Jump to content
Main menu
Main menu
move to sidebar
hide
Navigation
Main page
Recent changes
Random page
Help about MediaWiki
Special pages
Niidae Wiki
Search
Search
Appearance
Create account
Log in
Personal tools
Create account
Log in
Pages for logged out editors
learn more
Contributions
Talk
Editing
Starbucks
(section)
Page
Discussion
English
Read
Edit
View history
Tools
Tools
move to sidebar
hide
Actions
Read
Edit
View history
General
What links here
Related changes
Page information
Appearance
move to sidebar
hide
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
== Products == [[File:Lody marki Starbucks.jpg|thumb|right|Starbucks' caffe lattes]] ===Coffee cup sizes=== {| class="wikitable" |- !Name !Measurement !Notes |- | Short | {{convert|8|USoz|mL|0|abbr=on}} | Smaller of the two original sizes (for hot drinks only) |- | Tall | {{convert|12|USoz|mL|0|abbr=on}} | Larger of the two original sizes |- | Grande | {{convert|16|USoz|mL|0|abbr=on}} | Italian for "large" |- | Venti | {{convert|20|USoz|mL|0|abbr=on}} - Hot<br />{{convert|26|USoz|mL|abbr=on}} - Iced | Italian for "twenty" |- | Trenta | {{convert|30|USoz|mL|0|abbr=on}} |Italian for "thirty" (available for some cold drinks including iced teas, Refreshers, and cold brew) |} === Low calorie and sugar-free products === In January 2008, Starbucks began a "skinny" line of drinks, offering [[Low calorie|lower-calorie]] and sugar-free versions of the company's offered drinks that use [[skim milk]], and can be sweetened by a choice of natural sweeteners (such as [[raw sugar]], [[agave syrup]], or honey), [[Sugar substitute|artificial sweeteners]] (such as [[Sweet'N Low]], [[Splenda]], [[Equal (sweetener)|Equal]]), or one of the company's [[sugar-free]] syrup flavors.<ref>{{cite news | url=https://well.blogs.nytimes.com/2008/01/15/the-skinny-at-starbucks/ | title=The Skinny at Starbucks | first=TARA | last=PARKER-POPE | work=[[The New York Times]] | date=January 15, 2008 | url-access=subscription}}</ref><ref>{{cite news | title=Starbucks Latte And Mocha Offerings Get A Skinny Makeover To Help Coffee Lovers Feel Great In 2008 | url=https://stories.starbucks.com/stories/2007/starbucks-latte-and-mocha-offerings-get-a-skinny-makeover-to-help-coffee-lo/ | work=Starbucks | date=December 26, 2007}}</ref> === Non-dairy milk offerings === In 1997, Starbucks first offered non-dairy milk at its U.S. stores with the introduction of [[soy milk]].<ref>{{cite news | first=Rebekah | last=Schouten |url=https://www.bakemag.com/articles/14432-starbucks-adds-oatmilk-and-more-to-spring-menu | title=Starbucks adds oat milk and more to spring menu | work=Bake | date=March 2, 2021}}</ref> In 2007, Starbucks stopped using milk originating from [[rBGH]]-treated cows.<ref>{{cite news | last=Gillam | first=Carey | title=Starbucks plans switch to growth-hormone-free milk | url=https://www.reuters.com/article/health-starbucks-milk-dc/starbucks-plans-switch-to-growth-hormone-free-milk-idUKN1620624620070116 | work=[[Reuters]] | date=January 21, 2007}}</ref> The company also adopted a new dairy standard for all [[espresso]]-based drinks, switching from whole to 2% reduced fat milk.<ref>{{Cite news | url=https://www.cbsnews.com/news/starbucks-will-switch-to-2-percent-milk/ | title=Starbucks Will Switch To 2 Percent Milk | work=[[CBS News]] | date=June 1, 2007}}</ref> In 2015, Starbucks began serving [[coconut milk]].<ref>{{cite news | url=https://www.usatoday.com/story/money/2015/02/04/starbucks-fast-food-restaurants-coconut-milk/22862931/ | title=Starbucks to roll out coconut milk option | first=Bruce | last=Horovitz | work=[[USA Today]] | date=February 4, 2015}}</ref> In 2016, it began serving [[almond milk]].<ref>{{Cite news | url=https://www.forbes.com/sites/greatspeculations/2016/08/15/starbucks-introduction-of-almond-milk-is-an-investment-in-the-future/ | title=Starbucks' Introduction Of Almond Milk Is An Investment In The Future | work=[[Forbes]] | date=August 15, 2016}}</ref> In January 2020, [[oat milk]] became available nationally.