Editing Mickey Mouse (section)

==Merchandising==
Since his early years, Mickey Mouse has been licensed by Disney to appear on many different kinds of merchandise. Mickey was produced as plush toys and figurines, and Mickey's image has graced almost everything from T-shirts to lunchboxes. Largely responsible for early Disney merchandising was [[Kay Kamen]], Disney's head of merchandise and licensing from 1932 until his death in 1949, who was called a "stickler for quality". Kamen was recognized by the Walt Disney Company as having a significant part in Mickey's rise to stardom and was named a [[Disney Legend]] in 1998.<ref>[https://web.archive.org/web/20111024182516/http://disney.go.com/disneyinsider/history/legends/Kay-Kamen Kay Kamen] at disney.com</ref> At the time of his 80th-anniversary celebration in 2008, ''[[Time (magazine)|Time]]'' declared Mickey Mouse one of the world's most recognized characters, even when compared against [[Santa Claus]].<ref name="Time 80">{{cite magazine|url=http://content.time.com/time/arts/article/0,8599,1859935,00.html|title=A Brief History of Mickey Mouse|author=Claire Suddath|magazine=Time |date=November 18, 2008|access-date=March 21, 2016|archive-date=April 10, 2022|archive-url=https://web.archive.org/web/20220410182052/http://content.time.com/time/arts/article/0,8599,1859935,00.html|url-status=live}}</ref> Disney officials have stated that 98% of children aged 3–11 around the world are at least aware of the character.<ref name="Time 80"/> Disney expected the ''Mickey Mouse & Friends'' brand to make $9 billion in retail sales in 2011.<ref>{{cite web|url=https://www.businesswire.com/news/home/20110609006561/en/Disney-Consumer-Products-Poised-for-Incremental-Retail-Sales-Growth-with-New-Disney-Baby-Store-Rich-Franchise-Investment|archive-url=https://web.archive.org/web/20230905080857/https://www.businesswire.com/news/home/20110609006561/en/Disney-Consumer-Products-Poised-for-Incremental-Retail-Sales-Growth-with-New-Disney-Baby-Store-Rich-Franchise-Investment|title=Disney Consumer Products Poised for Incremental Retail Sales Growth with New Disney Baby Store & Rich Franchise Investment|website=[[Business Wire]]|archive-date=September 5, 2023|date=June 9, 2011|access-date=September 5, 2023}}</ref><ref>{{cite web|url=https://www.reuters.com/article/disney-cars-idUSN0923274720110609|archive-url=https://web.archive.org/web/20230905080723/https://www.reuters.com/article/disney-cars-idUSN0923274720110609|title=Disney expects Cars merchandise to top Toy Story|website=[[Reuters]]|archive-date=September 5, 2023|date=June 9, 2011|access-date=September 5, 2023}}</ref>

===Disney parks===
{{multiple images|perrow=1
|image1=HKMickeyMinnieMainStreetSummer07.JPG
|caption1=Minnie and Mickey at [[Hong Kong Disneyland]]
|image2=Disneyland park - Anaheim Los Angeles California USA (9894366226).jpg
|caption2=Mickey's house at [[Mickey's Toontown]]
}}

As the official Walt Disney mascot, Mickey has played a central role in the [[Walt Disney Parks and Resorts|Disney parks]] since the opening of [[Disneyland]] in 1955. As with other characters, Mickey is often portrayed by a non-speaking costumed actor. In this form, he has participated in ceremonies and countless parades, and poses for photographs with guests. As of the presidency of [[Barack Obama]] (who jokingly referred to him as "a world leader who has bigger ears than me")<ref>{{cite news|last=Auletta|first=Kate|title=Obama Disney World Visit: President Touts Tourism, Mickey's Big Ears During Speech|url=https://www.huffingtonpost.com/2012/01/19/obama-disney_n_1216470.html|access-date=February 14, 2014|newspaper=The Huffington Post|date=January 19, 2012|archive-date=March 8, 2017|archive-url=https://web.archive.org/web/20170308173435/http://www.huffingtonpost.com/2012/01/19/obama-disney_n_1216470.html|url-status=live}}</ref> Mickey has met every U.S. president since [[Harry Truman]], with the exception of [[Lyndon B. Johnson]].<ref name="TIME">Suddath, Claire. "[https://web.archive.org/web/20081123080800/http://www.time.com/time/arts/article/0,8599,1859935,00.html A Brief History of Mickey Mouse]." ''[[Time (magazine)|Time]]''. November 18, 2008.</ref>

