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=== Art market === In 1970, screens and film matrixes that had been used to produce original Warhol works in the 1960s were taken to Europe for the production of Warhol screenprints under the name "Sunday B Morning". Warhol signed and numbered one edition of 250 before subsequent unauthorized unsigned versions were produced.<ref name="Fp">{{cite web |author=Hintz, Paddy |date=December 8, 2007 |title=Factory practices: [1 First With The News Edition] |url=https://www.proquest.com/docview/353917799 |url-access=subscription |access-date=September 24, 2023 |work=[[The Courier-Mail]] |page=T03 |id={{ProQuest|353917799}}}}</ref> The unauthorized works were the result of a falling out between Warhol and some of his New York City studio employees who went to [[Brussels]] where they produced work stamped with "Sunday B Morning" and "Add Your Own Signature Here".<ref>{{cite web |author=Warren, Matt |date=April 17, 2001 |title=Factory prints: [S2 AND INTERACTIVE SUPPLEMENT Edition] |url=https://www.proquest.com/docview/326950189 |url-access=subscription |access-date=September 24, 2023 |work=[[The Scotsman]] |page=8 |id={{ProQuest|326950189}}}}</ref> Since the works began as a collaboration, Warhol facilitated exact duplication by providing the photo negatives and precise color codes.<ref>{{cite web |author=Davis, Holly |date=May 30, 2019 |title=RMFA to exhibit "A Tribute to Sunday B. Morning and Andy Warhol" |url=https://www.proquest.com/docview/2231708051 |url-access=subscription |access-date=September 24, 2023 |work=TCA Regional News |id={{ProQuest|2231708051}}}}</ref> Some of the unauthorized productions bore the markings "This is not by me, Andy Warhol".<ref name="Fp" /> The most famous unauthorized reproductions are 1967 [[Marilyn Monroe portfolio]] screenprints. These "Sunday B Morning" Marilyn Monroe prints were among those still under production as of 2013.<ref>{{cite web |author=Shaw, Kurt |date=August 18, 2013 |title=Venus in dispute: Is it a Warhol? |url=https://www.proquest.com/docview/1425866395 |url-access=subscription |access-date=September 24, 2023 |work=[[Pittsburgh Tribune-Review]] |page=8 |id={{ProQuest|1425866395}}}}</ref> Art galleries and dealers also market Sunday B Morning reprint versions of several other screenprint works including ''Flowers'', ''[[Campbell's Soup I]]'', ''[[Campbell's Soup Cans II]]'',''[[Gold Marilyn Monroe]]'' Mao and Dollare bill prints.<ref>{{cite web |date=May 18, 2015 |title=What Is Sunday B. Morning And What Is The Connection To Andy Warhol Art |url=https://ginaartonline.com/what-is-sunday-b-morning-and-what-is-the-connection-to-andy-warhol-art/ |access-date=September 24, 2023 |publisher=Gginaartonline}}</ref> Although the original Sunday B Morning versions had black stamps on the back, by the 1980s, they switched to blue.<ref>{{cite web |date=March 30, 2018 |title=Andy Warhol vs. Sunday B Morning |url=https://thearthoundgallery.com/blogs/news/andy-warhol-vs-sunday-b-morning |access-date=September 24, 2023 |publisher=Gginaartonline}}</ref> In 1970, Warhol's painting ''Campbell's Soup Can With Peeling Label'' (1962) sold for $60,000 at an auction by [[Parke-Bernet Galleries]].<ref name=":9">{{Cite news |date=May 16, 1970 |title=Warhol's Soup Can Sells for $60,000 |url=https://www.nytimes.com/1970/05/16/archives/warhols-soup-can-sells-for-60000.html |access-date=July 8, 2024 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> At the time it was the high price ever paid at a public auction for a work by a living American artist.<ref name=":9" /> In the 1970s, the price of a commissioned portrait by Warhol was $25,000, two for $40,000.<ref name=":5" /><ref name=":4" /> The value of Andy Warhol's work has been on an endless upward trajectory since his death in 1987. In 2014, his works accumulated $569 million at auction, which accounted for more than a sixth of the global art market.<ref>{{Cite web|title=Andy Warhol's Ever-Growing Art Market|url=https://fineartmultiple.com/blog/andy-warhol-art-market-growth/|access-date=September 6, 2021|website=fineartmultiple.com}}</ref> However, there have been some dips. According to art dealer [[Dominique Lévy]]: "The Warhol trade moves something like a seesaw being pulled uphill: it rises and falls, but each new high and low is above the last one."