Editing Persuasion (section)

===Narrative transportation theory===
{{Main|Transportation theory (psychology)}}
Narrative transportation theory proposes that when people lose themselves in a story, their attitudes and intentions change to reflect that story.<ref name="Braddock2016">{{cite journal |last1=Braddock |first1=Kurt |last2=Dillard |first2=James Price |author2-link=James Price Dillard |title=Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors |journal=Communication Monographs |date=25 February 2016 |volume=83 |issue=4 |pages=446–467 |doi=10.1080/03637751.2015.1128555|s2cid=146978687 }}</ref> The mental state of narrative transportation can explain the persuasive effect of stories on people, who may experience narrative transportation when certain contextual and personal preconditions are met, as Green and Brock<ref>Green, M. C., & Brock, T. C. (2002). "In the mind's eye: Transportation-imagery model of narrative persuasion." In M. C. Green, J. J. Strange & T. C. Brock (Eds.), ''Narrative impact: Social and cognitive foundations''. (pp. 315-341). Mahwah, NJ: Lawrence Erlbaum.</ref> postulate for the transportation-imagery model. Narrative transportation occurs whenever the story receiver experiences a feeling of entering a world evoked by the narrative because of empathy for the story characters and imagination of the story plot.