Editing Customer relationship management (section)

==Customer profile==
{{see|Consumer behaviour|Biology and consumer behaviour|Buying decision}}
A customer profile is a detailed description of any particular classification of customer which is created to represent the typical users of a product or service. Customer profiling is a method to understand your customers in terms of demographics, behaviour and lifestyle. It is used to help make customer-focused decisions without confusing the scope of the project with personal opinion. Overall profiling is gathering information that sums up [[consumption (economics)|consumption]] habits so far and [[extrapolation|projects them into the future]] so that they can be grouped for marketing and [[advertising]] purposes.<ref>{{cite web | last=DeVault | first=Gigi | title=Wondering How to Create the Ideal Consumer Profile? Learn the Basics | website=The Balance Small Business | date=2012-03-28 | url=https://www.thebalancesmb.com/consumer-profile-defining-the-ideal-customer-2296932 | access-date=2018-08-15}}</ref>
Customer or consumer profiles are the essences of the [[customer data|data]] that is collected alongside core data (name, address, company) and processed through [[customer analytics]] methods, essentially a type of [[profiling (information science)|profiling]]. 
The three basic methods of customer profiling are the psychographic approach, the consumer typology approach, and the consumer characteristics approach. These customer profiling methods help you design your business around who your customers are and help you make better customer-centered decisions.