Editing Sean Combs (section)

===Sean John===
[[File:Broadway Crowds (5896264776) crop.jpg|thumb|A billboard of Sean John is in the distance on [[Broadway (Manhattan)|Broadway]], 2011.]]
In 1998, Combs started a clothing line, ''[[Sean John]]''. It was nominated for the [[Council of Fashion Designers of America]] (CFDA) award for Menswear Designer of the Year in 2000,<ref name="LookOnline 2000" /> and won in 2004.<ref name="CFDA 2012" /> California billionaire [[Ronald Burkle]] invested $100&nbsp;million into the company in 2003.<ref name="AutoRQ-15" />

In late 2006, the department store [[Macy's]] removed Sean John jackets from their shelves when they discovered that the clothing was made using [[raccoon dog]] fur. Combs had not known the jackets were made with genuine fur, but as soon as he was alerted, he had production stopped.<ref name="MSNBC December 2006" />

In November 2008, Combs added a men's perfume line "I Am King" to the Sean John brand. The fragrance, dedicated to [[Barack Obama]], [[Muhammad Ali]], and [[Martin Luther King Jr.]], featured [[Bar Refaeli]] in its advertising.{{sfn|Traugh|2010|p=82}} In early 2016, Sean John introduced the brand's GIRLS collection.<ref name="AutoRQ-16"/>