Editing Avril Lavigne (section)

=== Image ===
{{Quote box|width=30em|align=right
|quote=I have to fight to keep my image really ''me''&nbsp;... I rejected some gorgeous publicity shots because they just didn't look like me. I won't wear skanky clothes that show my booty, my belly or my boobs. I have a great body.|| source = — Lavigne on her image early in her career{{r|mtvrealdeal}}}}

When Lavigne first gained publicity, she was known for her [[tomboy]]ish style,{{r|vancouversun}} in particular her necktie-and-tank-top combinations.{{r|nytimesnecktie|wakeupvideo}} She preferred baggy clothes, skater shoes or [[Converse (shoe company)|Converses]],{{r|inked2010}} wristbands, and sometimes shoelaces wrapped around her fingers.{{r|msnbcpauley}} During photo shoots, instead of wearing "glittery get-ups", she preferred wearing "old, crumpled T's".{{r|mtvrealdeal}} In response to her fashion and musical influences, the media called her the "[[Honorific nicknames in popular music|pop punk princess]]"{{r|altman|observer}} and the female answer to [[Blink-182]].<ref>{{cite web |url=http://www.complex.com/girls/2011/01/the-11-hottest-comeback-chicks-of-2011/avril-lavigne |title=The 11 Hottest Comeback Chicks of 2011 |website=[[Complex Networks]] |access-date=January 17, 2014 |url-status=live |archive-url=https://web.archive.org/web/20140630083020/http://www.complex.com/girls/2011/01/the-11-hottest-comeback-chicks-of-2011/avril-lavigne |archive-date=June 30, 2014}} "Lavigne somehow devolved into that sk8r girl who was only relevant to the mid-2000s pop punk period as the female answer to Blink 182"</ref> Press and fans regarded her as the "anti-[[Britney Spears|Britney]]", in part because of her less commercial and "real" image, but also because she was noticeably headstrong. "I'm not made up and I'm not being told what to say and how to act, so they have to call me the anti-Britney, which I'm not."{{r|msnbcpauley}} By November 2002, however, Lavigne stopped wearing ties, claiming she felt she was "wearing a costume".{{r|ewwillman}} Lavigne made a conscious effort to keep her music, and not her image, at the forefront of her career.{{r|manilamoody}}

Lavigne eventually took on a more [[goth subculture|gothic]] style as she began her second album, ''Under My Skin'', trading her skating outfits for black [[Ballet tutu|tutus]]{{r|observer}} and developing an image marked by [[angst]].{{r|mtvundermyskin}} During ''The Best Damn Thing'' years, Lavigne changed directions. She dyed her hair blonde with a pink streak, wore feminine outfits,{{r|imnotobsessed}} including "tight jeans and heels",{{r|inked2010}} and modelled for magazines such as ''[[Harper's Bazaar]]''.{{r|vancouversun}} Lavigne defended her new style: "I don't really regret anything. You know, the ties and the wife-beaters and all&nbsp;... It had its time and place. And now I'm all grown up, and I've moved on".{{r|imnotobsessed}}

Lavigne has been the subject of [[Avril Lavigne replacement conspiracy theory|a conspiracy theory]] that posits that she committed suicide in 2003 and was replaced by a body double who had previously been recruited to distract paparazzi. This originated as a joke on a Brazilian blog, but it has since been embraced by some conspiracy theorists in earnest.<ref>{{cite news |url=https://www.bbc.co.uk/news/blogs-trending-39921209 |title=The Avril Lavigne conspiracy theory returns |last=Estatie |first=Lamia |date=May 15, 2017 |work=[[BBC News]] |access-date=September 20, 2018 |archive-url=https://web.archive.org/web/20180825092224/https://www.bbc.co.uk/news/blogs-trending-39921209 |archive-date=August 25, 2018 |url-status=live }}</ref> In an interview with Australia's [[KIIS 106.5]] in November 2018, Lavigne responded to the rumour, stating: "Yeah, some people think that I'm not the real me, which is so weird! Like, why would they even think that?"<ref>{{cite news |first=Cydney |last=Contreras |url=https://www.eonline.com/ap/news/982961/avril-lavigne-finally-responds-to-viral-conspiracy-theory-that-she-died-years-ago |title=Avril Lavigne Finally Responds to Viral Conspiracy Theory That She Died Years Ago |work=E Online |access-date=November 30, 2018 |location=USA |date=November 1, 2018 |archive-url=https://web.archive.org/web/20181130114716/https://www.eonline.com/ap/news/982961/avril-lavigne-finally-responds-to-viral-conspiracy-theory-that-she-died-years-ago |archive-date=November 30, 2018 |url-status=live }}</ref>