Editing Gwyneth Paltrow (section)

===Goop===
{{Main|Goop (company)}}
In September 2008, Paltrow launched the weekly lifestyle newsletter Goop, encouraging readers to "nourish the inner aspect".<ref>{{cite news|url=https://www.nytimes.com/2009/02/22/fashion/22gwyneth.html|title=Martha, Oprah ... Gwyneth?|last=Morris|first=Bob|date=February 22, 2009|work=The New York Times|access-date=July 7, 2017|archive-date=January 7, 2020|archive-url=https://web.archive.org/web/20200107230858/https://www.nytimes.com/2009/02/22/fashion/22gwyneth.html|url-status=live}}</ref> Goop has expanded into a web-based company, Goop.com. According to Paltrow, the company's name came from someone telling her that successful internet companies have double O's in their name,<ref>{{cite news |title=How Goop's Haters Made Gwyneth Paltrow's Company Worth $250 Million |url=https://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.html |website=[[The New York Times]] |access-date=July 29, 2017 |archive-date=July 25, 2018 |archive-url=https://web.archive.org/web/20180725122233/https://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.html |url-status=live }}</ref> and "is a nickname, like my name is G.P., so that is really where it came from. And I wanted it to be a word that means nothing and could mean anything."<ref>{{cite web|title=GOOP: It's a portal into Gwyneth Paltrow's life|url=https://usatoday30.usatoday.com/life/people/2009-01-06-paltrow-goop_N.htm|website=USA Today|access-date=July 29, 2017|archive-date=January 17, 2020|archive-url=https://web.archive.org/web/20200117074454/https://usatoday30.usatoday.com/life/people/2009-01-06-paltrow-goop_N.htm|url-status=live}}</ref> Goop has expanded into [[e-commerce]], collaborating with fashion brands, launching [[pop-up shop]]s,<ref>{{cite news|last=Lieber|first=Chavie|title=Inside Goop, Gwyneth Paltrow's Growing Empire|url=https://www.racked.com/2015/7/21/9006055/goop-gwyneth-paltrow|work=[[Vox Media|Racked]]|date=July 21, 2015|access-date=August 12, 2017|archive-date=April 4, 2020|archive-url=https://web.archive.org/web/20200404195914/https://www.racked.com/2015/7/21/9006055/goop-gwyneth-paltrow|url-status=live}}</ref> launching a [[wellness (alternative medicine)|wellness]] summit,<ref>{{cite magazine|url=http://people.com/bodies/in-goop-health-gwyneth-paltrow-wellness-summit/|title=We Attended Gwyneth Paltrow's $500-a-Ticket Health Summit: These Are the Craziest Things We Witnessed|date=June 12, 2017|magazine=[[People (magazine)|People]]|access-date=August 12, 2017|archive-date=August 11, 2017|archive-url=https://web.archive.org/web/20170811104827/http://people.com/bodies/in-goop-health-gwyneth-paltrow-wellness-summit/|url-status=live}}</ref> a print magazine,<ref>{{cite news|url=https://www.nytimes.com/2017/04/28/fashion/goop-conde-nast-magazine.html|title=Goop and Condé Nast Team Up on a Magazine|last=Safronova|first=Valeriya|date=April 28, 2017|work=The New York Times|access-date=July 21, 2017|archive-date=August 11, 2017|archive-url=https://web.archive.org/web/20170811105736/https://www.nytimes.com/2017/04/28/fashion/goop-conde-nast-magazine.html|url-status=live}}</ref> a podcast,<ref>{{cite web|url=https://www.fastcompany.com/40535306/goop-expands-media-empire-with-gwyneth-hosted-podcast|title=Goop expands media empire with Gwyneth-hosted podcast|date=February 23, 2018|publisher=FastCompany|access-date=June 4, 2018|archive-date=June 21, 2018|archive-url=https://web.archive.org/web/20180621170735/https://www.fastcompany.com/40535306/goop-expands-media-empire-with-gwyneth-hosted-podcast|url-status=live}}</ref> and a documentary series streamed on Netflix.<ref>{{cite web|title=the goop lab with Gwyneth Paltrow|url=https://www.netflix.com/title/80244690|access-date=July 12, 2020|website=Netflix Official Site|archive-date=June 30, 2019|archive-url=https://web.archive.org/web/20190630201801/https://www.netflix.com/title/80244690|url-status=live}}</ref>

