Editing EasyJet (section)

===Marketing===
EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". It urged travellers to cut out the travel agent. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft.<ref name="KE"/> The specific colour that EasyJet uses closely resembles that of the telecommunications corporation [[Orange S.A.|Orange]] and was a subject of dispute between the two companies in 2004 when EasyGroup launched a mobile phone subsidiary, [[EasyGroup#EasyMobile|easyMobile]].<ref>{{cite news |url=https://www.theguardian.com/media/2004/aug/16/newmedia.marketingandpr |title=Easy brand's future may not be orange |author=Julia Day |access-date=25 September 2018 |newspaper=The Guardian |date=16 August 2004}}</ref><ref>{{cite news |url=http://news.bbc.co.uk/1/hi/magazine/3555398.stm |title=Can you 'own' a colour? |work=BBC News|author=Duncan Walker |access-date=25 September 2018 |date=11 August 2004}}</ref>

The ''[[Airline (UK TV series)|Airline]]'' TV series created by [[LWT]] and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. The series, while not always portraying the airline in a positive light, did much to promote it during this time.<ref name="ARL">{{cite web | title = "Airline" (1999) | website=[[IMDb]] | url = https://www.imdb.com/title/tt0426641/ | access-date =28 January 2010}}</ref> The airline has used a number of [[slogan]]s since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of [[British Airways|British Airways']] slogan "To Fly, To Serve"). This was then followed by "[....] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. It currently uses the slogan "This is Generation easyJet".<ref>{{cite web |url=https://www.tvadmusic.co.uk/2013/09/easyjet-this-is-generation-easyjet/ |title=This is Generation easyJet |publisher=TV Ad Music |access-date=4 March 2018}}</ref>