Editing Toy Story (section)

=== Marketing ===
Marketing for ''Toy Story'' included $20&nbsp;million spent by Disney for advertising as well as advertisers such as [[Burger King]], [[PepsiCo]], [[Coca-Cola]], and [[Payless ShoeSource]] paying $125&nbsp;million in promotions for the film.<ref name="Disney20mil">{{cite news |last=Elliott |first=Stuart |url=https://query.nytimes.com/gst/fullpage.html?res=9E0DE1DB1339F931A15752C1A963958260 |title=The Media Business: Advertising; Coca-Cola, Pepsico and Burger King sign on with Disney for a happy ending with 'Toy Story' tie-ins |work=The New York Times |date=November 22, 1995 |access-date=March 12, 2009|archive-url=https://archive.today/20120713105950/http://www.nytimes.com/1995/11/22/business/media-business-advertising-coca-cola-pepsico-burger-king-sign-with-disney-for.html|archive-date=July 13, 2012|url-status=live}}</ref> Marketing consultant [[Al Ries]] reflected on the promotion: "This will be a killer deal. How can a kid, sitting through a one-and-a-half-hour movie with an army of recognizable toy characters, not want to own one?"<ref name=DailyNewsPromotion>{{cite news |last=Reyes |first=Sonia |title=It's A ''Toy Story'' Told at the Cash Register |url=http://www.nydailynews.com/archives/money/toy-story-told-cash-register-article-1.704133 |access-date=October 17, 2012 |newspaper=Daily News |location=New York |date=November 23, 1995|archive-url=https://archive.today/20180906193028/http://www.nydailynews.com/archives/money/toy-story-told-cash-register-article-1.704133|archive-date=September 6, 2018|url-status=live}}</ref> Despite this, [[Disney Consumer Products]] was slow to see the potential of ''Toy Story''.{{sfn|Price|2008|pp=139–142}} When the Thanksgiving release date was announced in January 1995, many toy companies were accustomed to having eighteen months to two years of lead time and passed on the project. Disney shopped the film at the Toy Fair trade show in February 1995, where only the small Canadian company Thinkway Toys, was interested in licensing the toy rights for the ''Toy Story'' characters.{{sfn|Price|2008|p=143}} Disney promoted the film by inserting its trailer into the home-video re-release of ''[[Cinderella (1950 film)|Cinderella]]'', showing a behind-the-scenes documentary on the [[Disney Channel]], and incorporating the characters into a parade at the [[Disney's Hollywood Studios|Disney-MGM Studios]] theme park in Florida.{{sfn|Price|2008|p=149}}

It was screenwriter Joss Whedon's idea to incorporate [[Barbie]] as a character who could rescue Woody and Buzz in ''Toy Story''{{'}}s final act.<ref name="LostJoss">{{cite web |url=http://www.suvudu.com/2008/07/the-lost-joss-whedonpixar-conn.html |title=The Lost Joss Whedon/Pixar Connection |author=tnarwani |date=July 21, 2008 |access-date=March 11, 2009|archive-url=https://archive.today/20180906194322/https://www.unboundworlds.com/2008/07/the-lost-joss-whedonpixar-connection/|archive-date=September 6, 2018|url-status=dead}}</ref> The idea was dropped after [[Mattel]] objected and refused to license the toy. Producer [[Ralph Guggenheim]] claimed that Mattel did not allow the use of the toy as "They [Mattel] philosophically felt girls who play with Barbie dolls are projecting their personalities onto the doll. If you give the doll a voice and animate it, you're creating a persona for it that might not be every little girl's dream and desire."<ref name="EWToyWonder" /> [[Hasbro]] likewise refused to license [[G.I. Joe: A Real American Hero (1985 TV series)|G.I. Joe]] (mainly because Sid was going to blow one up, prompting the filmmakers to instead use a fictional toy, [[List of Toy Story characters#Sid and Hannah's toys|Combat Carl]]), but they did license [[Mr. Potato Head]].<ref name="EWToyWonder" /> The only real-life toy in the film that was not in production was [[Slinky]] Dog, which had been discontinued since the 1970s. When designs for Slinky were sent to [[Betty James]] (Slinky inventor [[Richard T. James|Richard James]]'s wife) she said that Pixar had improved the toy and that it was "cuter" than the original.<ref name="NYTimes1">{{cite news |last=Witchel |first=Alex |date=February 21, 1996 |title=Talking Toys with Betty James; Persevering for Family and Slinky |work=The New York Times |url=https://www.nytimes.com/1996/02/21/garden/talking-toys-with-betty-james-persevering-for-family-and-slinky.html |access-date=November 17, 2021 |archive-url=https://web.archive.org/web/20150526170140/http://www.nytimes.com/1996/02/21/garden/talking-toys-with-betty-james-persevering-for-family-and-slinky.html |archive-date=May 26, 2015 |url-status=live}}</ref>