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==Usage== [[File:Colliers Times New Roman letter perfect.jpg|thumb|right|A 1943 brochure used by Crowell-Collier, one of the first major American users of Times New Roman, to promote the changeover.<ref name="Happiness is Times New Roman" />]] Times New Roman's popularity rapidly expanded beyond its original niche, becoming popular in book printing and general publishing. Monotype promoted the typeface in their trade magazine, ''The Monotype Recorder'', and took advantage of this popularity by cutting a widened version, Series 427, for book publishing, although many books ultimately used the original version.{{sfn|Williamson|1956|p=103}} The first known book published in Times New Roman (the original 327 Monotype series) was ''Minnow Among Tritons'', published by the [[Nonesuch Press]] and printed by R&R Clark in 1934.{{sfn|Monotype Corporation|1934}} {{anchor|Times Old Roman}}(Because the cover of the ''Monotype Recorder'' compared the new "Times New Roman" with a sample of the previous type labelled as "Times Old Roman", some writers have assumed that the Times' previous typeface was actually called this, which it was not.<ref name="It was never called Times Old Roman">{{cite web|last1=Rhatigan|first1=Dan|title=It was never called Times Old Roman|url=http://ultrasparky.org/archives/2011/08/it_was_never_ca.html|website=Ultrasparky|access-date=27 July 2015}}</ref><ref name="Mosley" />) An early user of Times New Roman outside its origin was by Daniel Berkeley Updike, an influential historian of printing with whom Morison carried an extensive correspondence. Impressed by the design, he used it to set his book ''Some Aspects of Printing, Old and New''.<ref name="Blackwell2004">{{cite book|first=Lewis|last=Blackwell|title=20th-century Type|url=https://books.google.com/books?id=WNUJ0dKGxmsC&pg=PA76|year=2004|publisher=Laurence King Publishing|isbn=978-1-85669-351-6|pages=76β9}}</ref><ref name="D.B. Updike Set Standard of Great Craftsmanship">{{cite web|last1=Lawson|first1=Alexander S.|title=D.B. Updike Set Standard of Great Craftsmanship|url=http://www.alexanderslawson.com/d-b-updike-set-standard-of-great-craftsmanship/|website=The Alexander S. Lawson Archive (Internet Archive backup)|archive-url=https://web.archive.org/web/20161220132703/http://www.alexanderslawson.com/d-b-updike-set-standard-of-great-craftsmanship/|access-date=6 May 2020|archive-date=20 December 2016}}</ref><ref name="Lawson Morison Obituary">{{cite web|last1=Lawson|first1=Alexander S.|title=Stanley Morison: Significant Historian (obituary)|url=http://www.alexanderslawson.com/stanley-morison-significant-historian/|website=The Alexander S. Lawson Archive|access-date=14 May 2016|url-status=dead|archive-url=https://web.archive.org/web/20160527130023/http://www.alexanderslawson.com/stanley-morison-significant-historian/|archive-date=27 May 2016}}</ref> It then was chosen by the Crowell-Collier magazines ''[[Woman's Home Companion]]'' and then its sister publications such as ''[[Collier's]]''.{{sfn|Dreyfus|1973|p=172}}<ref name="Lawson1990">{{cite book|author=Alexander S. Lawson|title=Anatomy of a Typeface|url=https://books.google.com/books?id=FiJ87ixLs0sC&pg=PA270|date=January 1990|publisher=David R. Godine Publisher|isbn=978-0-87923-333-4|pages=270β294}}</ref><ref name="Crowell-Collier adopts a Type Developed by London Times">{{cite journal|title=Crowell-Collier adopts a Type Developed by London Times|journal=Inland Printer and American Lithographer|volume=111}}</ref> A brochure was published to mark the change along with a letter from Morison hoping that the redesign would be a success.<ref name="Happiness is Times New Roman">{{cite web|last1=Heller|first1=Steven|title=Happiness is Times New Roman|url=http://www.printmag.com/daily-heller/happiness-is-times-new-roman/|website=Print magazine|date=10 August 2015 |access-date=15 December 2016}}</ref> Ultimately it became Monotype's best-selling metal type of all time.<ref name=Badaracco>{{cite journal|last1=Badaracco|first1=Claire|title=Innovative Industrial Design and Modern Public Culture: The Monotype Corporation, 1922β1932|journal=Business & Economic History|date=1991|volume=20 (second series)|pages=226β233|url=http://www.thebhc.org/sites/default/files/beh/BEHprint/v020/p0226-p0233.pdf|access-date=19 December 2015|publisher=Business History Conference}}</ref><ref>{{cite tweet |author=Whittington Press |user=whittingtonpres|number=720745586069213185|date=14 April 2016|title= Sales chart of Monotype die cases.}}</ref> Walter Tracy, who worked on a redesign, however noted that the design's compression and fine detail extending to the edge of the [[Matrix (printing)|matrices]] was not ideal in the aggressive conditions of most newspaper printing, in which the ''Times'' was unusual for its particularly high standard of printing suiting its luxury market. Users found that in the hot metal period it was common for the molten metal to rapidly eat through the matrices as type was being cast, and so it did not become popular among other newspapers: "Times Roman achieved its popularity chiefly in general printing, not in newspaper work."