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=== Symbolism and media === According to ''[[Smithsonian (magazine)|Smithsonian]]'' magazine, "The Unisphere became the space age logo of the fair, a steel Earth at the Ptolemaic hub of a Googie-style Jetsons universe", despite the overall limited success of the 1964 World's Fair.<ref name="Rogers 2017" /> The Unisphere became an unofficial symbol of Queens after the World's Fair.<ref name="n82219504" /> In 1990, the office of the Queens [[borough president]] depicted the Unisphere in its insignia, and advertisements for [[Continental Airlines]] and [[Bloomingdale's]] also depicted the globe.<ref name="n82217977" /> By the mid-1990s, it was being shown in numerous commercials and as a part of several montages of New York City. One person interviewed by ''The New York Times'', who depicted the Unisphere on her products, said that the Unisphere had become popular because "People have run out of symbols of New York".<ref>{{Cite news|last=Sexton|first=Adam|date=May 12, 1996|title=THING;A Global Image That Says New York And More|language=en-US|work=The New York Times|url-access=limited|url=https://www.nytimes.com/1996/05/12/archives/thinga-global-image-that-says-new-york-and-more.html|access-date=July 26, 2021|issn=0362-4331|archive-date=July 26, 2021|archive-url=https://web.archive.org/web/20210726161007/https://www.nytimes.com/1996/05/12/archives/thinga-global-image-that-says-new-york-and-more.html|url-status=live}}</ref> The Unisphere has been used as a setting or backdrop for several films and TV episodes, notably the American sitcom ''[[The King of Queens]]''; the television show ''[[CSI: NY]]''; the [[Marvel Cinematic Universe]] films ''[[Iron Man 2]]'', ''[[Captain America: The First Avenger]]'', and ''[[Spider-Man: Homecoming]]''; and the movie [[Men in Black (1997 film)|''Men in Black'']].<ref name="CBS New York 2013" /><ref>{{cite web|title=Movies Filmed at Unisphere|url=https://moviemaps.org/locations/3b2|access-date=March 30, 2021|website=MovieMaps|archive-date=April 17, 2021|archive-url=https://web.archive.org/web/20210417121856/https://moviemaps.org/locations/3b2|url-status=live}}</ref> The Unisphere has been shown frequently in music videos, in particular those from the [[East Coast hip hop|New York hip-hop]] scene, such as A Tribe Called Quest's "[[Award Tour]]" and Craig Mack's "[[Flava in Ya Ear]]".<ref name=":0">{{Cite magazine |last=Gaskins |first=Nettrice |title=Deconstructing the Unisphere: Hip-Hop on a Shrinking Globe in an Expanding Universe |date=2014 |url=https://dl.acm.org/doi/pdf/10.5555/2811094.2811110 |magazine=Meet Me at the Fair: A World's Fair Reader |pages=155β163 |publisher=ETC Press}}</ref>
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