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===Haute couture=== In the 1930s, the first flight attendant uniforms were designed to be durable, practical, and inspire confidence in passengers with the first female flight attendants dressing in uniforms resembling nurses' outfits. The first female flight attendants for [[United Airlines]] wore green berets, green capes and nurse's shoes and other airlines, such as [[Eastern Air Lines]], actually dressed female flight attendants in [[Nurse uniform|nurses' uniforms]].<ref>{{cite news|title=Flight attendants through the years|url=http://www.chicagotribune.com/business/breaking/chi-history-stewardesses-flight-attendants-20130516,0,327510.photogallery|newspaper=Chicago Tribune|access-date=7 March 2014|archive-date=31 July 2014|archive-url=https://web.archive.org/web/20140731233943/http://www.chicagotribune.com/business/breaking/chi-history-stewardesses-flight-attendants-20130516,0,327510.photogallery|url-status=live}}</ref> However, by the 1960s a number of airlines were promoting their flight attendant's uniforms as evoking the refinement of ''[[haute couture]]''. In March 1962, [[Air France]] launched a new model designed by [[Marc Bohan]] at [[Dior]], introducing the "Air France" model into its Haute couture collection.<ref>{{cite web |title=EARLY INSPIRATIONS |url=https://corporate.airfrance.com/en/creation |publisher=Airfrance |access-date=17 July 2024 |quote=Uniformes: Every detail of the new uniform evokes the refinement of haute couture...In March 1962, Air France launched a new model designed by Marc Bohan at Dior, introducing the "Air France" model into its haute couture collection. |archive-date=25 February 2024 |archive-url=https://web.archive.org/web/20240225063009/https://corporate.airfrance.com/en/creation |url-status=live}}</ref> [[Hainan Airlines]] debuted their new flight attendant's uniforms at the 2017 Laurence Xu Haute Couture Show at [[Paris Fashion Week|Paris Couture Week]].<ref>{{cite web |last1=Street |first1=F. |title=Are these the coolest cabin crew uniforms ever? |date=14 July 2017 |url=https://edition.cnn.com/travel/article/china-hainan-airlines-uniforms/index.html |publisher=CNN |access-date=17 July 2024 |quote=Hainan Airlines debuted the collection at the 2017 Laurence Xu Haute Couture Show at Paris Couture Week Fall/Winter 2017 – cementing the airline’s status as a fashion force to be reckoned with. |archive-date=17 July 2024 |archive-url=https://web.archive.org/web/20240717012326/https://edition.cnn.com/travel/article/china-hainan-airlines-uniforms/index.html |url-status=live}}</ref> [[File:Pacific Southwest Airlines female flight attendants.jpg|thumb|upright|During the 1960s, [[Pacific Southwest Airlines]] (PSA) was known for brightly coloured female flight attendant uniforms that included short [[miniskirt]]s. In the early 1970s, the uniform changed to [[hotpants]].<ref name=FORBES>[https://web.archive.org/web/20031004231520/http://www.forbes.com/forbes/2001/1008/118_print.html ''Forbes'': October 1, 2001-Under the Radar by Doug Donovan]</ref> Photo shows PSA flight attendants in 1960s.]] Since the 1980s, Asian airlines, especially national [[flag carrier]]s, usually feature the [[Folk costume|traditional dress]] and fabrics of their respective country in their female flight attendants' uniform. It was meant as a marketing strategy to showcase their national culture as well as to convey welcoming warmth and hospitality. For example, [[Thai Airways International|Thai Airways]] flight attendants are required to change from their corporate purple suits into traditional Thai costume prior to passengers boarding.<ref>{{cite web|title=The world's best airline is ...<!-- ellipsis in the original -->|url=http://travel.cnn.com/explorations/life/and-worlds-best-airline-889768|publisher=CNN|access-date=7 March 2014 |archive-url=https://web.archive.org/web/20121117020641/http://travel.cnn.com/explorations/life/and-worlds-best-airline-889768 |archive-date=17 November 2012}}</ref> [[Garuda Indonesia]], [[Malaysia Airlines]] and [[Singapore Airlines]] female flight attendants wear modified [[kebaya]]s, with [[batik]] motifs on them. For example, Garuda Indonesia's design, called 'Lereng Garuda Indonesia' is inspired by the traditional [[batik]] motif of 'Parang Gondosuli'.<ref>{{cite web|title=Sight: Inspired by the Rich Textile Tradition of Indonesia|url=http://www.garuda-indonesia.com/id/en/garuda-indonesia-experience/service-concept/sight.page|publisher=Garuda Indonesia|access-date=7 March 2014 |archive-url=https://web.archive.org/web/20140307184959/http://www.garuda-indonesia.com/id/en/garuda-indonesia-experience/service-concept/sight.page|archive-date=7 March 2014}}</ref> [[Vietnam Airlines]] flight attendants wear red [[áo dài]] and [[Air India]] flight attendants wear a [[sari]] on all passenger flights.
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