<ref>{{cite news | url=https://www.ajc.com/lifestyles/starbucks-adds-oat-milk-drink-amid-growing-demand-for-vegan-options/Erwi9offIPAYd7CKBwq7rM/ | first=Kiersten | last=Willis | title=Starbucks adds oat milk drink amid growing demand for vegan options | work=[[Atlanta Journal-Constitution]] | date=January 28, 2020}}</ref><ref name="Schouten">Schouten.</ref> The company also offers non-dairy creamers at retail in partnership with Nestle SA.<ref name="Schouten"/> CEO Kevin Johnson said in a 2020 interview that, [[milk substitute]]s will be a big part of reducing carbon emissions.<ref>{{Cite news | first=Eric | last=Pfanner | url=https://financialpost.com/news/retail-marketing/starbucks-to-push-customers-to-ditch-dairy-for-alternative-milk-as-it-moves-to-cut-carbon-footprint | title=Starbucks to push customers to ditch dairy for alternative milk as it moves to cut carbon footprint| agency=[[Bloomberg News]] | newspaper=[[Financial Post]] | date=January 21, 2020}}</ref> That effort has prompted vegans, environmentalists, people with lactose intolerance and others to urge the company to eliminate the upcharge for drinks made with dairy-free milk. [[People for the Ethical Treatment of Animals|PETA]] encouraged sit-ins at Starbucks locations and purchased Starbucks stock to draw attention to what they believe is an unfair charge.<ref>{{Cite news | first=Dillon | last=Thompson | url=https://www.yahoo.com/lifestyle/2020-02-07-vegans-starbucks-protest-dairy-milk-oat-peta-lactose-sitins-23920281.html | title=Vegans protest Starbucks over 'insane' policies: 'Everyone should be intolerant of cruelty | work=[[Yahoo!]] | date=February 6, 2020}}</ref> A Starbucks Canada spokesperson told ET Canada that customizations such as added flavours, non-dairy beverages or an additional shot of espresso, will incur an additional charge.<ref>{{cite news | first=Becca | last=Longmire | url=https://etcanada.com/news/750888/alan-cumming-writes-powerful-letter-to-starbucks-canada-urging-them-to-drop-the-extra-charges-on-vegan-milk/ | title=Alan Cumming Writes Powerful Letter To Starbucks Canada Urging Them To Drop The Extra Charges On Vegan Milk | work=[[ET Canada]] | date=February 25, 2021 | access-date=March 14, 2021 | archive-date=March 3, 2021 | archive-url=https://web.archive.org/web/20210303222255/https://etcanada.com/news/750888/alan-cumming-writes-powerful-letter-to-starbucks-canada-urging-them-to-drop-the-extra-charges-on-vegan-milk/ | url-status=dead }}</ref> In December 2020, Starbucks announced it will offer [[Oatly]] oat milk in all US stores starting in spring 2021.<ref>{{cite web |last1=Callahan |first1=Chrissy |title=Your local Starbucks might be out of oat milk — here's why |url=https://www.today.com/food/starbucks-facing-oatly-oat-milk-shortage-today-t214169#:~:text=Back%20in%20December%2C%20the%20coffee,Midwest%20stores%20in%20January%202020. |website=TODAY.com |date=April 7, 2021 |access-date=December 1, 2021 |language=en}}</ref> With the launch of their holiday menu in November 2024, Starbucks ended the upcharge for non-dairy milk additions to drinks.<ref>Christianne Hetzner,"[https://fortune.com/2024/10/31/starbucks-brian-niccol-nondairy-plant-based-milk-surcharge-vegan-tax/ Starbucks ends ‘vegan tax’ on nondairy milk as new CEO overhauls menu in face of customer exodus]," Fortune.com, October 31, 2024.</ref> === Ethos water === [[Ethos water]], a brand of bottled water acquired by Starbucks in 2003, is sold at locations throughout North America. Ethos bottles feature prominent labeling stating "helping children get clean water", referring to the fact that US$0.05 from each US$1.80 bottle sold (US$0.10 per bottle in Canada) is used to fund clean water projects in underdeveloped areas. Although sales of Ethos water have raised over US$6.2 million for clean water efforts, the brand is not incorporated as a charity. Critics have argued that the claim on the label misleads consumers into thinking that Ethos is primarily a charitable organization when it is actually a for-profit brand and only 5 cents per bottle supports clean-water projects.