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==Merchandising== The BBC approached Walter Tuckwell, a New Zealand-born entrepreneur who was handling product merchandising for other BBC shows, and asked him to do the same for the Daleks and ''Doctor Who''.<ref name="tuckwell">Howe (1994), p. 342</ref> Tuckwell created a glossy sales brochure that sparked off a Dalek craze, dubbed "Dalekmania" by the press, which peaked in 1965.<ref>Howe (1992), p. 137</ref> ===Toys and models=== [[File:1966Dalek.JPG|thumb|right|A Louis Marx & Co. Dalek model]] The first Dalek toys were released in 1965 as part of the "Dalekmania" craze.<ref name="1965toys">Howe (2003), pp. 475β483</ref> These included battery-operated, [[friction drive]] and "Rolykins" Daleks from [[Louis Marx and Company|Louis Marx & Co.]], as well as models from Cherilea, Herts Plastic Moulders Ltd and Cowan, de Groot Ltd, and "Bendy" Daleks made by Newfeld Ltd.<ref name="1965toys" /> At the height of the Daleks' popularity, in addition to toy replicas, there were Dalek board games and activity sets, slide projectors for children and even Dalek playsuits made from PVC.<ref name="merchandise">Howe (1992), pp. 137β152</ref> Collectible cards, stickers, toy guns, music singles, punching bags and many other items were also produced in this period.<ref name="merchandise" /> Dalek toys released in the 1970s included a new version of Louis Marx's battery-operated Dalek (1974), a "talking Dalek" from [[Palitoy]] (1975) and a Dalek board game (1975) and Dalek [[action figure]] (1977), both from [[Denys Fisher]].<ref>{{cite book |last1=Howe |first1=David J. |author-link1=David J. Howe |title=Doctor Who: The Seventies |last2=Stammers |first2=Mark |last3=Walker |first3=Stephen James |author-link3=Stephen James Walker |publisher=Doctor Who Books, an imprint of [[Virgin Publishing]] |year=1994 |isbn=0-86369-871-9 |edition=paperback |location=London |pages=168β170}}</ref> From 1988 to 2002, [[Dapol]] released a line of Dalek toys in conjunction with its ''Doctor Who'' action figure series.<ref>Howe (2003), pp. 469β473, 490β491</ref> Beginning in 2000, Product Enterprise (who later operated under the names "Iconic Replicas" and "Sixteen 12 Collectibles") produced various Dalek toys. These included {{nowrap|one-inch (2.5 cm)}} Dalek "Rolykins" (based on the Louis Marx toy from 1965); push-along "talking" {{nowrap|7-inch (17.8 cm)}} Daleks; {{nowrap|2{{frac|1|2}}-inch (6.4 cm)}} Dalek "Rollamatics" with a pull back and release mechanism; and a {{nowrap|one-foot (30.5 cm)}} remote control Dalek.<ref>Howe (2003), pp. 492β496</ref> In 2005 Character Options was granted the "Master Toy License" for the revived ''Doctor Who'' series, including the Daleks.<ref name="update123">Howe (2006), p.123</ref> Their product lines have included {{nowrap|5-inch (12.7 cm)}} static/push-along and radio controlled Daleks, radio controlled {{nowrap|12-inch (30.5 cm)}} versions and radio controlled {{nowrap|18-inch (45.7 cm)}} / 1:3 scale variants.<ref>Howe (2006), pp. 91, 92, 94</ref> The 12-inch remote control Dalek won the 2005 award for Best Electronic Toy of the Year from the [[Toy Retailers Association]].<ref name="update123" /> Some versions of the 18-inch model included semi-autonomous and voice command-features.<ref>{{cite magazine |last=Howe |first=David J. |author-link=David J. Howe |date=9 January 2008 |title=Voice Interactive Dalek |magazine=[[Doctor Who Magazine]] |publisher=[[Panini Comics]] |location=[[Royal Tunbridge Wells]], Kent |page=391 |issue=390 |issn=0957-9818}}</ref> In 2008, the company acquired a license to produce {{nowrap|5-inch (12.7 cm)}} Daleks of the various "classic series" variants.<ref>{{cite magazine |last=Sangster |first=Jim |date=7 January 2009 |title=Action figure toy range |magazine=[[Doctor Who Magazine]] |publisher=[[Panini Comics]] |location=[[Royal Tunbridge Wells]], Kent |pages=58β59 |issue=403 |issn=0957-9818}}<br />{{cite magazine |last=Sangster |first=Jim |date=6 January 2010 |title=Action figure toy range |magazine=[[Doctor Who Magazine]] |publisher=[[Panini Comics]] |location=[[Royal Tunbridge Wells]], Kent |pages=74β75 |issue=416 |issn=0957-9818}}</ref> ===Full-size reproductions=== Dalek fans have been building life-size reproduction Daleks for many years.<ref>{{cite web |last=Dando |first=Mark |year=2005 |title=The DBG History |url=http://www.dalekcity.co.uk/ |url-status=live |archive-url=https://web.archive.org/web/20100309222920/http://www.dalekcity.co.uk/ |archive-date=9 March 2010 |access-date=9 March 2010 |work=Dalek Builders' Guild}}<br />{{cite web |title=Dalek Showcase |url=http://www.projectdalek.co.uk/files/dalek_showcase.html |url-status=dead |archive-url=https://web.archive.org/web/20100223072828/http://www.projectdalek.co.uk/files/dalek_showcase.html |archive-date=23 February 2010 |access-date=9 March 2010 |work=Project Dalek}}</ref> The BBC and Terry Nation estate officially disapprove of self-built Daleks, but usually intervene only if attempts are made to trade unlicensed Daleks and Dalek components commercially, or if it is considered that actual or intended use may damage the BBC's reputation or the Doctor Who/Dalek brand.<ref>{{cite web |last=Labrow |first=Peter |year=2010 |title=The BBC's position on fan-built Daleks |url=http://www.daleklinks.co.uk/about/fan-built-daleks |url-status=dead |archive-url=https://web.archive.org/web/20090914131540/http://www.daleklinks.co.uk/about/fan-built-daleks |archive-date=14 September 2009 |access-date=9 March 2010 |work=Dalek Links}}</ref> The [[Crewe]]-based company "This Planet Earth" is the only business which has been licensed by the BBC and the Terry Nation Estate to produce full-size TV Dalek replicas, and by [[StudioCanal|Canal+ Image UK Ltd.]] to produce full size Movie Dalek replicas commercially.<ref name="lesbian">{{cite web |last=Haines |first=Lester |year=2005 |title=BBC pulls plug on Dalek lesbian romp flick |url=https://www.theregister.co.uk/2005/11/28/dalek_film/ |url-status=live |archive-url=https://web.archive.org/web/20100430060552/http://www.theregister.co.uk/2005/11/28/dalek_film/ |archive-date=30 April 2010 |access-date=24 March 2010 |work=[[The Register]]}}</ref><ref>{{cite web |year=2010 |title=Home |url=http://www.thisplanetearth.co.uk/main/index.html |url-status=dead |archive-url=https://web.archive.org/web/20090428070501/http://www.thisplanetearth.co.uk/main/index.html |archive-date=28 April 2009 |access-date=9 March 2010 |work=This Planet Earth}}</ref>
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