining/bk-s-chef-s-choice-burger-is-a-different-breed/article_17f455cf-2d3c-5f4f-a216-543d26fd954f.html |url-status=live }}</ref> Eventually pruned down to 10 items, Burger King began deploying the items in the United States throughout 2011–2012 with the official roll out beginning April 2012. The changes included new soft serve products, [[smoothies]], [[frappé coffee|frappés]] and [[chicken strips]]. The Whopper was the most prominently reformulated product in this round of introductions with a new type of cheese and packaging.<ref name="USAT Reinvention" />

At the end of 2015, Burger King's parent company, Restaurant Brands International, announced that none of its subsidiaries would use chicken that had been fed antibiotics that are "critically important" to human health; that announcement referred only to a small class of antibiotics for which there is only one drug that kill a kind of bacteria and the announcement was described as a "small step" by advocates for stopping all [[antibiotic use in livestock]].<ref>{{cite news|last1=Mohan|first1=Geoffrey|title=Is Burger King's antibiotic policy less than meets the eye?|url=https://www.latimes.com/business/la-fi-burgerking-antibiotics-20161230-story.html|work=Los Angeles Times|date=December 30, 2016|access-date=April 16, 2020|archive-date=February 8, 2020|archive-url=https://web.archive.org/web/20200208184613/https://www.latimes.com/business/la-fi-burgerking-antibiotics-20161230-story.html|url-status=live}}</ref>

In 2019, Burger King released an "Impossible Whopper" burger, a vegetarian burger using a plant-based patty from [[Impossible Foods]].<ref>{{Cite web|url=https://www.cnn.com/2019/04/29/business/burger-king-impossible-rollout/index.html|title=Burger King plans to roll out Impossible Whopper across the United States|first=Danielle|last=Wiener-Bronner|date=April 29, 2019|website=CNN Digital|access-date=April 29, 2019|archive-date=April 29, 2019|archive-url=https://web.archive.org/web/20190429171609/https://www.cnn.com/2019/04/29/business/burger-king-impossible-rollout/index.html|url-status=live}}</ref>

In February 2020, Burger King announced that it would remove artificial preservatives, colors, and flavors from the Whopper by the end of 2020.<ref>{{cite web |last1=Lucas |first1=Amelia |title=Burger King is cutting artificial preservatives and it created a gross new ad to show it off |url=https://www.cnbc.com/2020/02/19/burger-king-is-removing-artificial-additives-from-the-whopper.html |website=CNBC |access-date=February 19, 2020 |language=en |date=February 19, 2020 |archive-date=November 4, 2020 |archive-url=https://web.archive.org/web/20201104082147/https://www.cnbc.com/2020/02/19/burger-king-is-removing-artificial-additives-from-the-whopper.html |url-status=live }}</ref> In July 2020, BK announced it would begin selling a Whopper patty made from cows on a low methane diet.<ref>{{Cite news|last=Lucas|first=Ameilia|date=July 14, 2020|title=Burger King is selling a burger made from cows on low-methane diet|work=CNBC|url=https://www.cnbc.com/2020/07/14/burger-king-is-selling-a-burger-made-from-cows-on-low-methane-diet.html|access-date=July 14, 2020|archive-date=July 14, 2020|archive-url=https://web.archive.org/web/20200714100817/https://www.cnbc.com/2020/07/14/burger-king-is-selling-a-burger-made-from-cows-on-low-methane-diet.html|url-status=live}}</ref>

In late 2021 and early 2022, the company announced it would cut back on value items and altered product configuration because of [[2021–2023 inflation surge|inflationary pressures]] and to speed up drive-thru lanes.<ref>{{Cite news |last=Haddon |first=Heather |date=January 30, 2022 |title=Burger King, Domino's Pull Back on Value Menus as Costs Rise |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/burger-king-dominos-pull-back-on-value-menus-as-costs-rise-11643554803 |access-date=April 11, 2022 |issn=0099-9660}}</ref><ref>{{Cite web |last=Kline |first=Daniel |title=Burger King Makes Two Huge Menu Changes (You Won't Like Them) |url=https://www.thestreet.com/investing/burger-king-owner-makes-unpopular-menu-changes |access-date=April 11, 2022 |website=TheStreet |date=March 2022 |language=en-us}}</ref><ref>{{Cite web |last=Dean |first=Grace |title=Burger King is removing items from its menu and offering fewer discounts |url=https://www.businessinsider.com/burger-king-removing-items-menu-discounts-prices-costs-inflation-restaurant-2022-2 |access-date=April 11, 2022 |website=Business Insider |language=en-US}}</ref><ref>{{Cite web |date=February 25, 2022 |first=Jelisa |last=Castrodale |title=Burger King Locations Are Cutting Their 10-Piece Chicken Nuggets Down to 8 |url=https://www.foodandwine.com/news/burger-king-ten-piece-chicken-nuggets-reduced |archive-url=https://web.archive.org/web/20220225202120/https://www.foodandwine.com/news/burger-king-ten-piece-chicken-nuggets-reduced |url-status=dead |archive-date=February 25, 2022 |access-date=April 11, 2022 |website=Food & Wine |language=en }}</ref><ref>{{Cite web |last=Lucas |first=Amelia |date=December 1, 2021 |title=Burger King will cut menu items to speed up its drive-thru lanes as part of U.S. turnaround |url=https://www.cnbc.com/2021/12/01/burger-king-will-cut-menu-items-to-speed-up-its-drive-thru-lanes.html |access-date=April 11, 2022 |website=CNBC |language=en}}</ref>