<ref>{{cite news|last=Lenzer|first=Anna|date=April 29, 2015|title=Starbucks Wants You to Feel Good About Drinking Up California's Precious Water|work=[[Mother Jones (magazine)|Mother Jones]]|url=https://www.motherjones.com/environment/2015/04/starbucks-making-bank-californias-disappearing-water/}}</ref><ref>{{cite news|last=Moyer|first=Justin Wm.|date=May 1, 2015|title=Starbucks's embarrassment: Ethos water comes from drought-ridden California|newspaper=[[The Washington Post]]|url=https://www.washingtonpost.com/news/morning-mix/wp/2015/05/01/starbuckss-embarrassment-ethos-water-comes-from-drought-ridden-calfornia/}}</ref> The founders of Ethos have stated that the brand is intended to raise awareness of third-world clean water issues and provide socially responsible consumers with an opportunity to support the cause by choosing Ethos over other brands.<ref>{{Cite news|last=Walker|first=Rob|date=February 26, 2006|title=Big Gulp|work=[[The New York Times Magazine]]|url=https://www.nytimes.com/2006/02/26/magazine/big-gulp.html}}</ref> Starbucks has since redesigned the American version of the Ethos water bottles, stating the amount of money donated per bottle in the description.<ref>{{cite web|title=Ethos® Bottled Water|url=https://www.starbucks.com/menu/product/873068636/packaged|publisher=Starbucks}}</ref> === Instant coffee === In March 2009, Starbucks introduced a line of instant coffee packets, called VIA "Ready Brew".<ref>{{Cite news | url=https://www.nytimes.com/2009/02/18/business/18sbux.html | title=Starbucks Coffee, Now in Instant | first=Claire Cain | last=Miller | work=[[The New York Times]] | date=February 17, 2009 | url-access=subscription}}</ref> It was first unveiled in New York City with subsequent testing of the product also in [[Seattle]], [[Chicago]], and [[London]]. The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U.S. and Canada with Starbucks stores promoting the product with a [[blind study|blind]] "taste challenge" of the instant versus fresh roast, in which many people could not tell the difference between the instant and freshly brewed coffee. Financial analysts speculated that by introducing instant coffee, Starbucks would devalue its own brand.<ref>{{Cite news | url=https://www.wsj.com/articles/SB125418430092348015 | title=Starbucks Takes New Road With Instant Coffee |last=Jargon | first=Julie | work=[[The Wall Street Journal]] | date=September 30, 2009 | url-access=subscription | issn=0099-9660}}</ref> === Coffee makers and single-use capsules === In September 2012, Starbucks announced plans to introduce the Verismo, a consumer-grade single-serve coffee machine that uses sealed plastic cups of coffee grounds, and a "milk pod" for lattes.<ref>{{Cite news | url=https://www.nytimes.com/2012/09/20/business/starbucks-to-introduce-single-serve-coffee-maker.html | title=Starbucks to Introduce Single-Serve Coffee Maker | last=Strom | first=Stephanie | work=[[The New York Times]] | date=September 20, 2012 | url-access=subscription |issn=0362-4331}}</ref> In November 2012, Starbucks Verismo became publicly available, consisting of a line of coffee makers that brew espresso and regular chocolate from coffee capsules, a type of pre-apportioned [[disposable product|single-use]] container of ground coffee and flavourings utilizing the K-Fee pod system.<ref>{{cite magazine|last=Wakelin |first=Nicole|date=November 18, 2012|title=The New Starbucks Verismo Single-Serve Home Coffee Brewer|magazine=[[Wired (magazine)|Wired]]|url=https://www.wired.com/2012/11/starbucks-verismo/}}</ref> In a brief review of the 580 model, [[Consumer Reports]] described the results of a comparative test of the Verismo 580 against two competitive brands: {{Blockquote|text=Because you have to conduct a rinse cycle between each cup, the Verismo wasn't among the most convenient of single-serve machines in our coffeemaker tests. Other machines we've tested have more flexibility in adjusting brew-strength—the Verismo has buttons for coffee, espresso, and latte with no strength variation for any type. And since Starbucks has limited its coffee selection to its own brand, there are only eight varieties so far plus a milk pod for the latte.