Editing Negotiation (section)

=== BATNA ===
The best alternative to a negotiated agreement, or [[BATNA]], is the most advantageous alternative course of action a negotiator can take should the current negotiation end without reaching an agreement. The quality of a BATNA has the potential to improve a party's negotiation outcome. Understanding one's BATNA can empower an individual and allow him or her to set higher goals when moving forward.<ref>Journal of Personality and Social Psychology, 83 (5) (2002), pp. 1131–1140</ref> Alternatives need to be actual and actionable to be of value.<ref>{{Cite web |date=2024-08-13 |title=best alternative to a negotiated agreement |url=https://www.pon.harvard.edu/tag/best-alternative-to-a-negotiated-agreement/ |access-date=2024-08-16 |website=PON - Program on Negotiation at Harvard Law School |language=en-US}}</ref> Negotiators may also consider the other party's BATNA and how it compares to what they are offering during the negotiation.<ref>{{Cite book |last1=Lewicki |first1=Roy J. |title=Negotiation: Readings, Exercises and Cases |last2=Barry |first2=Bruce |last3=Saunders |first3=David M. |publisher=[[McGraw Hill Education]] |year=2014 |isbn=9780077862428 |edition=7th |pages=467}}</ref>