After successfully testing vegan products at meat-free temporary restaurants in [[Leicester Square]] and Bristol, Burger King UK announced that in 2023 it would offer a Vegan Royale Bakon King, made with [[Vegetarian bacon|vegan bacon]], [[vegan cheese]] and a vegan burger made by The Vegetarian Butcher.<ref>{{Cite web |last=Smith |first=Steven |date=December 27, 2022 |title=Burger King is bringing back the Bacon King - and this time there's a vegan one |url=https://www.walesonline.co.uk/whats-on/food-drink-news/burger-king-bringing-back-bacon-25843764 |access-date=December 28, 2022 |website=WalesOnline |language=en}}</ref>

===Equipment===
[[File:Burger King Italy 2.jpg|thumb|Food being prepared in a Burger King kitchen in Italy|alt=An Burger King kitchen]]
Like its menu, the equipment the company cooks its hamburgers with has also evolved as the company expanded. The burgers have always been [[broil]]ed mechanically; the original unit, called an Insta-Broiler, was one of two pieces of equipment the founders of Insta-Burger King purchased before opening their new restaurant.<ref name="Smith"/>{{rp|27}}<ref name="NRN-McLamore"/> The Insta-Broiler worked by cooking 12 burger patties in a wire basket, allowing the patties to be cooked from both sides simultaneously.<ref name="Smith"/>{{rp|27}} When McLamore and Edgerton took over the company, besides dropping the "Insta-" prefix, they switched to an improved unit called a "[[Flame Broiler]]". Designed by the two and featuring stationary burners that cooked the meat on a moving chain, the unit broke down less often while maintaining a similar cooking rate.<ref name="NRN-McLamore"/> The company would stay with that format for the next 40 years until Burger King began developing a variable speed broiler that could handle multiple items with different cooking rates and times.<ref name="qsrw-broiler">{{cite web |url=http://www.qsrweb.com/article/99436/Burger-King-menu-to-get-creative |title=Burger King menu to get creative |last=Hoyland |first=Christa |date=April 7, 2009 |work=QSRWeb.com |access-date=June 6, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20110715135747/http://www.qsrweb.com/article/99436/Burger-King-menu-to-get-creative |archive-date=July 15, 2011}}</ref><ref>{{cite press release|work=PRNewswire |date=September 28, 1999 |url=http://www2.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-28-1999/0001031179&EDATE= |title=Burger King Goes to the Heartland of the USA To Test The Next Big Thing – The Great American Burger |publisher=Burger King Corporation |access-date=October 12, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20060219001450/http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=%2Fwww%2Fstory%2F09-28-1999%2F0001031179&EDATE= |archive-date=February 19, 2006}}</ref><ref name=Cebrzynski>{{cite web|last=Cebrzynski |first=Gregg |title=Burger King Plans systemwide overhaul in operations, image |url=http://findarticles.com/p/articles/mi_m3190/is_17_33/ai_54663955/ |archive-url=https://web.archive.org/web/20041115233618/http://www.findarticles.com/p/articles/mi_m3190/is_17_33/ai_54663955 |url-status=dead |archive-date=November 15, 2004 |work=Nation's Restaurant News |publisher=bNet.com |access-date=January 21, 2011 |date=April 26, 1999 }}</ref> These new units began testing in 1999 and eventually evolved into the two models the company deployed system-wide in 2008–2009. Accompanying these new broilers was new food-holding equipment, accompanied with a computer-based product monitoring system for its cooked products.<ref name="wbt">{{cite web |url=http://wireless.sys-con.com/node/41106 |title=A Whopper of a Wireless Solution |last=Reckert |first=John |date=January 2, 2001 |work=Wireless Business and Technologies |access-date=October 13, 2009 |archive-date=July 16, 2011 |archive-url=https://web.archive.org/web/20110716181637/http://wireless.sys-con.com/node/41106 |url-status=live }}</ref> The monitoring system allows for more concise tracking of product quality while giving the company and its franchisees a method to streamline costs by more precisely projecting sales and product usage.<ref name="cnn-fm">{{cite news |url=https://money.cnn.com/2007/10/12/news/companies/pluggedin_boyle_burgerking.fortune/index.htm |title=Burger King reinvents flame broiling |last=Boyle |first=Matthew |date=October 12, 2007 |work=Fortune |publisher=CNN |access-date=October 13, 2009 |archive-date=December 12, 2018 |archive-url=https://web.archive.org/web/20181212015744/https://money.cnn.com/2007/10/12/news/companies/pluggedin_boyle_burgerking.fortune/index.htm |url-status=live }}</ref>