Goop, and by extension Paltrow, have faced backlash for showcasing expensive products<ref name=lgpa!>{{cite news|title=Leave Gwyneth Paltrow alone! Her website gives me joy|url=https://www.theguardian.com/commentisfree/2015/mar/23/gwyneth-paltrow-is-an-ethereal-being-not-of-this-world-thats-why-i-love-her|work=The Guardian|date=March 23, 2015|access-date=August 11, 2017|archive-date=August 11, 2017|archive-url=https://web.archive.org/web/20170811104507/https://www.theguardian.com/commentisfree/2015/mar/23/gwyneth-paltrow-is-an-ethereal-being-not-of-this-world-thats-why-i-love-her|url-status=live}}</ref> and promoting medically and scientifically impossible treatments, many of which have harmful consequences. The controversies have included [[vaginal steaming]],<ref name="McKnight">{{cite web|last=McKnight|first=Zoe|title=This Canadian doctor is going head-to-head with Gwyneth Paltrow over Goop|url=https://www.thestar.com/life/2017/07/18/meet-the-canadian-doctor-whos-taking-on-goop.html|website=Thestar.com|date=July 18, 2017|publisher=Toronto Star|access-date=August 5, 2017|archive-url=https://web.archive.org/web/20170805184336/https://www.thestar.com/life/2017/07/18/meet-the-canadian-doctor-whos-taking-on-goop.html|archive-date=August 5, 2017|url-status=live}}</ref> the use of [[vaginal weightlifting|jade eggs]],<ref name="Phillips">{{cite news|url=https://www.washingtonpost.com/news/to-your-health/wp/2017/01/22/no-gwyneth-paltrow-women-should-not-put-jade-eggs-in-their-vaginas-gynecologist-says/|title=No, Gwyneth Paltrow, women should not put jade eggs in their vaginas, gynecologist says|last=Phillips|first=Kristine|date=January 22, 2017|newspaper=The Washington Post|access-date=July 7, 2017|archive-date=February 12, 2021|archive-url=https://web.archive.org/web/20210212191255/https://www.washingtonpost.com/news/to-your-health/wp/2017/01/22/no-gwyneth-paltrow-women-should-not-put-jade-eggs-in-their-vaginas-gynecologist-says/|url-status=live}}</ref><ref name="Gunter">{{cite web|url=https://drjengunter.wordpress.com/2017/01/17/dear-gwyneth-paltrow-im-a-gyn-and-your-vaginal-jade-eggs-are-a-bad-idea/|title=Dear Gwyneth Paltrow, I'm a GYN and your vaginal jade eggs are a bad idea|last=Gunter|first=Jen|date=January 17, 2017|website=Dr. Jen Gunter|author-link=Jennifer Gunter|access-date=July 7, 2017|archive-date=January 20, 2017|archive-url=https://web.archive.org/web/20170120050633/https://drjengunter.wordpress.com/2017/01/17/dear-gwyneth-paltrow-im-a-gyn-and-your-vaginal-jade-eggs-are-a-bad-idea/|url-status=live}}</ref> a dangerous [[coffee enema]] device,<ref name="Mole">{{cite web |url=https://arstechnica.com/science/2018/01/gwyneth-paltrows-goop-wants-you-to-start-2018-right-with-a-135-coffee-enema/ |title=In "triumph of ignorance," Gwyneth Paltrow's Goop touts $135 coffee enema |date=January 6, 2018 |access-date=January 7, 2018 |first=Beth |last=Mole |website=[[Ars Technica]] |archive-date=April 4, 2020 |archive-url=https://web.archive.org/web/20200404121239/https://arstechnica.com/science/2018/01/gwyneth-paltrows-goop-wants-you-to-start-2018-right-with-a-135-coffee-enema/ |url-status=live }}</ref><ref name="Ernst 196–8">{{cite journal|last=Ernst|first=E |title=Colonic irrigation and the theory of autointoxication: a triumph of ignorance over science.