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===Commercial expectations=== According to Selway, Radiohead's American label [[Capitol Records|Capitol]] saw the album as {{"'}}commercial suicide'. They weren't really into it. At that point, we got the fear. How is this going to be received?"<ref name="CANTIN"> {{citation | first = Paul | last = Cantin | title = Radiohead's OK Computer confounds expectations | date = 19 October 1997 | newspaper = [[Ottawa Sun]] }}</ref> Yorke recalled: "When we first gave it to Capitol, they were taken aback. I don't really know why it's so important now, but I'm excited about it."<ref>{{cite news|last=Strauss|first=Neil|title=The Pop Life: The Insane Clown Posse, recalled by Disney and now in demand Promoting Radiohead|date=July 1997|magazine=[[The New York Times]]|url=https://www.nytimes.com/1997/07/02/arts/the-pop-life-919608.html}}</ref> Capitol lowered its sales forecast from two million to half a million.{{sfn|Randall|2000|p=202}} In O'Brien's view, only [[Parlophone]], the band's British label, remained optimistic, while global distributors dramatically reduced their sales estimates.{{sfn|Randall|2000|p=242}} Label representatives were reportedly disappointed with the lack of marketable songs, especially the absence of anything resembling Radiohead's 1992 hit "[[Creep (Radiohead song)|Creep]]".<ref name="BLASHILL"> {{citation | first = Pat | last = Blashill | title = Band of the Year: Radiohead | date = January 1998 | magazine = [[Spin (magazine)|Spin]]}}</ref> "''OK Computer'' isn't the album we're going to rule the world with", Colin Greenwood predicted at the time. "It's not as hitting-everything-loudly-whilst-waggling-the-tongue-in-and-out, like ''The Bends''. There's less of the [[Van Halen]] factor."<ref name="MORAN"/>
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