Editing V-chip (section)

===Usage===
On April 25, 2007, the [[Federal Communications Commission]] released a report entitled ''In the Matter of Violent Television Programming And Its Impact On Children''. The report discusses the low usage of V-chip technology. In its analysis, the report addresses the following studies:

According to a 2003 study, parents' low level of V-chip use is explained in part by their unawareness of the device and the "multi-step and often confusing process" necessary to use it. Only 27% of all parents in the study group could figure out how to program the V-chip, and many parents "who might otherwise have used the V-Chip were frustrated by an inability to get it to work properly."

The [[Kaiser Family Foundation]] conducted a telephone survey in 2004 of 1,001 parents of children ages 2–17. The results of that survey showed:
* 15% of all parents had used the V-chip
* 26% of all parents had not bought a new television set since January 2000, when the V-chip was first required in all televisions
* 39% of all parents had bought a new television set since January 2000, but did not think it even included a V-chip
* 20% of all parents knew they had a V-chip, but had not used it.<ref name="kff.org">(2004) Parents, Media and Public Policy: A Kaiser Family Foundation Survey. Program for the Study of Media and Health, Publication No. 7156, September 23, pp. 7. Retrieved from [http://www.kff.org/entmedia/7156.cfm kff.org]</ref>

A March 2007 [[Zogby poll]] indicated, among other things, that 88% of respondents did not use a V-chip or cable box parental controls in the previous week, leading the [[Parents Television Council]] to call the
television industry's V-chip education campaign a failure.<ref name="hraunfoss.fcc.gov">{{Cite web |url=http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-07-50A1.pdf |title="In the Matter of Violent Television Programming and Its Impact on Children," MB Docket No., 04-261, Federal Communications Commission (April 25, 2007), Page 14 |access-date=May 3, 2007 |archive-date=November 12, 2010 |archive-url=https://web.archive.org/web/20101112210848/http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-07-50A1.pdf |url-status=dead }}</ref> This poll did not measure whether parents were aware of the V-chip and chose not to use it.<ref name="hraunfoss.fcc.gov"/>

The networks feared that a single profanity would block an entire program. They also feared that they would lose advertising revenue because advertisers would not pay for time slots during programs that might be blocked.<ref name=price1998 />