Editing Neil Gaiman (section)

===Blog and social media===
In February 2001, when Gaiman had completed writing ''[[American Gods]]'', his publishers set up a promotional website featuring a [[weblog]] in which Gaiman described the day-to-day process of revising, publishing, and promoting the novel. After the novel was published, the website evolved into a more general Official Neil Gaiman Website.<ref>{{cite web |title=Official Neil Gaiman Website |url=http://neilgaiman.com/ |access-date=26 July 2011 |work=Neilgaiman.com}}</ref> Gaiman generally posts to the blog describing the day-to-day process of being Neil Gaiman and writing, revising, publishing, or promoting whatever the current project is. He also posts reader emails and answers questions, which gives him unusually direct and immediate interaction with fans. One of his answers on why he writes the blog is "because writing is, like death, a lonely business."<ref>{{cite web |date=11 February 2008 |title=Neil Gaiman's journal, 2/11/2008 |url=http://journal.neilgaiman.com/2008/02/m-is-for-mirrors-youll-stare-in-forever.html |access-date=26 July 2011 |work=Journal.neilgaiman.com}}</ref> The original ''American Gods'' blog was extracted for publication in the [[NESFA Press]] collection of Gaiman miscellany, ''Adventures in the Dream Trade''.<ref>{{cite web |title=Adventures in the Dream Trade: Table of Contents |url=http://www.nesfa.org/press/Books/Gaiman.html |url-status=dead |archive-url=https://web.archive.org/web/20110807161953/http://www.nesfa.org/press/Books/Gaiman.html |archive-date=7 August 2011 |access-date=23 August 2011 |work=www.nefsa.org |publisher=NEFSA Press}}</ref> To celebrate the seventh anniversary of the blog, the novel ''American Gods'' was provided free of charge online for a month.<ref>{{cite web |last=Gaiman |first=Neil |title=Death, and Free Revisited |url=http://journal.neilgaiman.com/2011/02/death-and-free-revisited.html |date=12 February 2011 |access-date=22 August 2011 |work=Neil Gaiman Journal}}</ref>

Gaiman joined [[Twitter]] in 2008. In 2013, Gaiman was named by ''[[IGN]]'' as one of "The Best Tweeters in Comics", describing his posts as "sublime".<ref>{{cite web |last=Yehl |first=Joshua |date=20 February 2013 |title=The Best Tweeters in Comics |url=https://www.ign.com/articles/2013/02/20/the-best-tweeters-in-comics |access-date=22 April 2014}}</ref>