Editing ITV Digital (section)

==Marketing==
ITV Digital ran an advertising campaign involving the comedian [[Johnny Vegas]] as Al and a knitted monkey simply called [[Monkey (character)|Monkey]], voiced by [[Ben Miller]]. A knitted replica of Monkey could be obtained by signing up to ITV Digital. Because the monkey could not be obtained without signing up to the service, a market for second-hand monkeys developed. At one time, original ITV Digital Monkeys were fetching several hundred pounds on [[eBay]],<ref>[http://networks.silicon.com/webwatch/0,39024667,11034508,00.htm ITV Monkey funds TV shopping start-up] {{Webarchive|url=https://web.archive.org/web/20081009153946/http://networks.silicon.com/webwatch/0,39024667,11034508,00.htm |date=9 October 2008 }} silicon.com, 11 July 2002</ref> and knitting patterns delivered by email were sold for several pounds. The campaign was created by the advertising agency [[Mother (advertising agency)|Mother]].<ref>{{cite web |title=ITV Monkey in custody battle |url=https://www.theguardian.com/media/2002/may/02/broadcasting.itvdigital |work=guardian.co.uk |first=John |last=Cassy |date=2002-05-02}}</ref> In August 2002, following ITV Digital's collapse, Vegas claimed that he was owed money for the advertisements.<ref>{{cite news|url=http://news.bbc.co.uk/2/hi/entertainment/2203705.stm|title=Vegas 'owed money for Monkey ads'|date=19 August 2002|work=BBC News}}</ref> In early 2007, Monkey and Al reappeared in an advert for [[PG Tips]] tea, which at first included a reference to ITV Digital's downfall.