Editing Triple J (section)

== Branding ==

The Triple J name is stylised in [[Letter case|all lowercase]], a marketing decision made in 1981<ref>{{Cite web|last=Adams|first=Cameron|date=10 August 2020|title=Triple J biggest success stories and most controversial scandals|url=https://www.heraldsun.com.au/entertainment/music/as-triple-j-turns-40-take-a-look-back-at-the-stations-biggest-success-stories-and-most-controversial-scandals/news-story/12762dcc2376923edde1d3b01de2bd23?amp&nk=224088bfd74f78369eabed87ff8965d1-1718857020|archive-url=https://archive.today/20240620041645/https://www.heraldsun.com.au/entertainment/music/as-triple-j-turns-40-take-a-look-back-at-the-stations-biggest-success-stories-and-most-controversial-scandals/news-story/12762dcc2376923edde1d3b01de2bd23?amp&nk=224088bfd74f78369eabed87ff8965d1-1718857020#selection-955.0-962.0|archive-date=20 June 2024|access-date=20 June 2024|website=[[Herald Sun]]}}</ref> that according to writer [[Ben Eltham]] of ''[[Meanjin]]'', is one that reflects "a particular world-view that takes brand identity seriously". Marketing staff will vet [[press release]]s and posters to ensure the broadcaster name is written as ''triple j''.<ref name="CuriousSignificance">{{Cite web|last=Eltham|first=Ben|author-link=Ben Eltham|date=2009|title=The Curious Significance of Triple J|url=https://meanjin.com.au/essays/the-curious-significance-of-triple-j/|access-date=20 June 2024|website=[[Meanjin]]|language=en-AU}}</ref> In November 2024, the logos of Triple J and its sister stations were updated for the first time in 15 years.<ref>{{Cite web|last=Leong|first=Matthew|date=29 October 2024|title=ABC's Triple J refreshes brand identity after 15 years, via Howatson+Company|url=https://mumbrella.com.au/abcs-triple-j-refreshes-brand-identity-after-15-years-via-howatsoncompany-854181|access-date=2 November 2024|website=[[Mumbrella]]}}</ref>[[File:Triple J News Theme 1991.mp3|right|thumb|The Triple J news theme introduced in 1991 is a remix of the ABC's "[[Majestic Fanfare]]". ]]
The Triple J news theme is a "very 90s remix" of the classic [[ABC News (Australia)|ABC News]] theme "[[Majestic Fanfare]]". It was written and produced by [[Paul McKercher]] and John Jacobs in 1991, and is still used as of 2024. It contains a drum sample from [[Prince (musician)|Prince]]'s "[[Gett Off|Get Off]]" and the [[Scratching|record scratch]] from N.W.A's "Fuck tha Police", a nod to the track after it was banned by ABC management.<ref>{{Cite web|last=Rääbus|first=Carol|date=5 June 2022|title=ABC news theme Majestic Fanfare may not be 'anything special', but is held dearly by many Australians|url=https://www.abc.net.au/news/backstory/2022-06-05/abc-news-theme-majestic-fanfare-history/101117652|access-date=11 June 2024|website=ABC News}}</ref> This unconventional news theme is another core element of the Triple J [[Brand|brand identity]]– McKercher wanted to create a sound that was distinctly uncommercial.<ref>{{Cite AV media|url=https://www.abc.net.au/listen/programs/hobart-your-afternoon/tasmanian-who-made-the-triplej-news-theme/13907224|title=Tasmanian music producer who created the Triple J news theme|date=30 May 2022|last=Shield|first=Helen|type=Radio broadcast|publisher=[[ABC Radio Hobart]]|quote=(on McKercher's intention for the news theme) ... People would know that it was the ABC, but would also know that it was very specifically Triple J, and kinda importantly that it wasn't commercial radio too.}}</ref>