<ref name="Artnet News-2019">{{Cite web|date=April 24, 2019|title=Is Warhol Still Art's 'One-Man Dow Jones'? Dealer Dominique Lévy Breaks Down Five Myths About the Artist's Market|url=https://news.artnet.com/market/dominique-levy-warhol-women-1524946|access-date=September 5, 2021|website=Artnet News|language=en-US}}</ref> She attributes this to the consistent influx of new collectors intrigued by Warhol. "At different moments, you've had different groups of collectors entering the Warhol market, and that resulted in peaks in demand, then satisfaction and a slow down," before the process repeats another demographic or the next generation.<ref name="Artnet News-2019" /> In 1998, ''Orange Marilyn'' (1964), a depiction of Marilyn Monroe, sold for $17.3 million, which at the time set a new record as the highest price paid for a Warhol artwork.<ref>{{Cite web|last=Kamholz|first=Roger|date=November 5, 2013|title=Andy Warhol and 'Orange Marilyn'|url=https://www.sothebys.com/en/articles/andy-warhol-and-orange-marilyn|website=Sotheby's}}</ref> In 2007, one of Warhol's 1963 paintings of Elizabeth Taylor, ''Liz (Colored Liz)'', which was owned by actor [[Hugh Grant]], sold for $23.7 million at [[Christie's]].<ref>{{Cite news|last=Vogel|first=Carol|date=July 20, 2007|title=Hugh Grant Parts With 'Liz' (a Warhol)|language=en-US|work=The New York Times|url=https://www.nytimes.com/2007/07/20/arts/design/20voge.html |archive-url=https://web.archive.org/web/20070823000358/http://www.nytimes.com/2007/07/20/arts/design/20voge.html |archive-date=August 23, 2007 |url-access=subscription |url-status=live|access-date=September 7, 2021|issn=0362-4331}}</ref><ref>{{Cite web|title=Warhol's 'Liz' painting nets $23.7 million|url=https://www.today.com/popculture/warhol-s-liz-painting-nets-23-7-million-wbna21779502|access-date=September 7, 2021|website=today.com|date=November 14, 2007 |language=en}}</ref> In 2007, [[Stefan Edlis]] and Gael Neeson sold Warhol's ''Turquoise Marilyn'' (1964) to financier [[Steven A. Cohen]] for $80 million.<ref>{{Cite web|last=Villa|first=Angelica|date=March 31, 2021|title=Stefan Edlis, Chicago's Impresario Collector of Mischievous Art: 'You Will Never See a B-Grade Piece by an A-Grade Artist'|url=https://www.artnews.com/feature/who-is-stefan-edlis-collector-1234588227/|access-date=September 6, 2021|website=ARTnews|language=en-US}}</ref> In May 2007, ''[[Green Car Crash]]'' (1963) sold for $71.1 million and ''Lemon Marilyn'' (1962) sold for $28 million at Christie's post-war and contemporary art auction.<ref>{{Cite web|date=May 12, 2007|title=Warhol's "Car Crash" rakes in green|url=http://artobserved.com/2007/05/springtime-auctions/|access-date=September 6, 2021|website=Art Observed|language=en-US}}</ref> In 2007, ''Large Campbell's Soup Can'' (1964) was sold at a [[Sotheby's]] auction to a South American collector for 7.4 million.<ref>"[https://news.artnet.com/market/sothebys-100-million-contemporary-art-evening-sale-422258 Early Lucian Freud Painting Leads Sotheby's $100 Million Contemporary Art Evening Sale] {{Webarchive|url=https://web.archive.org/web/20170703145710/https://news.artnet.com/market/sothebys-100-million-contemporary-art-evening-sale-422258|date=July 3, 2017}}" by Colin Gleadell, ''[[Artnet]]'', February 10, 2016</ref> In November 2009, ''200 One Dollar Bills'' (1962) at Sotheby's for $43.8 million.<ref>{{Cite web|last=Kamholz|first=Roger|date=November 3, 2013|title=Andy Warhol and '200 One Dollar Bills'|url=https://www.sothebys.com/en/articles/andy-warhol-and-200-one-dollar-bills|website=Sotheby's}}</ref> In 2008, ''[[Eight Elvises]]'' (1963) was sold by [[Annibale Berlingieri]] for $100 million to a private buyer.<ref>{{Cite news|date=November 28, 2009|title=The Pop master's highs and lows|newspaper=The Economist|url=https://www.economist.com/special-report/2009/11/28/the-pop-masters-highs-and-lows|access-date=September 6, 2021|issn=0013-0613}}</ref> The work depicts Elvis Presley in a [[gunslinger]] pose. It was first exhibited in 1963 at the Ferus Gallery in Los Angeles. Warhol made 22 versions of the ''Elvis'' portraits, eleven of which are held in museums.