{{sfn|Tracy|2003|p=204}} He described it as particularly used in "book work, especially non-fiction" such as the ''[[Encyclopaedia Britannica]]''.{{sfn|Tracy|2003|p=204}}{{efn|According to Hutt, in the period after it was introduced, "two 'class' journals, the ''[[The Observer|Observer]]'' and the ''[[Financial Times]]'', with high production standards, installed it", as well as "a number of local papers, both dailies and weeklies", but they had problems with matrix breakdown.{{sfn|Hutt|1960|p=61}}}} Hutt also commented that Times New Roman's relative condensation was less useful than might be expected for newspaper printing, since in a normal newspaper column frequent paragraph breaks tend to provide area that can absorb the space of wider letters without increasing the number of lines usedβbut ''The Times'', whose [[Style guide|house style]] in the 1930s was to minimise the number of paragraph breaks, was an exception to this.{{sfn|Hutt|1970|p=264}}{{sfn|Hutt|1960|p=74-75}} A number of early reviews of Times New Roman were published in Morison's lifetime that discussed aspects of its design.{{sfn|Lang|1946}} Most were appreciative (Morison was an influential figure in publishing) but several noted that it did not follow conventional expectations of newspaper typeface design.{{sfn|Lang|1946}}<ref name="Hutchings 1963">{{cite book |last1=Hutchings |first1=R. S. |title=The Western Heritage of Type Design |date=1963 |publisher=Cory, Adams & Mackay |location=London |pages=56β7 |quote=Times New Roman...was based on a fresh evaluation of the optical and technical problems of news composition. It derives from the old face tradition but its design characteristics were determined solely by utilitarian considerations.}}</ref> One article that discussed its design was ''Optical Scale in Typefounding'', written by Harry Carter and published in 1937, which discussed the differences between small and large-size typeface designs. He commented "The small sizes of Plantin embody what are supposed to be the requirements of a good small type [but] Times Roman, which most people find the easiest to read of small text-types, runs counter to some of them...[Morison] avoided blunt serifs and thickened hairlines because he found they wore down more noticeably than sharper-cut features."<ref name="Carter optical" /> Times New Roman remains popular in publishing, helped by the extremely large range of characters available for international and mathematics printing.{{sfn|Williamson|1956|p=102}}<ref name="Es gilt das gesprochene Wort">{{cite web |last1=Bergmann |first1=Christopher |title=Es gilt das gesprochene Wort: Schriftarten fΓΌr IPA-Transkriptionen |url=https://www.isoglosse.de/2014/03/schriftarten-ipa-transkriptionen/ |website=Isoglosse |date=16 March 2014 |access-date=14 November 2018}}</ref> For example, the [[American Psychological Association]] suggests using Times New Roman in papers written in its [[APA style]].<ref name="APA Style Blog">{{cite web |last1=Lee |first1=Chelsea |title=Fonts of Knowledge |url=https://blog.apastyle.org/apastyle/2013/03/fonts-of-knowledge.html |website=APA Style Blog |publisher=[[American Psychological Association]] |access-date=14 November 2018}}</ref><ref name="Perea Psicothema">{{cite journal |last1=Perea |first1=Manuel |title=Why Does the APA Recommend the Use of Serif Fonts? |journal=[[Psicothema]] |date=2013 |volume=25 |issue=1 |pages=13β17 |doi=10.7334/psicothema2012.141|pmid=23336537 }}</ref> The [[U.S. Department of State]] used Times New Roman as the standard font in its official documents from 2004 to 2023, before switching to [[Calibri]].<ref>{{Cite news|url= https://www.washingtonpost.com/world/2023/01/18/state-department-times-new-roman-calibri/|title= A font feud brews after State Dept. picks Calibri over Times New Roman|newspaper=The Washington Post|date=2023-01-18|author1= John Hudson|author2=Annabelle Timsit}}</ref><ref>{{Cite web|url= https://www.foxnews.com/politics/biden-state-department-accessible-font-choices-world-instability|title= CALIBRI CRISIS: Biden State Department focuses on 'accessible' font choices amid world instability|work=Fox News|date=2023-01-18|first =Brandon|last=Gillespie}}</ref> The [[Australian Government]] logo used Times New Roman Bold as a wordmark for departments and agencies are required to use common branding on their websites and print publications.<ref>{{cite web |title=Australian Government Branding Guidelines |url=https://www.dta.gov.au/help-and-advice/guides-and-tools/requirements-australian-government-websites/australian-government-branding-guidelines |website=Digital Transformation Agency |access-date=19 December 2023}}</ref>
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