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===Fragrance and jewelry brands=== [[File:Elizabeth Taylor at Neiman Marcus store, Dallas.jpg|thumb|Taylor promoting her first fragrance, Passion, in 1987]] Taylor created a collection of fragrances whose unprecedented success helped establish the trend of celebrity-branded perfumes in later years.<ref name="mic">{{cite web|url=https://www.mic.com/articles/188527/why-celebrity-fragrances-wouldnt-exist-without-elizabeth-taylor|title=Why celebrity fragrances wouldn't exist without Elizabeth Taylor|work=Mic|last=Lubitz|first=Rachel|date=21 March 2018}}</ref><ref name="guardianperfume">{{cite news |first=Sali |last=Hughes |title=Elizabeth Taylor: the original celebrity perfumer |url=https://www.theguardian.com/film/2011/mar/29/elizabeth-taylor-original-celebrity-perfumer |work=The Guardian |date=March 29, 2011 |access-date=December 1, 2018}}</ref><ref>{{cite web |first=Lisa Respers |last=France |title=Obsessions: Elizabeth Taylor, queen of cologne |url=http://edition.cnn.com/2011/SHOWBIZ/celebrity.news.gossip/03/25/taylor.celebrity.scents/ |archive-url=https://web.archive.org/web/20110507000241/http://edition.cnn.com/2011/SHOWBIZ/celebrity.news.gossip/03/25/taylor.celebrity.scents/ |url-status=dead |archive-date=May 7, 2011 |publisher=CNN |date=March 25, 2011 |access-date=December 1, 2018}}</ref> In collaboration with [[Elizabeth Arden, Inc.]], she began by launching two best-selling perfumes β Passion in 1987, and [[White Diamonds]] in 1991.<ref name="guardianperfume" /> Taylor personally supervised the creation and production of each of the 11 fragrances marketed in her name.<ref name="guardianperfume" /> According to biographers Sam Kashner and Nancy Schoenberger, she earned more money through the fragrance collection than during her entire acting career,<ref name=Kashner />{{rp|436}} and upon her death, the British newspaper ''The Guardian'' estimated that the majority of her estimated $600 million-$1 billion estate consisted of revenue from fragrances.<ref name="guardianperfume" /> In 2005, Taylor also founded a jewelry company, House of Taylor, in collaboration with Kathy Ireland and Jack and Monty Abramov.<ref>{{cite web |title=House of Taylor Jewelry, Inc. Established Through Merger With Nurescell Inc. |url=http://www.prnewswire.com/news-releases/house-of-taylor-jewelry-inc-established-through-merger-with-nurescell-inc-54488327.html |agency=[[PR Newswire]] |date=May 23, 2005 |access-date=December 1, 2018 |url-status=dead |archive-url=https://web.archive.org/web/20151117034108/http://www.prnewswire.com/news-releases/house-of-taylor-jewelry-inc-established-through-merger-with-nurescell-inc-54488327.html |archive-date=November 17, 2015}}</ref>
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