|journal=Journal of Clinical Gastroenterology|date=June 1997|volume=24|issue=4 |pages=196–8|pmid=9252839|doi=10.1097/00004836-199706000-00002|doi-access=free |issn=0192-0790 }}</ref> and "Body Vibes", wearable stickers that were claimed to "rebalance the energy frequency in our bodies" and which Goop falsely claimed were made of a [[NASA]]-developed material.<ref name="goop.com">{{cite web|url=http://goop.com/wearable-stickers-that-promote-healing-really/|title=Wearable Stickers that Promote Healing (Really!)|date=June 20, 2017|website=Goop|access-date=July 7, 2017|archive-date=November 3, 2019|archive-url=https://web.archive.org/web/20191103013202/https://goop.com/wearable-stickers-that-promote-healing-really/|url-status=live}}</ref><ref name="Paoletta">{{cite news|url=https://gizmodo.com/nasa-calls-bullshit-on-goops-120-bio-frequency-healing-1796309360|title=NASA Calls Bullshit on Goop's $120 'Bio-Frequency Healing' Sticker Packs|last=Paoletta|first=Rae|date=June 22, 2017|work=Gizmodo|access-date=July 7, 2017|archive-date=May 9, 2020|archive-url=https://web.archive.org/web/20200509030017/https://gizmodo.com/nasa-calls-bullshit-on-goops-120-bio-frequency-healing-1796309360|url-status=live}}</ref> Goop settled a lawsuit regarding the health claims it made over the jade eggs.<ref name="Weaver">{{cite news |last=Weaver |first=Matthew |title=Goop to pay out over unproven health benefits of vaginal eggs |url=https://www.theguardian.com/film/2018/sep/05/gwyneth-paltrow-goop-to-pay-out-over-unproven-health-benefits-of-vaginal-eggs |access-date=September 5, 2018 |work=The Guardian |date=September 5, 2018 |archive-date=September 5, 2018 |archive-url=https://web.archive.org/web/20180905115552/https://www.theguardian.com/film/2018/sep/05/gwyneth-paltrow-goop-to-pay-out-over-unproven-health-benefits-of-vaginal-eggs |url-status=live }}</ref>

[[Jill Avery]], a brand analyst, has noted how Goop's response to criticism seems designed to "strengthen their brand and draw their customers closer", noting Goop's references to [[feminism]], [[traditional Asian medicine]]s and [[Eastern philosophy|Eastern philosophies]], and [[anti-establishment]] politics to do so.<ref name=Vox>{{cite news|url=https://www.vox.com/science-and-health/2017/7/19/15988180/gwyneth-paltrow-goop-jade-egg-debunkers|title=Is Gwyneth Paltrow's Goop pseudoscience winning? |last=Belluz|first=Julia|author-link=Julia Belluz|date=September 12, 2017|work=[[Vox.com]] |access-date=December 5, 2017|archive-url=https://web.archive.org/web/20171206140218/https://www.vox.com/science-and-health/2017/7/19/15988180/gwyneth-paltrow-goop-jade-egg-debunkers|archive-date=December 6, 2017|url-status=live}}</ref> [[The Late Show with Stephen Colbert|Late Show]] host [[Stephen Colbert]] had repeatedly lampooned Goop products;<ref>{{Cite web |date=July 31, 2022 |title=Gwyneth Paltrow Launches New Goop Product, Shares Her Nighttime Skincare Routine |url=https://thelooks.com/10011791/gwyneth-paltrow-launches-new-goop-product-shares-her-nighttime- |access-date=August 19, 2022 |website=thelooks.com|archive-date=August 19, 2022 |archive-url=https://web.archive.org/web/20220819153554/https://thelooks.com/10011791/gwyneth-paltrow-launches-new-goop-product-shares-her-nighttime- |url-status=live }}</ref> in 2018 Paltrow appeared in a Late Show sketch seemingly making fun of her company's approach.<ref>{{cite web |author=Lexy Perez |url=https://www.hollywoodreporter.com/tv/tv-news/gwyneth-paltrows-goop-joins-forces-colberts-fake-lifestyle-brand-late-show-sketch-1078771/ |title=Gwyneth Paltrow's Goop Joins Forces With Colbert's Fake Lifestyle Brand in 'Late Show' Sketch – The Hollywood Reporter |publisher=Hollywoodreporter.com |date=January 26, 2018 |accessdate=May 7, 2022 |archive-date=May 6, 2022 |archive-url=https://web.archive.org/web/20220506183919/https://www.hollywoodreporter.com/tv/tv-news/gwyneth-paltrows-goop-joins-forces-colberts-fake-lifestyle-brand-late-show-sketch-1078771/ |url-status=live }}</ref>

