Editing Infant formula (section)

====Philippines====
Infant formula is one of the top three consumer commodities in the Philippines, and among the most imported products.<ref name="milkwars">[https://globalvoicesonline.org/2007/07/11/milk-wars-in-the-philippines-breastmilk-versus-infant-formula/ Milk wars in the Philippines: Breastmilk versus Infant Formula], ''Global Voices'', posted July 11, 2007.</ref> Annual sales amount to some US$469 million annually. US$88 million is spent on advertising the product.<ref name=ATrirr>Cher S Jimenez, [https://web.archive.org/web/20071011113818/http://atimes.com/atimes/Southeast_Asia/IG25Ae01.html Spilled corporate milk in the Philippines], ''Asia Times Online'', July 25, 2007, Retrieved 22 December 2008.</ref>

Infant formula marketing has been regulated since the 1987 Executive Order 51 or "Milk Code",<ref name="milkcode" /> which regulated, but did not ban, practices such as advertising and providing free samples. Shortly after it was enacted, [[Wyeth]] introduced "follow-on formula", which was not in the purview of the Milk Code which predated its market entry.

In 2006, the [[Department of Health (Philippines)|Department of Health]] banned the advertising of infant formula and the practice of providing free samples, regardless of intended age group (in the ''Revised Implementing Rules and Regulations'' of Executive Order 51, or RIRR).<ref name="UNICEF-P">UNICEF Philippines. [http://www.unicef.org/philippines/news/061101.html Breastfeeding advocates form consolidated action against formula companies.] {{Webarchive|url=https://web.archive.org/web/20100710002946/http://www.unicef.org/philippines/news/061101.html |date=July 10, 2010 }} Makati City, November 13, 2006. Retrieved August 9, 2011.</ref> The new regulation was challenged by the infant formula industry in the Supreme Court. Initially the challenge was dismissed, but this decision was reversed following industry pressure and a controversial letter by American business leader Thomas Donahue,<ref>{{cite web|url=http://pcij.org/blog/wp-docs/US_Chamber_of_Commerce_Letter.pdf|title=Letter by Thomas Donahue, August 11, 2006|website=pcij.org|access-date=April 3, 2018|archive-date=November 8, 2016|archive-url=https://web.archive.org/web/20161108053124/http://pcij.org/blog/wp-docs/US_Chamber_of_Commerce_Letter.pdf|url-status=dead}}</ref> then President and CEO of the [[United States Chamber of Commerce|US Chamber of Commerce]], resulting in the regulation being suspended and advertising continuing.<ref name="milkwars"/><ref name="milkcode">{{cite web|url=http://www.pcij.org/blog/?p=1789|title=The Philippine Milk Code: A timeline|date=June 20, 2007|website=pcij.org|access-date=April 3, 2018|archive-url=https://web.archive.org/web/20100825211915/http://www.pcij.org/blog/?p=1789|archive-date=August 25, 2010|url-status=dead}}</ref><ref name="UNICEF-P"/><ref>{{cite web|url=http://www.pcij.org/blog/?p=1788|title=Breast or bottle: The final showdown|date=June 20, 2007|website=pcij.org|access-date=April 3, 2018|archive-date=July 29, 2010|archive-url=https://web.archive.org/web/20100729035119/http://www.pcij.org/blog/?p=1788|url-status=dead}}</ref>
 
''[[The Guardian]]'' newspaper reports widespread illegal advertising and marketing of formula milk contrary to [[World Health Organization]] guidelines. Doctors and midwives are encouraged to promote feeding babies formula milk, advertising also targets mothers directly. Babies get sick and sometimes die because poor mothers cannot sterilize bottles.<ref>[https://www.theguardian.com/lifeandstyle/2018/feb/27/formula-milk-companies-target-poor-mothers-breastfeeding How formula milk firms target mothers who can least afford it] ''[[The Guardian]]''</ref>