{{Long quote|date=January 2022}}<ref>{{cite web|last=Perratore|first=Ed|date=October 17, 2012|title=Does the Verismo coffeemaker deliver true Starbucks flavor?|url=https://www.consumerreports.org/cro/news/2012/10/does-the-verismo-coffeemaker-deliver-true-starbucks-flavor/index.htm|url-status=live|archive-url=https://web.archive.org/web/20130430030455/http://news.consumerreports.org/home/2012/10/do-you-get-true-starbucks-flavor-with-its-verismo-coffeemaker.html|archive-date=April 30, 2013|publisher=[[Consumer Reports]]}}</ref>}} As of December 31, 2020, Starbucks has discontinued producing their own K-Fee pods for Verismo machines, however, third-party companies continue to produce coffee pods for K-Fee machines, of which the Starbucks Verismo is compatible.<ref>{{cite web |title=Starbucks Verismo Compatibility – K-fee USA |url=https://k-fee.us/pages/starbucks-verismo-compatibility |website=K-fee USA |publisher=Kruger North America |access-date=March 9, 2025}}</ref> === Alcoholic drinks === In 2010, Starbucks began selling [[Alcoholic drink|alcoholic beverages]] at some stores in the United States.<ref>{{cite news| last=Miller| first=Michael| title=Wine, beer at Starbucks?| url=https://www.latimes.com/socal/daily-pilot/news/tn-dpt-xpm-2012-04-04-tn-hbi-0405-starbucks-20120404-story.html | work=[[Los Angeles Times]] | date=April 5, 2012 | url-access=subscription}}</ref> In August 2014, Starbucks opened its first store in [[Williamsburg, Brooklyn]] which by then was among 30 locations serving beer and wine.<ref>{{cite news |title=New Starbucks in Williamsburg to Serve Alcohol | url=https://thirstymag.com/new-starbucks-williamsburg-serve-alcohol/ | newspaper=Thirsty NYC | date=August 19, 2014 | archive-url=https://web.archive.org/web/20140822012505/http://thirstynyc.com/new-starbucks-williamsburg-serve-alcohol/ | archive-date=August 22, 2014}}</ref> In 2016, three locations within Toronto, Ontario also announced they were going to serve alcohol, including up-scale appetizers like bacon-wrapped dates and truffle [[Macaroni and cheese|mac and cheese]].<ref name=":2">{{Cite news|date=April 1, 2016|title=Selected Canadian Starbucks begin serving booze on Tuesday|work=CBC News|url=https://www.cbc.ca/news/business/starbucks-alcohol-1.3515092|access-date=October 1, 2021}}</ref> Starbucks ensures that the selected locations that serve alcohol are able to accommodate the community, as well as have the space for extra seating and storage.<ref name=":2" /> === Fruit juices, fruit beverages, and sodas === On November 10, 2011, Starbucks acquired juice company [[Evolution Fresh]] for US$30 million in cash and planned to start a chain of juice bars starting in around the middle of 2012, venturing into territory staked out by [[Jamba Juice|Jamba Inc]]. Its first store released in San Bernardino, California and plans for a store in San Francisco were to be launched in early 2013.<ref>{{cite news | url=https://www.reuters.com/article/uk-starbucks/starbucks-to-open-u-s-juice-bars-in-2012-idUSLNE7AA01H20111111 | title=Starbucks to open U.S. juice bars in 2012 | first=Lisa | last=Baertlein | work=[[Reuters]] | date=November 11, 2011}}</ref> In March 2012, Starbucks began selling a line of iced Starbucks Refresher beverages that contain a [[green coffee]] extract. The beverages are fruit flavored and contain [[caffeine]] but advertised as having no coffee flavor. Starbucks's green coffee extraction process involves soaking the beans in water.