Editing Lexus (section)

===Financial performance===
Financial data of Lexus operations are not disclosed publicly.<ref name=amplify>{{cite web|url=https://www.bloomberg.com/apps/news?pid=20601101&sid=aJNPURUsO0Kg&refer=japan|title=Toyota's U.S. Pain Amplified by Falling Lexus Sales|publisher=Bloomberg|date=6 April 2009|last=Ohnsman|first=Alan|access-date=19 April 2009|archive-date=18 August 2020|archive-url=https://web.archive.org/web/20200818000954/https://www.bloomberg.com/politics?pid=20601101&sid=aJNPURUsO0Kg&refer=japan|url-status=live}}</ref> However, automotive analysts estimate that the Lexus division contributes a disproportionate share of Toyota's profits, relative to its limited production and sales volume.<ref name=amplify/> Interviews with retired division officials indicate that depending on sales volume, vehicle [[product development]] cycles, and [[exchange rate]]s, Lexus sales have accounted for as much as half of Toyota's annual U.S. profit in certain years.<ref name=amplify/> Division executives have employed pricing strategies aimed at sustaining [[profit margin]]s rather than sales volume, with historically fewer price [[incentive]]s than rival brands.<ref name=amplify/> In 2006, Lexus entered Interbrand's list of the Top 100 Global Brands for the first time, with an estimated [[brand equity#Measurement|brand value]] of approximately $3 billion annually.<ref>{{cite web|url=http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2006.aspx |title=The 100 Top Brands 2006 |year=2007 |work=Interbrand |access-date=20 September 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100919163700/http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2006.aspx |archive-date=19 September 2010}}</ref> In 2009, Interbrand ranked Lexus as Japan's seventh largest brand, between [[Panasonic]] and Nissan, based on revenue, earnings, and market value.<ref name=jbrand/>
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