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==== Online ==== A 2012 study by ''[[The Wall Street Journal]]'' found that [[Staples Inc.|Staples]], [[The Home Depot]], [[Rosetta Stone (software)|Rosetta Stone]] and some other online retailers displayed different prices to customers in different locations (distinct from shipping prices). Staples based discounts on proximity to competitors like [[OfficeMax]] and [[Office Depot]]. This generally resulted in higher prices for customers in more rural areas, who were on average less wealthy than customers seeing lower prices.<ref>{{cite news |author1=Jennifer Valentino-DeVries |author2=Jeremy Singer-Vine |author3=Ashkan Soltani |newspaper=[[Wall Street Journal]] |date=24 Dec 2012 |url=https://www.wsj.com/articles/SB10001424127887323777204578189391813881534 |title=Websites Vary Prices, Deals Based on Users' Information}}</ref><ref>{{cite web |url=https://venturebeat.com/2012/12/24/staples-online-stores-price-changes/ |title=Staples, Home Depot, and other online stores change prices based on your location |date=24 December 2012 |access-date=26 April 2018}}</ref><ref>{{cite web |title=Online price discrimination: a surprising reality in ecommerce |date=2013-05-09 |url=https://econsultancy.com/blog/62699-online-price-discrimination-a-surprising-reality-in-ecommerce |access-date=26 April 2018}}</ref>
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