<ref name="Christie's" /> In May 2012, ''Double Elvis (Ferus Type)'' sold at auction at Sotheby's for $37 million.<ref>{{cite web|agency=Associated Press|date=May 10, 2012|title=Andy Warhol's 'Double Elvis' sells for $37M, Lichtenstein's 'Sleeping Girl' gets $44M|url=https://www.nydailynews.com/new-york/andy-warhol-double-elvis-sells-37m-lichtenstein-sleeping-girl-44m-article-1.1075674|url-status=live|archive-url=https://web.archive.org/web/20190929213150/https://www.nydailynews.com/new-york/andy-warhol-double-elvis-sells-37m-lichtenstein-sleeping-girl-44m-article-1.1075674|archive-date=September 29, 2019|access-date=September 29, 2019|work=Daily News}}</ref><ref>{{cite news|agency=Associated Press|title=Warhol 'Elvis' sells for $37M; Lichtenstein, Weiwei works break own records at NYC auction|newspaper=The Washington Post|url=https://www.washingtonpost.com/national/warhol-elvis-sells-for-37m-lichtenstein-weiwei-works-break-own-records-at-nyc-auction/2012/05/09/gIQAQQKDEU_story.html|url-status=dead|access-date=May 10, 2012|archive-url=https://web.archive.org/web/20181231143627/https://www.washingtonpost.com/national/warhol-elvis-sells-for-37m-lichtenstein-weiwei-works-break-own-records-at-nyc-auction/2012/05/09/gIQAQQKDEU_story.html|archive-date=December 31, 2018}}</ref> In November 2014, ''[[Triple Elvis]] (Ferus Type)'' sold for $81.9 million at Christie's.<ref name="BBC News-2014">{{cite news|title=Andy Warhol's Elvis triptych sells for $81.9m|url=https://www.bbc.co.uk/news/entertainment-arts-30033747|url-status=live|archive-url=https://web.archive.org/web/20141113093553/http://www.bbc.co.uk/news/entertainment-arts-30033747|archive-date=November 13, 2014|access-date=November 13, 2014|work=BBC News|date=November 13, 2014}}</ref> In May 2010, a purple self-portrait of Warhol from 1986 that was owned by fashion designer [[Tom Ford]] sold for $32.6 million at Sotheby's.<ref>{{Cite news|last=Vogel|first=Carol|date=May 13, 2010|title=Warhol and Rothko Lead a Big Night at Sotheby's|language=en-US|work=The New York Times|url=https://www.nytimes.com/2010/05/13/arts/design/13auction.html |archive-url=https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2010/05/13/arts/design/13auction.html |archive-date=January 1, 2022 |url-access=limited|access-date=August 30, 2021|issn=0362-4331}}{{cbignore}}</ref> In November 2010, ''[[Men in Her Life (Painting)|Men in Her Life]]'' (1962), based on Elizabeth Taylor, sold for $63.4 million at [[Phillips de Pury]] and ''[[Coca-Cola (4)]]'' (1962) sold for $35.3 million at Sotheby's.<ref>{{Cite news|date=November 10, 2010|title=Andy Warhol piece sells for $35m|language=en-GB|work=BBC News|url=https://www.bbc.com/news/entertainment-arts-11725032|access-date=September 22, 2021}}</ref><ref>{{Cite web|date=November 9, 2010|title=Art Market Watch: Phillips de Pury does $137 million at its new headquarters – artnet Magazine|url=http://www.artnet.com/magazineus/news/artmarketwatch/phillips-de-pury-does-137-million11-9-10.asp|access-date=September 6, 2021|website=artnet.com}}</ref> In May 2011, Warhol's first self-portrait from 1963 to 1964 sold for $38.4 million and a red self-portrait from 1986 sold for $27.5 million at Christie's.<ref>{{cite news|date=May 12, 2011|title=Andy Warhol self-portrait fetches $38.4m|work=BBC News|url=https://www.bbc.co.uk/news/entertainment-arts-13371502|access-date=January 30, 2017}}</ref> In May 2011, ''Liz No. 5 (Early Colored Liz)'' sold for $26.9 million at Phillips.<ref>{{Cite news|last=Vogel|first=Carol|date=May 13, 2011|title=Good Week for Warhol as 'Liz #5' Sells for $27 Million|language=en-US|work=The New York Times|url=https://www.nytimes.com/2011/05/13/arts/design/good-week-for-warhol-as-liz-5-brings-27-million.html |archive-url=https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2011/05/13/arts/design/good-week-for-warhol-as-liz-5-brings-27-million.html |archive-date=January 1, 2022 |url-access=limited|access-date=September 7, 2021|issn=0362-4331}}{{cbignore}}</ref> In November 2013, Warhol's rarely seen 1963 diptych, ''[[Silver Car Crash (Double Disaster)]]'', sold at Sotheby's for $105.4 million, a new record for the artist.