Editing Mountain Dew (section)

===DEWmocracy 2===
[[File:WhiteOutDistortionandTyphoonDew.jpg|thumb|right|DEWmocracy 2: Collective Intelligence (2010) flavor finalists: White Out, Distortion, and Typhoon]]Mountain Dew announced a continuation of the DEWmocracy campaign&nbsp;– referred to as "DEWmocracy 2"<ref name=dewm2>{{cite journal|last=Cirillo|first=Jennifer|title=DEWmocracy 2 Continues to Buzz|journal=Beverage World|date=11 March 2010|url=http://www.beverageworld.com/index.php?option=com_content&view=article&id=37525:dewmocracy-2-continues-to-buzz&catid=34|archive-url=https://web.archive.org/web/20110707231059/http://www.beverageworld.com/index.php?option=com_content&view=article&id=37525:dewmocracy-2-continues-to-buzz&catid=34|archive-date=7 July 2011|url-status=dead}}</ref>&nbsp;– which launched in July 2009. A marked difference between DEWmocracy 2 and its predecessor was the wider range of online voting methods, expanding beyond the DEWmocracy website to include [[Facebook]], [[Twitter]], [[YouTube]],<ref name=dewmocracybook>{{cite book|last=Weber|first=Larry|title=Marketing to the Social Web: How Digital Customer Communities Build Your Business|year=2009|publisher=Wiley|isbn=978-0-470-41097-4|page=137|url=https://books.google.com/books?id=OLXuSpdKeNEC&q=%22Mountain%20Dew%22%20flavors&pg=PA137|edition=2nd|archive-url=https://web.archive.org/web/20130605185708/http://books.google.com/books?id=OLXuSpdKeNEC&lpg=PA137&dq=%22Mountain%20Dew%22%20flavors&pg=PA137#v=onepage&q=%22Mountain%20Dew%22%20flavors&f=false|archive-date=5 June 2013|url-status=live}}</ref> and the "Dew Labs Community"&nbsp;– a private, online forum for the "most passionate Dew fans."<ref name=dewmoccomm>{{cite news|last=Sullivan|first=Laurie|title=Mountain Dew Crowd Sources Ad Media Buying|url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=128827|newspaper=MediaPost News|date=24 May 2010|url-status=dead|archive-url=https://web.archive.org/web/20110714065159/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=128827|archive-date=14 July 2011}}</ref> In July 2009, Dew Labs sampling trucks distributed [[product sample]]s of seven potential flavor variations. At the same time, 50 "Dew fanatics" were chosen based on their video submissions to the video website 12seconds.tv, and were shipped boxes of the seven prototype flavors.<ref name=12sec /> From the initial seven flavors, taste testers were asked to elect three final flavors for later release at [[retail store]]s. The three new candidate flavors were Distortion (a Key lime flavor), Typhoon (a tropical punch flavor), and White Out (a smooth citrus flavor). The three new candidate flavors were released on 19 April 2010 and voting lasted until 14 June. The following day, White Out was announced as the winner. Mountain Dew White Out was released for sale on 4 October 2010. A limited production White Out [[Slurpee]] (Mtn Dew White Out Freeze) was made available at [[7-Eleven]] stores beginning in January 2011. In July 2011, Mountain Dew Typhoon was re-released briefly in 2-liter form; in June 2022, it was re-released on the Mountain Dew online store.<ref>{{Cite web |title=Mtn Dew Is Bringing Back a Flavor That's Been Shelved for More Than a Decade |url=https://www.thrillist.com/news/nation/mtn-dew-typhoon-returns |access-date=2022-06-02 |website=Thrillist |date=24 May 2022 |language=en}}</ref>