On January 24, 2020, [[Netflix]] released ''[[The Goop Lab]],'' a [[documentary series]]. The 6-part show promotes [[Goop (company)|Goop]], and covers [[Pseudoscience|pseudoscientific]] topics in [[Energy medicine|energy healing]], the use of [[psychedelic drug]]s, [[Cryotherapy|cold therapy]], [[Life extension|anti-aging]], [[mediumship]], and [[Human female sexuality|female sexuality]].<ref name=tvline>{{cite web |last1=Iannucci |first1=Rebecca |title=Gwyneth Paltrow's Goop Docuseries Gets January Premiere at Netflix |url=https://tvline.com/2020/01/06/gwyneth-paltrow-the-goop-lab-docuseries-premiere-date-netflix |website=[[TVLine]] |access-date=January 6, 2020 |date=January 6, 2020 |archive-date=February 20, 2020 |archive-url=https://web.archive.org/web/20200220215208/https://tvline.com/2020/01/06/gwyneth-paltrow-the-goop-lab-docuseries-premiere-date-netflix/ |url-status=live }}</ref><ref name=thecut>{{cite web |last1=Arnold |first1=Amanda |title=Well, This Is Certainly Evocative |url=https://www.thecut.com/2020/01/gwyneth-paltrow-the-goop-lab-trailer.html |website=[[Daily Intelligencer (website)|The Cut]] |access-date=January 9, 2020|date=January 6, 2020 |archive-date=February 28, 2020 |archive-url=https://web.archive.org/web/20200228151613/https://www.thecut.com/2020/01/gwyneth-paltrow-the-goop-lab-trailer.html |url-status=live }}</ref><ref name=pastemagazine>{{cite web |last1=Keene |first1=Allison |title=First Trailer for Netflix's The Goop Lab Honestly Asks "How Can We Milk the S*** Out of This?" |url=https://www.pastemagazine.com/articles/2020/01/the-goop-lab-trailer-netflix.html |website=[[Paste (magazine)|Paste]] |access-date=January 6, 2020 |date=January 6, 2020 |archive-date=January 15, 2020 |archive-url=https://web.archive.org/web/20200115160255/https://www.pastemagazine.com/articles/2020/01/the-goop-lab-trailer-netflix.html |url-status=dead }}</ref> Critics argued that granting Goop access to Netflix's platform was a "win for [[pseudoscience]]".<ref name = thedailybeast>{{Cite news|url=https://www.thedailybeast.com/scientists-are-pissed-that-netflix-is-legitimizing-gwyneth-paltrows-goop|title=Docs Are Pissed Netflix Is Giving Gwyneth's Goop a Megaphone|last=Basu|first=Tanya|date=February 5, 2019|access-date=April 3, 2019|archive-date=February 6, 2019|archive-url=https://web.archive.org/web/20190206004944/https://www.thedailybeast.com/scientists-are-pissed-that-netflix-is-legitimizing-gwyneth-paltrows-goop|url-status=live}}</ref><ref name = Bundel>{{cite web |last=Bundel |first=Ani |title=Netflix's new partnership with Gwyneth Paltrow's Goop brand is a win for pseudoscience |url=https://www.nbcnews.com/think/opinion/netflix-s-new-partnership-gwyneth-paltrow-s-goop-brand-win-ncna969746 |work=NBC News |access-date=February 20, 2019 |archive-url=https://web.archive.org/web/20190220075035/https://www.nbcnews.com/think/opinion/netflix-s-new-partnership-gwyneth-paltrow-s-goop-brand-win-ncna969746 |archive-date=February 20, 2019 |date=February 10, 2019 |url-status=live }}</ref><ref name = ars-goopseries>{{cite web|url=https://arstechnica.com/science/2019/02/goop-lands-netflix-deal-despite-track-record-of-egregious-false-health-claims/|title=Netflix buys into Goop hooey with deal to make a wellness docuseries|last=Mole|first=Beth|date=February 5, 2019|website=Ars Technica|access-date=April 3, 2019|archive-date=March 25, 2020|archive-url=https://web.archive.org/web/20200325191523/https://arstechnica.com/science/2019/02/goop-lands-netflix-deal-despite-track-record-of-egregious-false-health-claims/|url-status=live}}</ref> Upon release of the first trailer, and again after the full six-episode series was available, the series sparked controversy concerning the medical and scientific misinformation it presented.