<ref>{{cite news | url=https://stories.starbucks.com/stories/2012/starbucks-announces-beverage-innovation-using-green-coffee-extract-with-sta/ | title=Starbucks Announces Beverage Innovation Using Green Coffee Extract with Starbucks Refreshers Beverage Platform | work=Starbucks | date=March 21, 2012}}</ref> In June 2014, Starbucks began trialing its own line of carbonated sodas, dubbed "Fizzio". The drinks required a special machine to make.<ref>{{cite news | url=https://stories.starbucks.com/stories/2014/starbucks-expands-cold-beverage-line-up-with-new-fizzio-handcrafted-sodas-a/ | title=Starbucks Introduces New Fizzio Handcrafted Sodas and Teavana Shaken Iced Tea | work=Starbucks | date=June 23, 2014}}</ref> === Energy drinks === In January 2022, Starbucks launched a line of canned [[energy drink]]s, called "Baya". The drink contains caffeine from the coffee fruit.<ref>{{Cite web|title=New Starbucks BAYA Energy Launches in Grocery Stores Nationwide|url=https://stories.starbucks.com/press/2022/new-starbucks-baya-energy-launches-in-grocery-stores-nationwide/|access-date=February 2, 2022|website=Starbucks Stories|language=en-us}}</ref><ref>{{Cite web|author=Danielle Wiener-Bronner |title=Starbucks is launching an energy drink|url=https://www.cnn.com/2022/01/25/business/starbucks-new-drinks-energy/index.html|access-date=February 2, 2022|website=CNN|date=January 25, 2022 }}</ref> === Seasonal cups === {{Main|Starbucks Red Cup}} Each year between November–January, Starbucks releases new holiday merchandise, including new paper cups with various festive designs.<ref>{{Cite news|last=Filloon|first=Whitney|date=November 10, 2015|title=Starbucks' Holiday Cup Controversies, Explained|url=https://www.eater.com/2015/11/10/9705570/starbucks-holiday-red-cups-controversy-history|access-date=October 2, 2021|website=Eater|language=en}}</ref> === Barrel-aged coffee === In March 2017, Starbucks announced the launch of two new limited-edition specialty drinks made from beans aged in whiskey barrels at its Seattle roastery.<ref>{{cite news | title=Starbucks First Barrel-Aged Coffee Debuts at Seattle Roastery | url=https://stories.starbucks.com/stories/2017/starbucks-barrel-aged-coffee-debuts-at-seattle-roastery/ | work=Starbucks | date=March 6, 2017}}</ref> Starbucks's barrel-aged coffee will be sold with a small batch of unroasted [[Starbucks Reserve]] Sulawesi beans, which are then hand-scooped into whiskey barrels from Washington state.<ref>{{cite news | url=https://money.cnn.com/2017/03/07/news/companies/starbucks-whiskey-coffee/ |title=Starbucks unveils whiskey barrel-aged coffee. Yum! | first=Paul R. | last=La Monica |work=[[CNN]] | date=March 7, 2017}}</ref> === Oleato coffee === In February 2023, Starbucks announced it would introduce a line of coffee drinks made with extra virgin [[olive oil]], including lattes, shaken espresso, and cold brews. This would not be a limited-time offering, but rather "'one of the biggest launches we’ve had in decades,'" according to Brady Brewer, the company's chief marketing officer. The goal was to create a new category of beverage. Unlike other drinks, this came about because of the habits of then-CEO Howard Schultz, who was introduced to consuming a teaspoon of olive oil each day by an olive oil producer he met in [[Sicily]].<ref name=":8" /> The drinks were initially available in Italy and later expanded to stores in [[Southern California]] in spring 2023 and then the [[United Kingdom|UK]], [[Middle East]], and [[Japan]] later the same year.<ref>{{Cite web |last=Wiener-Bronner |first=Danielle |date=February 21, 2023 |title=Starbucks' new drinks have a spoonful of olive oil in every cup {{!}} CNN Business |url=https://www.cnn.com/2023/02/21/business/starbucks-oleato/index.html |access-date=January 6, 2025 |website=CNN |language=en}}</ref> After its launch, ''[[CNN]]'' reported some customers reported digestive distress after drinking the beverages.<ref name=":8">{{Cite web |last=Maruf |first=Ramishah |date=April 8, 2023 |title=Some customers are complaining the new olive oil-infused Starbucks drink is making them run to the bathroom {{!