Editing Canadian Tire (section)

==Marketing==
===Advertisements===
Historically, Canadian Tire's Christmas ads featured [[Santa Claus]] and [[Ebenezer Scrooge]] arguing about whether Canadian Tire's selection or their sales prices were the reason to do Christmas shopping there, involving the marketing slogan ''"Give like Santa, save like Scrooge"''.

A stamp was issued by Canada Post commemorating Canadian Tire's 75th anniversary. It is based on the Canadian Tire advertisement showing a boy (Bike Story) receiving his first bicycle, which his father purchased at a Canadian Tire retail store.

Starting in 2007, the company ran month-long advent calendar promotions, offering free CDs and discounts throughout the holiday season.

From 1997 to 2005, the company's ads featured the "Canadian Tire couple". The male role, also known as the [[Canadian Tire guy]], was played by Canadian actor Ted Simonett, and Gloria Slade played the female role. They usually showcase a new product to one of their neighbours who needs a specific tool. The "Canadian Tire Couple" was featured on ''[[Royal Canadian Air Farce]]'' as one of their targets of the year, as "Canada's most annoying couple." They also made a feature guest appearance on ''Royal Canadian Air Farce'' as actors in a skit.

In early 2006, ads featuring the couple were phased out and replaced by a new campaign featuring overhead signs found in Canadian Tire's store aisles.

In 2013, Canadian Tire produced a commercial promoting its MasterCraft Eliminator Ultra car battery, and its ability to function in extreme cold, which featured a stripped [[Chevrolet Silverado|GMC Sierra]] pickup truck with its body re-created as an ice sculpture. The ad premiered during the [[2014 NHL Winter Classic]].<ref>{{Cite news|date=December 27, 2013|title=Iceculture builds ice truck for Canadian Tire commercial|work=SouthWesternOntario.ca|url=https://www.southwesternontario.ca/community-story/5987655-iceculture-builds-ice-truck-for-canadian-tire-commercial/|url-status=dead|access-date=14 November 2018|archive-url=https://web.archive.org/web/20180206224126/https://www.southwesternontario.ca/community-story/5987655-iceculture-builds-ice-truck-for-canadian-tire-commercial/|archive-date=February 6, 2018}}</ref><ref>{{Cite news|url=https://www.lakeshoreadvance.com/2013/12/30/ice-truck-attempts-guinness-record-on-highway-84/wcm/6e88f866-6c67-6b30-e598-6c589f35d9ef|title=Ice truck attempts Guinness record on highway 84|date=December 30, 2013|work=Exeter Lakeshore Times-Advance|access-date=14 November 2018|archive-date=November 14, 2018|archive-url=https://web.archive.org/web/20181114100810/https://www.lakeshoreadvance.com/2013/12/30/ice-truck-attempts-guinness-record-on-highway-84/wcm/6e88f866-6c67-6b30-e598-6c589f35d9ef|url-status=live}}</ref>

In March 2015, Canadian Tire launched a new ongoing marketing campaign, "Tested for Life in Canada." The campaign, which includes television advertising and in-store labels, showcases products that have been vetted based on input by a consumer focus group recruited by the chain and their reviews of the products. The program also collects feedback that is used to help improve products marketed by Canadian Tire.<ref>{{Cite news|url=https://business.financialpost.com/news/retail-marketing/tested-for-life-canadian-tire-corp-taps-customer-testers-for-a-hands-on-marketing-tool|title='Tested for life': Canadian Tire Corp taps customer testers for a hands-on marketing tool|date=March 10, 2015|work=Financial Post|access-date=14 November 2018|archive-date=June 17, 2018|archive-url=https://web.archive.org/web/20180617181008/http://business.financialpost.com/news/retail-marketing/tested-for-life-canadian-tire-corp-taps-customer-testers-for-a-hands-on-marketing-tool|url-status=live}}</ref><ref>{{cite web|url=http://marketingmag.ca/consumer/canadian-tire-program-lets-consumers-do-the-talking-143864|title=Canadian Tire program lets consumers do the talking|website=marketingmag.ca|access-date=14 November 2018|archive-date=November 14, 2018|archive-url=https://web.archive.org/web/20181114224012/http://marketingmag.ca/consumer/canadian-tire-program-lets-consumers-do-the-talking-143864/|url-status=live}}</ref>