<ref name="Sotheby's-2013-2">{{cite web|date=November 14, 2013|title=Record Warhol Leads Contemporary Sale|url=http://www.sothebys.com/content/sothebys/en/news-video/blogs/all-blogs/contemporary/2013/11/record-warhol-leads-.html|url-status=live|archive-url=https://web.archive.org/web/20150115022939/http://www.sothebys.com/content/sothebys/en/news-video/blogs/all-blogs/contemporary/2013/11/record-warhol-leads-.html|archive-date=January 15, 2015|access-date=December 4, 2013|website=Sotheby's}}</ref><ref>{{cite news|date=November 13, 2013|title=Warhol painting fetches record $105M at NYC auction|publisher=Fox News|url=https://www.foxnews.com/us/warhol-painting-fetches-record-105m-at-nyc-auction|access-date=December 4, 2013}}</ref> In November 2013, ''[[Coca-Cola (3)]]'' (1962) sold for $57.3 million at Christie's.<ref>{{Cite web|last=Memmott|first=Mark|date=November 13, 2013|title=Record $142.4M For Francis Bacon Art; Warhol Fetches $57.3M|url=https://www.npr.org/sections/thetwo-way/2013/11/13/244964857/record-142-4m-for-francis-bacon-art-warhol-fetches-57-3m|access-date=September 6, 2021|website=NPR.org|language=en}}</ref> In May 2014, ''White Marilyn'' (1962) sold for $41 million at Christie's.<ref>{{Cite web|date=May 15, 2014|title=In The Saleroom: Andy Warhol's White Marilyn|url=https://www.christies.com/features/in-the-saleroom-andy-warhols-white-marilyn-4650-3.aspx|access-date=September 6, 2021|website=Christie's|language=en}}</ref> In November 2014, ''Four Marlons'' (1964), which depicts Marlon Brando, sold for $69.6 million at Christie's.<ref>{{Cite web|date=November 13, 2013|title=In The Saleroom: Andy Warhol's Four Marlons|url=https://www.christies.com/features/In-The-Saleroom-Andy-Warhols-Four-Marlons-5229-3.aspx|access-date=September 6, 2021|website=Christie's|language=en}}</ref> In May 2015, ''Silver Liz (diptych)'', painted in 1963, sold for $28 million and ''[[Colored Mona Lisa]]'' (1963) sold for $56.2 million at Christie's.<ref>{{Cite web|title=Andy Warhol (1928–1987) – Silver Liz (diptych)|url=https://www.christies.com/lot/lot-5895973|access-date=September 7, 2021|website=Christie's|language=en}}</ref><ref>{{Cite web|last=Boucher|first=Brian|date=May 13, 2015|title=Christie's Megasale Totals $658.5 Million|url=https://news.artnet.com/market/christies-658-million-sale-record-rothko-89-million-297476|access-date=September 26, 2021|website=Artnet News|language=en-US}}</ref> In May 2017, Warhol's 1962 painting ''Big Campbell's Soup Can With Can Opener (Vegetable)'' sold for $27.5 million at Christie's.<ref>{{Cite web|date=May 17, 2017|title=Christie's Postwar and Contemporary Sale Rakes In $448 Million|url=https://news.artnet.com/market/christies-448m-postwar-contemporary-evening-963353|access-date=September 5, 2021|website=Artnet News|language=en-US}}</ref> In 2017, billionaire hedge-fund manager [[Kenneth C. Griffin|Ken Griffin]] purchased ''Orange Marilyn'' privately for around $200 million.<ref>{{Cite news |last=Pogrebin |first=Robin |date=May 10, 2022 |title=Warhol's 'Marilyn,' at $195 Million, Shatters Auction Record for an American Artist |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/05/09/arts/design/warhol-auction-marilyn-monroe.html |access-date=May 10, 2022 |issn=0362-4331}}</ref> In March 2022, ''Silver Liz (Ferus Type)'' sold for 2.3 billion yen ($18.9 million) at Shinwa Auction, which set a new record for the highest bid ever at auction in Japan.<ref>{{Cite web |last=Onishi |first=Wakato |date=March 31, 2022 |title=Warhol's Liz Taylor portrait fetches record price in Tokyo |url=https://www.asahi.com/ajw/articles/14587076 |access-date=September 23, 2022 |website=The Asahi Shimbun |language=en}}</ref> In May 2022, ''[[Shot Marilyns|Shot Sage Blue Marilyn]]'' (1964) sold for $195 million at Christie's, becoming the most expensive American artwork sold at auction.<ref>{{Cite news |last=Ulaby |first=Neda |date=May 9, 2022 |title=A Warhol 'Marilyn' brings a record auction price, $195 million |language=en |publisher=NPR |url=https://www.npr.org/2022/05/09/1096617152/a-warhol-marilyn-brings-a-record-auction-price-195-million |access-date=May 10, 2022}}</ref>
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