}} CNN Business |url=https://www.cnn.com/2023/04/08/business/starbucks-oleato-drink-stomach-issues/index.html |access-date=April 10, 2023 |website=CNN |language=en}}</ref> In January 2024, the company said it would introduce the beverages nationwide in the US as well as in Canada, France, and China.<ref>{{Cite web |last=Valinsky |first=Jordan |date=January 30, 2024 |title=Starbucks is launching its olive oil-infused beverages nationwide {{!}} CNN Business |url=https://www.cnn.com/2024/01/30/food/starbucks-oleato-nationwide-launch/index.html |access-date=January 30, 2024 |website=CNN |language=en}}</ref><ref>{{Cite web |last=lkami |date=January 29, 2024 |title=Starbucks Oleato |url=https://about.starbucks.com/stories/2024/starbucks-oleato/ |access-date=January 6, 2025 |website=About Starbucks |language=en-US}}</ref> The Oleato beverages were permanently discontinued in November 2024.<ref>{{Cite web |last=Sirtori |first=Daniela |date=October 29, 2024 |title=Starbucks Is Pulling Olive Oil Drinks to Pare 'Complex' Menu |url=https://www.bloomberg.com/news/articles/2024-10-29/starbucks-sbux-pulls-olive-oil-drinks-as-holiday-menu-launches |access-date=January 6, 2025 |website=www.bloomberg.com}}</ref> === Starbucks card and loyalty program === In May 2008, a [[loyalty program]] was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free [[Wi-Fi]] Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea.<ref>{{cite web | url=https://www.starbucks.com/rewards#starcode | title=Card Rewards | publisher=Starbucks.com}}</ref> Each time a customer purchases a drink, they will earn stars if they present their rewards card or scan their card from the mobile app.<ref name=":1">{{Cite web|last1=Elliott|first1=Megan|date=November 4, 2018|title=How Does the Starbucks Rewards Program Work? Here's How to Get a Free Starbucks Drink|url=https://www.cheatsheet.com/money-career/how-does-the-starbucks-rewards-program-work-heres-how-to-get-a-free-starbucks-drink.html/|access-date=October 1, 2021|website=Showbiz Cheat Sheet|language=en-US|archive-date=August 11, 2022|archive-url=https://web.archive.org/web/20220811023018/https://www.cheatsheet.com/money-career/how-does-the-starbucks-rewards-program-work-heres-how-to-get-a-free-starbucks-drink.html/|url-status=dead}}</ref> Eventually, these stars accumulate to allow customers to redeem for perks such as free drinks, free add-ins, free bakery items or selected merchandise.<ref name=":1" /> In 2009, Starbucks began beta testing its [[mobile app]] for the Starbucks card, a stored value system in which consumers access pre-paid funds to purchase products at Starbucks.<ref>{{cite journal | url=https://scholarship.law.stjohns.edu/lawreview/vol88/iss1/4/ | last=Roark | first=Marc | title=Payment Systems, Consumer Tragedy, and Ineffective Remedies | journal=St. Johns Law Review |year=2014 | volume=86 | ssrn=2211013}}</ref> Starbucks released its complete mobile platform in January 2011.<ref>{{Cite news | url=https://stories.starbucks.com/stories/2011/mobile-payment-debuts-nationally-at-starbucks/ | title=Mobile Payment Debuts Nationally at Starbucks | work=Starbucks | date=January 18, 2011}}</ref><ref>{{Cite news | url=http://edition.cnn.com/2011/TECH/mobile/01/19/starbucks.payment.mashable/index.html | archive-url=https://web.archive.org/web/20110120050537/http://edition.cnn.com/2011/TECH/mobile/01/19/starbucks.payment.mashable/index.html | url-status=dead | archive-date=January 20, 2011 | title=Starbucks starts accepting mobile payments nationwide | first=Jennifer | last=Van Grove | agency=[[Mashable]] | via=[[CNN]] | date=January 19, 2011}}</ref> By December 2011, the number of mobile transactions exceeded 26 million.<ref>{{Cite news | url=https://stories.starbucks.com/stories/2011/starbucks-mobile-transactions-exceed-26-million-within-first-year/ | title=Starbucks Mobile Transactions Exceed 26 Million Within First Year | work=Starbucks | date=December 5, 2011}}</ref> === Electricity and Wi-Fi === In August 2002, Starbucks provided free [[Wi-Fi]] in the United Kingdom, although in the past, a Starbucks rewards card was required.