<ref name=Huffpo>{{cite web |last1=Holmes |first1=Lindsay |title=Gwyneth Paltrow Brings Bad Health Advice To Netflix With 'The Goop Lab' |url=https://www.huffpost.com/entry/the-goop-lab-netflix_l_5e1360c4e4b0b2520d25870c |website=huffpost.com |publisher=Huffington Post |access-date=January 12, 2020 |archive-url=https://web.archive.org/web/20200112010725/https://www.huffpost.com/entry/the-goop-lab-netflix_l_5e1360c4e4b0b2520d25870c |archive-date=January 12, 2020 |date=January 6, 2020 |url-status=live }}</ref><ref name=wtm>{{Cite AV media|url=https://omny.fm/shows/wait-theres-more/goop-lab-and-the-rise-of-the-wellness-industry|title=Goop Lab and the rise of the wellness industry|date=January 15, 2020|last=Khandake|first=Tamara|type=podcast|publisher=Global News|series=Wait There's More|access-date=January 18, 2020|archive-date=October 30, 2020|archive-url=https://web.archive.org/web/20201030165830/https://omny.fm/shows/wait-theres-more/goop-lab-and-the-rise-of-the-wellness-industry|url-status=dead}}</ref><ref name=PatheosWilde>{{cite web |last1=Wilde |first1=Val |title=Gwyneth Paltrow's "The Goop Lab" Is Unscientific Garbage. Then It Gets Worse. |url=https://friendlyatheist.patheos.com/2020/01/20/gwyneth-paltrows-the-goop-lab-is-unscientific-garbage-then-it-gets-worse/ |website=Patheos.com |publisher=Patheos |access-date=January 20, 2020 |archive-url=https://web.archive.org/web/20200121201517/https://friendlyatheist.patheos.com/2020/01/20/gwyneth-paltrows-the-goop-lab-is-unscientific-garbage-then-it-gets-worse/ |archive-date=January 21, 2020 |date=January 20, 2020 |quote=Netflix and Gwyneth Paltrow have entered into an unholy alliance and spawned The Goop Lab, a (purported) health and wellness docu-series set for release on January 24. |url-status=live }}</ref><ref name=Beast>{{cite news |last1=Bradley |first1=Laura |title=UK Health Chief Calls B.S. on Gwyneth Paltrow's 'Goop Lab' for Spreading 'Misinformation' |url=https://www.thedailybeast.com/uk-health-chief-says-gwyneth-paltrows-netflix-show-goop-lap-is-full-of-misinformation?source=articles&via=rss&ut |newspaper=The Daily Beast |access-date=January 31, 2020 |archive-url=https://web.archive.org/web/20210308184953/https://www.thedailybeast.com/uk-health-chief-says-gwyneth-paltrows-netflix-show-goop-lap-is-full-of-misinformation?source=articles&via=rss&ut |archive-date=March 8, 2021 |date=January 31, 2020 |quote=NHS Chief Simon Stevens said the show elevates "dubious wellness products and dodgy procedures." |url-status=live }}</ref><ref name=NewScientist>{{cite web |last1=Wilson |first1=Clare |title=Goop Lab on Netflix shows how easy it is to fall for bad science |url=https://www.newscientist.com/article/2230459-goop-lab-on-netflix-shows-how-easy-it-is-to-fall-for-bad-science/ |website=Newscientist.com |publisher=New Scientist |access-date=January 28, 2020 |archive-url=https://web.archive.org/web/20200126024723/https://www.newscientist.com/article/2230459-goop-lab-on-netflix-shows-how-easy-it-is-to-fall-for-bad-science/ |archive-date=January 26, 2020 |date=January 17, 2020 |quote=Still, Goop was valued at a quarter of a billion dollars in 2018, so Paltrow has clearly found an effective business model. She was quoted in The New York Times as saying that controversies just led to more people visiting her website, letting her "monetise those eyeballs". It's hard not to suspect that criticism of The Goop Lab won't bother Paltrow one bit. |url-status=live }}</ref>

