Editing Atlantic Records (section)

===Rock era===
Some acts on the Atlantic roster in this period were British (including Led Zeppelin, Genesis, Yes, Bad Company and Phil Collins) and this was largely due to Ertegun. According to Greenberg, Ertegun had long seen the UK as a source of untapped talent. At his urging, Greenberg visited the UK six or seven times every year in search of acts to sign to the label.<ref>Wade & Picardie 1990, p. 244.</ref>

For much of its early history, Jerry Wexler had been manager of the label,<ref name="bitememf.com">{{cite web|author=Nikki |url=http://www.bitememf.com/2010/08/interview-with-jerry-greenberg.html |title=Interview with Jerry Greenberg |website=Bitememf.com |date=August 9, 2010 |access-date=January 10, 2016}}</ref> while Ertegun had concentrated on A&R and had less interest in the business side. That changed after the sale to Warner. Although Ertegun had been forced into accepting the sale, he turned the situation to his advantage. He gained executive control of the label and influenced the Warner group. By contrast, Wexler was disenchanted by Atlantic's move into rock; he left in 1975. Wexler's protégé [[Jerry L. Greenberg]] replaced him and played a role in Atlantic's success during the 1970s.

In seven years, Greenberg went from personal assistant to president of the label. Wexler had hired Greenberg and acted as his mentor, teaching him the daily operations of the record business. He learned how to treat musicians from Ertegun.<ref name="bitememf.com" />