===Sports sponsorships===
====Motorsport====
[[File:Event Centre and Tunnel at Canadian Tire Motorsport Park.jpg|thumb|A tunnel with Canadian Tire signage on the top of it at [[Canadian Tire Motorsport Park]], where the company has naming rights.]]
During the 1980s, the company sponsored an [[IndyCar]] racing team. Alfred J. Billes's son [[Dave Billes|David Billes]] was a Canadian [[Chevrolet Corvette|Corvette]] racer before opening Performance Engineering Ltd. He was later [[Jacques Villeneuve Sr.]]'s car owner in [[Champ Car|CART]] IndyCar competition in the early 1980s and entered two cars in the [[1985 Indianapolis 500]].<ref>{{cite news|url=https://news.google.com/newspapers?nid=1946&dat=19850521&id=PxgiAAAAIBAJ&sjid=1aUFAAAAIBAJ&pg=1199,242799|title=Two Indy entries a first for Canada|date=May 21, 1985|work=[[The Gazette (Montreal)|The Gazette]]|page=D6|access-date=23 April 2013|location=Montreal|archive-date=May 16, 2023|archive-url=https://web.archive.org/web/20230516125009/https://news.google.com/newspapers?nid=1946&dat=19850521&id=PxgiAAAAIBAJ&sjid=1aUFAAAAIBAJ&pg=1199,242799|url-status=live}}</ref> In [[1985 CART PPG Indy Car World Series|1985]], Jacques Villeneuve Sr. won the race at [[Road America]].

David Billes was inducted into the [[Canadian Motorsport Hall of Fame]] in 1994.<ref>{{cite web |last1=BILLES |first1=DAVE |title=Canadian Motorsport Hall of Fame |url=http://cmhf.ca/dave-billes/ |website=cmhf.ca |access-date=December 15, 2018 |archive-date=September 7, 2015 |archive-url=https://web.archive.org/web/20150907090514/http://cmhf.ca/dave-billes/ |url-status=live }}</ref>

{| class="wikitable" style="font-size:95%;"
|- 
! # !! Season !! Date !! Sanction !! Track/Race !! No. !! Winning Driver !! Chassis !! Engine !! Tire !! Grid !! Laps Led
|-
|align=center|1
![[1985 CART PPG Indy Car World Series|1985]]
|August 4
|[[Champ Car|CART]]
|[[Kohler Grand Prix|Road America]] '''(R)'''
|align=center|'''76'''
|{{flagicon|CAN}} [[Jacques Villeneuve (racing driver, born 1953)|Jacques Villeneuve Sr.]]
|[[Lola Cars|March]] 85C
|[[Cosworth]] [[Cosworth DFV#DFX|DFX]] [[V8 engine|V8]] [[Turbocharger|t]]
|[[Goodyear Tire and Rubber Company|Goodyear]]
|align=center| 4
|align=center| 14
|}

The company has had [[naming rights]] at [[Canadian Tire Motorsport Park]], formerly known as [[Mosport International Raceway]], since 2012.<ref>{{cite web|url=https://canadiantiremotorsportpark.com/pages/history|title=History - Canadian Tire Motorsport - Official Site|publisher=[[Canadian Tire Motorsport Park]]|access-date=1 September 2022|archive-date=August 11, 2022|archive-url=https://web.archive.org/web/20220811144421/https://canadiantiremotorsportpark.com/pages/history|url-status=live}}</ref>

====Other sports====
The home arena of the [[Ottawa Senators]] of the [[National Hockey League]] (NHL) has been known as the [[Canadian Tire Centre]] since 2013.<ref>{{cite web |url=http://www.ottawasun.com/2013/06/17/name-change-for-scotiabank |title=Name Change For Scotiabank Place |publisher=Ottawa Sun |date=June 18, 2013 |access-date=September 1, 2022 |archive-date=December 5, 2020 |archive-url=https://web.archive.org/web/20201205054636/https://ottawasun.com/2013/06/17/name-change-for-scotiabank |url-status=live }}</ref>

The company sponsors the [[Northern Super League]], which is planned to be Canada's top division of women's soccer.