On January 27, 2020, Truth in Advertising watchdog (TINA.org) filed another{{efn|It previously filed a similar complaint in 2017<ref>{{cite web |first=Caroline |last=Praderio |url=https://www.businessinsider.com/truth-in-advertising-investigation-goop-illegal-health-claims-2017-8 |title=Truth in Advertising Says Goop Has Made Deceptive Health Claims |publisher=Businessinsider.com |date= |accessdate=May 16, 2022 |archive-date=May 9, 2022 |archive-url=https://web.archive.org/web/20220509153438/https://www.businessinsider.com/truth-in-advertising-investigation-goop-illegal-health-claims-2017-8 |url-status=live }}</ref>}} complaint with the district attorneys of California alleging that Goop has continued to engage in deceptive marketing,<ref>{{cite web|url=https://arstechnica.com/science/2020/02/goop-violating-court-order-with-yet-more-bogus-health-claims-watchdog-says/|title=Goop accused of more deceptive health claims, violating court order|last=Mole|first=Beth|date=February 3, 2020|website=Ars Technica|access-date=February 4, 2020|archive-date=February 3, 2020|archive-url=https://web.archive.org/web/20200203224616/https://arstechnica.com/science/2020/02/goop-violating-court-order-with-yet-more-bogus-health-claims-watchdog-says/|url-status=live}}</ref> even after Goop was sued by the State of California earlier that year and agreed to refrain from "making any claims regarding the efficacy or effects of any of its products without possessing competent and reliable scientific evidence that substantiates the claims" for a period of five years.<ref>{{cite web | url=https://gordonlawltd.com/truth-in-advertising-goop-censured/ | title=Goop Gets Censured Again &#124; Truth-In-Advertising Marketing Law | work=Gordon Law Group | date=February 17, 2020 | access-date=May 9, 2022 | archive-date=June 30, 2022 | archive-url=https://web.archive.org/web/20220630143649/https://gordonlawltd.com/truth-in-advertising-goop-censured/ | url-status=live }}</ref> TINA.org's complaint alleges that Goop claims their products are "clinically-proven" to treat such symptoms as [[Anxiety disorder|anxiety]], [[Depression (mood)|depression]], [[Obsessive–compulsive disorder|OCD]] and more.

In January 2021, it was announced that Paltrow was an early investor in [[Thirteen Lune]], an e-commerce site focused on makeup, skincare, haircare, and wellness products owned by people of color and ally brands.<ref>{{cite web|last=Chikhoune|first=Ryma|date=January 15, 2021|title=Thirteen Lune Raises $1 Million, Invested by Sean Combs, Gwyneth Paltrow, Naomi Watts|url=https://wwd.com/beauty-industry-news/beauty-features/thirteen-lune-raises-1-million-invested-sean-combs-gwyneth-paltrow-naomi-watts-1234696599/|access-date=January 6, 2022|website=WWD|archive-date=November 19, 2021|archive-url=https://web.archive.org/web/20211119021837/https://wwd.com/beauty-industry-news/beauty-features/thirteen-lune-raises-1-million-invested-sean-combs-gwyneth-paltrow-naomi-watts-1234696599/|url-status=live}}</ref> In April 2021, Goop became Thirteen Lune's first ally brand.<ref>{{cite web|date=April 6, 2021|first=Kayla |last=Greaves|title=You Can Now Shop Goop While Supporting Black-Owned Beauty Brands|url=https://www.instyle.com/beauty/goop-thirteen-lune-ally-brand|access-date=January 6, 2022|website=InStyle|archive-date=January 7, 2022|archive-url=https://web.archive.org/web/20220107035328/https://www.instyle.com/beauty/goop-thirteen-lune-ally-brand|url-status=dead}}</ref>