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==Shopping activity== ===Shopping seasons=== Shopping frenzies are periods of time where a burst of spending occurs, typically near holidays in the United States, with [[Christmas shopping]] being the biggest shopping spending season, starting as early as October and continuing until after Christmas. Some [[religion]]s regard such spending seasons as being against their faith and dismiss the practice. Many contest the over-commercialization and the response by stores that downplay the shopping season often cited in the [[Christmas controversy|War on Christmas]]. The [[National Retail Federation]] (NRF) also highlights the importance of back-to-school shopping for retailers which comes second behind holiday shopping, when buyers often buy clothing and school supplies for their children.<ref>{{cite news|url=https://money.cnn.com/2007/08/09/news/economy/July_retailsales/index.htm|title=Back-to-school sales' mixed grades|publisher=CNN|work=CNNMoney.com|access-date=2008-01-27 | date=2007-08-09 | first=Parija B. | last=Kavilanz}}</ref> In 2017, Americans spent over $83 billion on back-to-school and back-to-college shopping, according to the NRF annual survey.<ref>{{Cite news|url=https://nrf.com/resources/consumer-research-and-data/holiday-spending/back-school-headquarters|title=Back-to-School Headquarters|date=2014-07-15|work=National Retail Federation|access-date=2018-01-18|language=en}}</ref> Seasonal shopping consists of buying the appropriate [[clothing]] for the particular [[season]]. In winter people bundle up in warm layers and coats to keep warm, while in summer people wear less clothing to stay cooler in the heat. Seasonal shopping now revolves a lot around [[holiday]] sales and buying more for less. Stores need to get rid of all of their previous seasonal clothing to make room for the new trends of the upcoming season.<ref>{{Cite web|url=http://www.finweb.com/financial-planning/shopping-for-clothes-in-the-off-season.html#axzz44F5YNuf0|title=Shopping for Clothes in the Off-Season - Financial Web|website=www.finweb.com|access-date=2016-03-31}}</ref> The end-of-season sales usually last a few weeks with prices lowering further towards the closing of the sale. During sales items can be discounted from 10% up to as much as 50%, with the biggest reduction sales occurring at the end of the season. Holiday shopping periods are extending their sales further and further with holidays such as [[Black Friday (shopping)|Black Friday]] becoming a month-long event stretching promotions across November . These days shopping doesn't stop once the mall closes, as people have more access to stores and their sales than ever before with the help of the internet and apps.<ref>{{Cite web|url=https://www.thinkwithgoogle.com/articles/2014-holiday-shopper-research-shopping-never-sleeps.html|title=2014 Holiday Shopper Research: Shopping Never Sleeps|website=Think with Google|access-date=2016-03-31|archive-date=2016-04-01|archive-url=https://web.archive.org/web/20160401144933/https://www.thinkwithgoogle.com/articles/2014-holiday-shopper-research-shopping-never-sleeps.html|url-status=dead}}</ref> Today many people research their purchases online to find the cheapest and best deal with one third of all shopping searches on Google happen between 10:00 pm and 4:00 am.<ref>{{Cite web|url=https://www.thinkwithgoogle.com/articles/2014-holiday-shopper-research-shopping-never-sleeps.html|title=2014 Holiday Shopper Research: Shopping Never Sleeps|website=Think with Google|access-date=2016-03-31|archive-date=2016-04-01|archive-url=https://web.archive.org/web/20160401144933/https://www.thinkwithgoogle.com/articles/2014-holiday-shopper-research-shopping-never-sleeps.html|url-status=dead}}</ref> Shoppers are now spending more time consulting different sources before making a final purchasing decision. Shoppers once used an average of five sources for information before making a purchase, but numbers have risen to as high as 12 sources in 2014.<ref>{{Cite web|url=https://www.thinkwithgoogle.com/articles/five-holiday-shopping-trends-marketers-should-watch.html|title=Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch in 2014|website=Think with Google|access-date=2016-03-31|archive-date=2016-04-02|archive-url=https://web.archive.org/web/20160402052211/https://www.thinkwithgoogle.com/articles/five-holiday-shopping-trends-marketers-should-watch.html|url-status=dead}}</ref> ===Spree shopping=== {{redirect|Shopping spree||Shopping Spree (disambiguation)}} Spree shopping, or ‘going on a shopping spree’, is an individual period of intense and indulgent shopping involving many purchases, which differs from both normal shopping and compulsive shopping in its scope and purpose.<ref>Nina Savelle-Rocklin and Salman Akhtar, ''Beyond the Primal Addiction: Food, Sex, Gambling, Internet, Shopping, and Work'' (2019), p. 129.</ref> One study reportedly showed that the [[pleasure centers]] of the brain were stimulated during a shopping spree similarly to the stimulation experienced during sexual activity.<ref>{{cite web|url=https://abcnews.go.com/Lifestyle/brain-shopping-spree/story?id=30287441 |title=This Is What Your Brain Looks Like on a Shopping Spree|first1=Mara|last1=Schiavocampo|first2=Jackie|last2=Pou|first3=Alexa|last3=Valiente|publisher=[[ABC News (United States)|ABC News]]|date=April 13, 2015}}</ref> A shopping spree may be "especially problematic for those whose immediate release of tension is followed by subsequent feelings of guilt, sadness, anger, or despair over what turned out to be an unwanted purchase".<ref>Arthur Neal an dHelen Youngelson Neal, ''Core Values in American Life: Living with Contradictions'' (Routledge, 2017), p. 93.</ref>
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