Editing MSNBC (section)

== Online ==
{{Main|NBCNews.com}}
MSNBC and its website msnbc.com were launched concurrently. Unlike the network, msnbc.com was operated as the general online news outlet of NBC News in partnership with Microsoft's [[MSN.com]] portal. The network and website were editorially separate at the time.<ref name="nyt-msnbcname">{{cite news | url=https://www.nytimes.com/2010/10/07/business/media/07msnbc.html | newspaper=[[The New York Times]] | first1=Brian | last1=Stelter |author-link1=Brian Stelter | title=MSNBC on the Web May Change Its Name | date=October 6, 2010 | access-date=February 22, 2017 | archive-date=February 26, 2017 | archive-url=https://web.archive.org/web/20170226122901/http://www.nytimes.com/2010/10/07/business/media/07msnbc.html | url-status=live }}</ref>

{{Gallery
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|File:MSNBC.com Turns 10.jpg
 |MSNBC celebrated its 10th anniversary in 2006.
|File:Msnbc.com Newsroom.jpg
 |NBCNews.com's main newsroom in Redmond, Washington, 2007
|File:111907cc1.jpg
 |NBCNews.com's newsroom in New York City, 2007
}}

In July 2012, NBC acquired Microsoft's remaining stake in msnbc.com, which was re-launched in 2013 as the website for MSNBC. The website included news, videos, essays and opinion columns.<ref name="msnbctonbcnews" /><ref>{{Cite news |last=Shapiro |first=Rebecca |date=October 15, 2012 |title=MSNBC Website Debuts New Look (PHOTO) |work=[[HuffPost]] |url=https://www.huffingtonpost.com/2012/10/15/msnbc-debuts-new-website_n_1967916.html |url-status=live |access-date=February 19, 2020 |archive-url=https://web.archive.org/web/20160304100001/http://www.huffingtonpost.com/2012/10/15/msnbc-debuts-new-website_n_1967916.html |archive-date=March 4, 2016}}</ref>

'''YouTube'''

MSNBC is one of the larger US news publishers on YouTube, with 6 million subscribers and "the highest number of views per subscriber" of any news account.<ref name="auto2">{{Cite web |date=September 14, 2024 |title='He's Not The Same': MSNBC's Ari Melber On Trump's Debate and How He'll Cover The 2024 Election |url=https://www.mediaite.com/podcasts/hes-not-the-same-msnbcs-ari-melber-breaks-down-the-trump-harris-debate-and-how-he-plans-to-cover-the-2024-election/ |access-date=September 29, 2024 |website=Mediaite |language=en}}</ref> Other news accounts have higher total views, including Fox News and Vox. MSNBC's most watched shows online through YouTube include The Beat with Ari Melber, The Rachel Maddow Show, and Deadline: White House.<ref>{{Cite web |last=Morris |first=Chris |title=More people watch YouTube than NBCUniversal or Paramount as the internet keeps crushing traditional TV |url=https://fortune.com/2024/05/15/youtube-vs-network-cable-tv/ |access-date=September 29, 2024 |website=Fortune |language=en}}</ref><ref name="auto2"/>

===Shift===
{{Main|Shift (MSNBC)}}

In July 2014, msnbc.com launched ''msnbc2'', a brand for several web-only series hosted by MSNBC personalities.<ref>{{cite web | url=https://www.msnbc.com/msnbc/watch/krystal-clear-on-iraq-clinton-283776579633 | title=Krystal Clear on Iraq & Clinton | publisher=MSNBC | access-date=February 19, 2020 | archive-date=February 17, 2020 | archive-url=https://web.archive.org/web/20200217173041/https://www.msnbc.com/msnbc/watch/krystal-clear-on-iraq-clinton-283776579633 | url-status=live }}</ref> In December 2014, msnbc2 was renamed ''shift'', with a programming schedule that was less focused on politics and more tailored to a younger audience.<ref>{{Cite news |last=Battaglio |first=Stephen |date=December 16, 2014 |title=MSNBC targets young viewers with streaming video service Shift |work=[[Los Angeles Times]] |url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-msnbc-online-20141216-story.html |url-status=live |access-date=February 19, 2020 |archive-url=https://web.archive.org/web/20200305092321/https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-msnbc-online-20141216-story.html |archive-date=March 5, 2020}}</ref>