Mickey also features in several specific attractions at the Disney parks. [[Mickey's Toontown]] (Disneyland and [[Tokyo Disneyland]]) is a themed land which is a recreation of Mickey's neighborhood. Buildings are built in a cartoon style and guests can visit [[Mickey's House and Meet Mickey|Mickey]] or Minnie's houses, Donald Duck's boat, or [[Goofy]]'s garage. This is a common place to meet the characters.<ref>[http://disneyland.disney.go.com/disneyland/mickeys-house/ Mickey's House and Meet Mickey] {{Webarchive|url=https://web.archive.org/web/20130516023607/http://disneyland.disney.go.com/disneyland/mickeys-house/ |date=May 16, 2013 }} at disney.com</ref>

[[Mickey's PhilharMagic]] ([[Magic Kingdom]], [[Tokyo Disneyland]], [[Hong Kong Disneyland]], [[Disney California Adventure]]) is a [[4D film]] which features Mickey in the familiar role of symphony conductor. At [[Main Street Cinema]] several of Mickey's short films are shown on a rotating basis; the sixth film is always ''Steamboat Willie''.{{citation needed|date=February 2024}} Mickey plays a central role in ''[[Fantasmic!]]'' ([[Disneyland Resort]], [[Disney's Hollywood Studios]]) a live nighttime show which famously features Mickey in his role as the [[Fantasia (1940 film)|Sorcerer's Apprentice]]. Mickey was also a central character in the now-defunct [[Mickey Mouse Revue]] (Magic Kingdom, Tokyo Disneyland) which was an indoor show featuring animatronic characters. Mickey's face formerly graced the [[Mickey's Fun Wheel]] (now Pixar Pal-A-Round) at [[Disney California Adventure Park]], where a figure of him also stands on top of [[Silly Symphony Swings]].

[[Mickey & Minnie's Runaway Railway]] at Disney's Hollywood Studios is a trackless dark ride themed to Mickey Mouse.<ref>{{Cite web|title=Disney Unveils First-ever Mickey Mouse Ride|url=https://www.travelandleisure.com/trip-ideas/disney-vacations/disney-mickey-mouse-attraction|access-date=February 13, 2021|website=Travel + Leisure|language=en|archive-date=January 26, 2022|archive-url=https://web.archive.org/web/20220126141752/https://www.travelandleisure.com/trip-ideas/disney-vacations/disney-mickey-mouse-attraction|url-status=live}}</ref>

In addition to Mickey's overt presence in the parks, numerous images of him are also subtly included in sometimes unexpected places. This phenomenon is known as "[[Hidden Mickeys]]", involving hidden images in Disney films, theme parks, and merchandise.<ref name="Canadian Newspaper">{{cite news|url=https://www.thestar.com/SpecialSections/FloridaTravel/article/122444|title=Exposing hidden world of Mickey Mouse|last=Sponagle|first=Michele|date=November 25, 2006|publisher=[[Toronto Star]]|archive-url=https://web.archive.org/web/20080224180417/http://www.thestar.com/SpecialSections/FloridaTravel/article/122444|archive-date=February 24, 2008}}</ref>

===Video games===
{{Main|List of Disney video games#Mickey Mouse games|l1=List of Disney video games (Mickey Mouse games)}}