<ref>{{Cite news | url=https://www.engadget.com/2011-10-07-starbucks-brews-up-free-two-click-wifi-in-the-uk.html | title=Starbucks brews up free, two-click Wi-Fi in the UK | first=Lydia | last=Leavitt | work=[[Engadget]] | date=October 7, 2011}}</ref><ref>{{Cite news | url=https://www.theregister.com/2004/03/24/starbucks_brings_wifi/ | title=Starbucks brings Wi-Fi to 154 UK stores | first=Tony | last=Smith | work=[[The Register]] | date=March 24, 2004}}</ref> On July 1, 2010, Starbucks offered free Wi-Fi in all of its stores in the U.S. and Canada.<ref>{{cite news| url=https://www.nytimes.com/2010/06/15/technology/15starbux.html | work=[[The New York Times]] | title=Starbucks to Offer Free Wi-Fi | first=Claire Cain | last=Miller | date=June 14, 2010 | url-access=subscription}}</ref><ref>{{cite news | url=https://www.thestar.com/business/2010/06/30/starbucks_offers_free_wifi_in_canada.html | title=Starbucks offers free Wi-Fi in Canada | first=Emily |last=Mathieu | work=[[Toronto Star]] | date=June 30, 2010}}</ref><ref>{{cite news | url=https://stories.starbucks.com/stories/2010/starbucks-turns-on-free-wi-fi-for-customers-july-1st/ | title=Starbucks Turns on Free Wi-Fi for Customers July 1st | work=Starbucks | date=June 29, 2010}}</ref> In August 2010, Starbucks began offering free Wi-Fi in Germany via [[BT Openzone]].<ref>{{cite news | url=https://www.retailtimes.co.uk/starbucks-offers-free-wi-fi-in-germany/ | title=Starbucks offers free Wi-Fi in Germany | work=Retail Times | date=August 24, 2010 | access-date=April 19, 2021 | archive-date=April 19, 2021 | archive-url=https://web.archive.org/web/20210419142753/https://www.retailtimes.co.uk/starbucks-offers-free-wi-fi-in-germany/ | url-status=dead }}</ref> In October 2012, Starbucks and Duracell [[Powermat]] announced a pilot program to install Powermat charging surfaces in the tabletops in selected Starbucks stores in the Boston area.<ref>{{cite news | url=https://www.boston.com/business/technology/innoeco/2012/10/starbucks_picks_boston_for_pil.html | title=Starbucks picks Boston for pilot test of wire less charging in partnership with Duracell Powermat | first=Scott | last=Kirsner | work=[[The Boston Globe]] | date=October 29, 2012}}</ref> Furthermore, Starbucks announced its support in the [[Power Matters Alliance]] (PMA) and its membership in the PMA board, along with Google and AT&T, in an effort to create "a real-world ecosystem of wireless power" through a universal wireless charging standard that customers could use to recharge smartphones.<ref>{{cite news | url=https://www.engadget.com/2012-10-29-pma-starbucks-google-att.html |title=Boston-area Starbucks testing wireless smartphone charging; Starbucks, Google and AT&T back PMA standard | first=Ben | last=Gilbert | work=[[Engadget]] | date=October 29, 2012}}</ref> In 2013, it switched providers in the U.S. from [[AT&T]] to [[Google]].<ref>{{cite news | url=https://www.cnet.com/news/at-starbucks-at-t-is-out-and-google-is-in-for-wi-fi/ | title=At Starbucks, AT&T is out and Google is in for Wi-Fi | first=Shara |last=Tibken | work=[[CNET]] | date=July 31, 2013}}</ref> In August 2016, [[startup company]] FluxPort introduced [[Qi (standard)|Qi]] [[inductive charging]] pads at select locations in Germany.<ref>{{Cite press release | url=https://www.prnewswire.com/news-releases/fluxport-brings-qi-wireless-charging-to-starbucks-coffee-houses-300317457.html | title=FluxPort Brings Qi Wireless Charging to Starbucks Coffee Houses | publisher=[[PR Newswire]] | date=August 24, 2016}}</ref>
Summary:
Please note that all contributions to Niidae Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
Encyclopedia:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)
Search
Search
Editing
Starbucks
(section)
Add topic