Editing Voice-over (section)

===Commercial device===
The commercial use of voice-over in [[television advertising]] has been popular since the beginning of [[radio broadcasting]].

In the early years, before effective sound recording and mixing, announcements were produced "live" and at-once in a studio with the entire cast, crew and, usually, orchestra. A corporate sponsor hired a producer, who hired writers and [[voice actor]]s to perform comedy or drama.

Manufacturers will often use a distinctive voice to help them with brand messaging, often retaining talent to a long-term exclusive contract.

The industry expanded very rapidly with the advent of television in the 1950s, and the age of highly produced serial radio shows ended. The ability to record high-quality sound on [[magnetic tape]] also created opportunities. [[Digital recording]], thanks to the proliferation of PCs, smartphones (iOS and Android 5.0+), dedicated recording devices, free or inexpensive recording and editing software, and USB [[microphone]]s of reasonable quality, and the increasing use of home studios, has revolutionized the industry.

The sound recording industry uses the term "presence" as the standard of a good quality voice-over and is used for commercial purposes in particular. The term "presence" measures the legitimacy of how a voice sounds, specifically one of a voice-over. Advances in technology for sound recording have helped voice-overs reach that standard. These technological advances have increasingly diminished "the noise of the system...and thus reducing the distance perceived between the object and its representation."<ref name=":0" />