Mickey has starred in many [[video games]], including ''[[Mickey Mousecapade]]'' on the [[Nintendo Entertainment System]], ''[[Mickey Mania: The Timeless Adventures of Mickey Mouse]]'', ''[[Mickey's Ultimate Challenge]]'', and ''[[Disney's Magical Quest]]'' on the [[Super Nintendo Entertainment System]], ''[[Castle of Illusion Starring Mickey Mouse]]'' on the [[Mega Drive]]/Genesis, ''[[Mickey Mouse: Magic Wands!]]'' on the [[Game Boy]], and many others. In the 2000s, the ''Disney's Magical Quest'' series were [[porting|ported]] to the [[Game Boy Advance]], while Mickey made his [[History of video game consoles (sixth generation)|sixth generation era]] debut in ''[[Disney's Magical Mirror Starring Mickey Mouse]]'', a [[GameCube]] title aimed at younger audiences. Mickey plays a major role in the ''[[Kingdom Hearts]]'' series, where he is depicted as a [[Keyblade]] Master and the king of Disney Castle.<ref>{{Cite web |last=Frank |first=Allegra |date=2019-01-25 |title=Kingdom Hearts is complicated — so we've summarized the first two games for you |url=https://www.polygon.com/2019/1/25/18197545/kingdom-hearts-story-explained-recap |access-date=2025-04-25 |website=[[Polygon (website)|Polygon]] |language=en-US}}</ref> ''[[Epic Mickey]]'', featuring a darker version of the Disney universe, was released in 2010 for the [[Wii]]. The game is part of an effort by [[the Walt Disney Company]] to re-brand the Mickey Mouse character by moving away from his current squeaky clean image and reintroducing the mischievous side of his personality.<ref name="nytimes">{{cite news |last=Barnes |first=Brooks |date=November 4, 2009 |title=After Mickey's Makeover, Less Mr. Nice Guy |newspaper=The New York Times |url=https://www.nytimes.com/2009/11/05/business/media/05mickey.html?hp |access-date=November 5, 2009 |archive-date=January 4, 2015 |archive-url=https://web.archive.org/web/20150104124035/http://www.nytimes.com/2009/11/05/business/media/05mickey.html?hp |url-status=live }}</ref> Mickey Mouse is a playable character in the mobile game ''Disney Heroes: Battle Mode''.<ref>{{Cite web |date=2018-10-30 |title=Update 1.5 Patch Notes |url=https://discourse.disneyheroesgame.com/t/update-1-5-patch-notes/97304/7 |access-date=2024-04-20 |website=Disney Heroes: Battle Mode |language=en |archive-date=April 20, 2024 |archive-url=https://web.archive.org/web/20240420054920/https://discourse.disneyheroesgame.com/t/update-1-5-patch-notes/97304/7 |url-status=live }}</ref>{{clear}}

===Watches and clock===
Mickey was famously featured on wristwatches and alarm clocks, typically utilizing his hands as the actual hands on the face of the clock. The first Mickey Mouse watches were manufactured in 1933 by the [[Ingersoll Watch Company]]. The seconds were indicated by a turning disk below Mickey. The first Mickey watch was sold at the [[Century of Progress]] in Chicago, 1933 for $3.75 ({{inflation|US|3.75|1933|fmt=eq}}). Mickey Mouse watches have been sold by other companies and designers throughout the years, including [[Timex Group USA|Timex]], Elgin, Helbros, Bradley, Lorus, and [[Gérald Genta]].<ref>{{cite web|url=http://thesydneytarts.blogspot.com/2009/11/gerald-genta-gerald-genta-legend-man.html|title=THE SYDNEY TARTS: Gérald Genta|publisher=Thesydneytarts.blogspot.com|date=November 29, 2009|access-date=April 8, 2012|archive-date=April 9, 2021|archive-url=https://web.archive.org/web/20210409025623/http://thesydneytarts.blogspot.com/2009/11/gerald-genta-gerald-genta-legend-man.html|url-status=live}}</ref> The fictional character [[Robert Langdon]] from Dan Brown's novels was said to wear a Mickey Mouse watch as a reminder "to stay young at heart."<ref>[http://www.hodinkee.com/blog/2009/10/26/the-original-mickey-mouse-watch-11000-sold-in-one-day-robert.html The Original Mickey Mouse Watch: 11,000 Sold in One Day & Robert Langdon's Choice] at hodinkee.com {{webarchive |url=https://web.archive.org/web/20141015091014/http://www.hodinkee.com/blog/2009/10/26/the-original-mickey-mouse-watch-11000-sold-in-one-day-robert.html |date=October 15, 2014}}</ref>

===Other products===
In 1989, [[Milton Bradley]] released the electronic talking game titled ''Mickey Says'', with three modes featuring Mickey Mouse as its host. Mickey also appeared in other toys and games, including the [[Worlds of Wonder (toy company)|Worlds of Wonder]] released ''The Talking Mickey Mouse''.

[[Fisher-Price]] has produced a line of talking animatronic Mickey dolls including "Dance Star Mickey" (2010)<ref>{{cite web|url=http://www.fisher-price.com/fp.aspx?st=10&e=dancestarmickey |title=Dance Star Mickey From Fisher-Price |publisher=Fisher-price.com |access-date=April 8, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120313173804/http://www.fisher-price.com/fp.aspx?st=10&e=dancestarmickey |archive-date=March 13, 2012}}</ref> and "Rock Star Mickey" (2011).<ref>{{cite web|url=http://www.fisher-price.com/fp.aspx?e=rockstarmickey&st=10 |title=Rock Star Mickey From Fisher-Price |publisher=Fisher-price.com |access-date=April 8, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20111019185657/http://www.fisher-price.com/fp.aspx?st=10&e=rockstarmickey |archive-date=October 19, 2011}}</ref>

In total, approximately 40% of Disney's revenues for consumer products are derived from Mickey Mouse merchandise, with revenues peaking in 1997.<ref name="Time 80"/>